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If you are a business owner then you should know, how can social media help a business grow?
Websites and apps intended to enable users to exchange information quickly, effectively, and instantly are referred to as social media. While many individuals use social media via smartphone applications, it all began with computers a long time ago. The term “social media” refers to any online communication platform that enables users to share information and interact with others.
Social media changed our capacity to communicate real-time pictures, thoughts, and events that have changed our lives and business operations.
Any digital technology that enables users to produce and share information with other individuals worldwide rapidly is referred to as social media.
The term “social media” refers to a variety of web applications and platforms. Twitter, for example, focuses on exchanging links and a quick short message. Others, such as the Instagram and TikTok social media platforms, are designed to make picture and video sharing more accessible.
Why is digital marketing important nowadays?
The times have evolved and so has the way companies interact with their consumers. Marketing strategy has shifted away to allow a new way to introduce a business before audiences.
Our ambition for improvement and our efforts to make it happen have steered many things in a new direction. However, not all conventional marketing tactics have vanished. Marketing experts’ current approaches are very different with keen tactics than our predecessors.
The web has opened up a different world that we have never seen before. Digital marketing has become the standard for a profitable brand, and if a business isn’t using it, eventually, it will stagnate.
Businesses may benefit from digital marketing in a variety of ways. First, it has the potential to increase visibility and revenue. After all, as a company owner, your first objective is to grow profits.
Since we all understand, online marketing is mostly about approaching target audiences through various digital or electronic platforms.
The social media platform is constantly becoming an essential element of online marketing because it offers far-reaching added value that enables brands and businesses to approach millions of clients worldwide.
Suppose a business or brand is not investing time and effort in social media marketing. In that case, they are wasting out on numerous marketing possibilities since it allows them to promote the message about the company or products successfully.
It offers a business or corporation with more potential customers, increased customer acquisition, higher conversion rate with increased CTR, and most crucially, customer retention, which encourages existing customers to purchase more products or services from that Business or brand.
The following are the most often used platforms for business promotion and brand awareness:
However, there is no one-size-fits-all platform for all enterprises. It’s difficult to suggest, for example, that your company should use Facebook above any other social media network.
Even though Facebook has become incredibly popular for mass awareness and brand marketing, it is not appropriate for all businesses. Furthermore, it is not suitable for all kinds of customers.
Recommended Reading: What are the Best 6 Types of Social Media for Online Marketing?
WOMM (Word of Mouth Marketing) is a notion that has been around for a long time. You transform your consumers into brand ambassadors, the folks who are in love with your brand. It is one of the best marketing tricks available.
Particularly now that social media is a part of society.
In the past, people would only speak to their relatives or friends once a day. However, in today’s easy communication world, individuals may communicate with hundreds of persons in a single day via Facebook, Twitter, WhatsApp, and other social media platforms.
Thanks to social media, the effectiveness of word-of-mouth marketing has dramatically increased in recent years. If you haven’t already, now is the moment to utilize social media word-of-mouth for your brand awareness.
Recommended Reading: How Do Beginners Start Social Media Marketing? (Definitive Guide)
You probably heard this before numerous times in previous years. While it may seem self-evident as a marketing task to increase your social media visibility, generating excellent content remains the most critical component of a successful post and social media marketing plan.
Unfortunately, many social media marketers fail horribly in their marketing campaign efforts because they haven’t created anything worthwhile to offer their targeted consumers.
It would be best not to carry out your marketing activities on social media solely to post anything regularly. Instead, your marketing campaign and product or service should be aimed at getting your social media audience to interact and engage with your brand.
Always keep in mind that social media engagement is similar to having a conversation with your target market, so focus on topics that will spark their interest.
Always include a CTA (Call to Action) in your post.
Every feedback should be responded to as soon as possible. You couldn’t ignore these statements, whether they were compliments, suggestions, or even complaints. According to studies, Facebook users anticipate a response to their messages within 24 hours. Twitter users expect the same thing, but their wait time is far less, at only 2 hours.
Positively or constructively respond to unfavorable comments. Never participate in arguments or reply adversely to such statements. Instead, send them to your leading site that can respond to their questions. Discuss the situation individually with those concerned, but then publish the settlement to the original topic so that others can see how effectively you solved the problem.
Recommended Reading: How to Build a Simple One-Page Website (Mini-Handbook)
Utilize flash promotion marketing campaign
Regular discounts or flash promotions are an innovative approach to gain social publicity that many online businesses are not employing.
These are highly efficient strategies to get people talking about your Business, create a regular following, and recognize your most devoted fans and engaged social media users. Online audience involvement is a beautiful way to make content go viral and get more people to see it, and you can do it using flash promotions.
If your sales are slowing down, flash offers are also a good option. This promotional offer will raise awareness, and it will also build enough buzz about your offerings to spark the curiosity of both old and new consumers.
Flash promos should be time-limited or confined to a particular group of people. It would be best if you highlighted countdowns or clocks to specific participation deadlines. You’ll observe how customers react to such a surge – and you can use this in your marketing efforts as well.
Social media marketing provides two unique benefits:
First, the audience is often unaware that they are being promoted, making them more responsive to advertisements.
In contrast to traditional marketing, social media advertising is short, specialized, and highly targeted.
You could pay $1,000 on a billboard to reach roughly 1,000 general audiences in a day using traditional marketing tactics, with no flexibility over demographics. However, you may market to individuals interested in your brand and most willing to buy your service or product via social media advertising. Although the expense is minor, the result is a highly particular action directed at a specific set of people.
Social networking is less expensive than any other kind of advertising currently accessible. It’s one of the few kinds of a platform that can get you in front of thousands to millions of targeted audiences for a few hundreds of dollars or even completely free.
You might also use traditional marketing tactics in social media strategy. For example, you may use it to promote video ads, articles, live webinars, podcasts and seminars, and much more. The only online platform that can connect with your consumers, answer their queries, and offer feedback is social media.
Recommended Reading: An Ultimate 6 Steps Guide to Become Successful in Email Marketing
Use LinkedIn for your corporate marketing
LinkedIn is a social media powerhouse for B2B marketing. They created LinkedIn for the business owner and employee networking. Still, it also performs incredibly well for Business to business (B2B) lead generation, thus making it one of the most effective B2B marketing strategies. These data will illustrate the social media network’s worth to individuals debating whether they should spend money and time on a LinkedIn social platform.
Some interesting facts about LinkedIn
According to different businesses, LinkedIn boasts 500 million users, 61 million high-ranking business personnel, and 40 million choices. The network has many members, but the audience is influential businessmen, highly qualified executives focusing on most B2B marketing initiatives. As a result, LinkedIn is a prominent location to contact these decision-makers when seeking to market for business communication or deals.
LinkedIn members are well-educated and make a good living. Forty-nine percent of LinkedIn users in the United States are graduates from college, and 45 percent earn more than $75,000 per year.
According to the site, LinkedIn is also one of the top social media platforms among Fortune 500 businesses. In contrast to other social platforms that include a family component, LinkedIn is a professional platform to use for Business.
For employee recruiting purposes, use LinkedIn
LinkedIn is a professional networking and job search site that was founded on 5th May of the year 2003. Let’s begin by examining the sheer vastness of its user base. It has around 756 million users and 50 thousand remote employment in the United States. Each week, 40 million individuals utilize LinkedIn to look for work, and LinkedIn states that three candidates get hired every minute.
It was founded to assist in creating possibilities for corporate communication worldwide, and its purpose is simple: make business communication easy and affordable worldwide.
It’s evolved into a valuable resource for companies looking to network and aid with their hiring requirements. As more job searchers and connections create their profiles each year, the possibility grows even more—thus, LinkedIn plays a crucial role in finding a potential employee for your organization.
How do recruiters find candidates on LinkedIn?
1. Post job circular
LinkedIn gives you results by combining job postings, applicant searches, trustworthy leads, and the potential of partnerships.
You can attract the appropriate individuals by advertising a position directly on the LinkedIn platform. Applicants may submit their job applications for the post; thus, it will free space from your inbox.
2. Search within your corporate network
You can extract applicant suggestions for a specific job vacancy as a recruiter. All 500 Fortune businesses are represented on LinkedIn. LinkedIn has 50 million businesses as members. “LinkedIn Jobs” has 14 million open positions.
3. Stay connected with former colleagues
You may utilize LinkedIn to stay in contact with your colleagues for future job and recruiting opportunities. In addition, you should use this social media to connect with folks with whom you’ve had previous success.
These are the folks who might be your best employees in the future.
4. Utilize business website to draw potential employees
With over 50 million Businesses on LinkedIn, you’ll need to distinguish yourself as a lucrative opportunity for employees. You may accomplish it by adequately marketing your firm on LinkedIn.
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Use Facebook marketplace for Business
Facebook Marketplace is a global platform where Facebook users can purchase products or services and sell their items. It’s similar to Craigslist, however much better.
It’s a marketplace with direct connections to buyers and sellers for buying and selling new and used things. Sorting options include category, area, and more.
This social marketplace is the latest option for e-commerce companies to generate sales and reach Facebook’s 2.8 billion monthly regular visitors without paying for listings or advertisements.
All you have to do is submit your products or service, and you’ll have access to a local community eager to buy it in under 60 seconds.
Is Facebook marketplace safe?
Craigslist’s lack of responsibility and openness makes it “untrustworthy.”
You may pretend to be anybody on Craigslist, and there isn’t much data to help market participants filter out scammers.
There is an additional element of trust with Facebook Marketplace because an account is required for each buyer and vendor.
It allows you to dig around and validate that the individual is “genuine.”
- Check their profile
- See how many friends they have and how old this account is?
- Check previous market activities.
- Don’t forget to report any suspicious account if you find it.
While there’s no assurance that Facebook Marketplace will be devoid of scams, its lack of privacy makes it a safer alternative for everyone.
Recommended Reading: What are Fake Social Media Accounts Used for? (Practical Guide)
Use Instagram to promote your brand products
Instagram has 15 times the amount of interaction as Facebook and Twitter combined. As a result, what started as a simple photo-sharing software has evolved into a significant sales channel.
The world’s top 100 businesses are on Instagram, while potential consumers are almost certainly present without any doubt.
I’ll show you how to discover potential clients, how to draw their attention, and encourage them to follow your page in the sections below.
Hashtags are a means of grouping ideas, thoughts, or discussions on social media. If you use these hashtags, it is simple for users to locate others passionate about the same things as them.
You may successfully attract new individuals interested in your items by using the relevant hashtags in your posts. The idea is to include hashtags that are regularly searched by users on Instagram, as well as ones that reflect your products or service and brand image.
You may utilize a free internet tool like Iconosquare or Websta to identify the most popular hashtags relevant to your posts. Based on your keywords, these tools will help you to identify popular hashtags for your Business.
Make a list of popular hashtags relevant to your company, brand, and goods, and save them on a notepad. Then, you’ll be able to refer to them regardless of where you’re writing from.
2. Use appropriate filters in your image
Most individuals don’t consider how filters can influence engagement rates; instead, they use what they believe looks nice and publish their content. However, the filter you choose might have an impact on the entire interaction.
According to recent research by TrackMaven, the Mayfair filter can provide the most engagement from Instagram users, while the Inkwell filter received more attention, such as likes and comments.
Of course, everyone’s target audience is unique. I recommend trying out different filters and utilizing a social media management tool to discover which ones best suit your needs.
3. Spy on your competitor’s followers
It would be best if you spoke with anybody who follows your competitor’s Instagram account. It should be your intention to drag those potential clients to your website, product, or service.
By merely following your competitor’s account, those individuals have already shown that they are interested in the products from your niche. Therefore, finding them and connecting with them will improve the number of targeted followers and quality leads you to have.
There are numerous tools available to assist you in locating your rivals’ followers. Crowdfire, for example, allows you to find your rivals’ Instagram profiles by name and see the details of their followers. Then, start connecting with your rival’s followers by following them on Instagram and like or comment on one of their photographs.
4. Showcase new products
Your Instagram page is an excellent platform for digital selling and showcasing new items.
Packer Shoes has a solid Instagram following 54,000 followers and uses it to promote new and unique items to increase sales.
How successful was this strategy for Packer Shoes? Why not check by yourself.
Use Pinterest for product promotion
If you believe that Facebook is the king of social media marketing platforms, then you are wrong. Not even Twitter or Instagram. There is no king here. If you want to bring success, then focus on all major social platforms you can.
Let me introduce you to Pinterest, your company’s best interest.
Do you know, Pinterest contents receive more exposure than tweets, with only 1.4 percent of tweets being retweeted. So in terms of Facebook, a pin has a double half-life than a post from Facebook.
Pinterest is one of the best marketing platforms for a company after Facebook’s recent merge with Instagram.
And there’s a solid reason behind it. If a 27 percent rise in Fortune 500 Company Pinterest accounts over the past year isn’t a sign that your company should join the 250 million overall users.
1. Utilize Pinterest analytics
This Analytics option is one of Pinterest newest Business’s features. When you confirm your account, you have access to critical tracking data.
You’ll be able to observe which techniques and content are effective so you can enhance your marketing over time.
2. Use rich pin features
Rich Pins come in five different flavors, each jam-packed with more data than your ordinary pin for significant sales potential. Real-time pricing and updates, direct connections to your business site, and online resource locations are among the features. We will discuss rich pin’s approach in further depth later.
Only superstars and a few devoted bloggers could be considered influencers a decade ago. Now, it appears that social media influencers have risen to prominence, saturated the platform, and even become victims of fraud.
Suppose you’ve done any prior study on influencer marketing. In that case, you should have come across contradicting information, with suggestions ranging from utilizing social influencers without hesitation to not using them at all.
As a brand, navigating influencer marketing techniques is more challenging than ever.
Definition: Influencer marketing
At its most basic level, Influencer marketing is a kind of marketing that relies on recommendations and product references from influencers–people who have a large number of followers and are regarded as experts in their field. Influencer marketing succeeds because social influencers have a high level of trust with their followers, and their recommendations act as a kind of social validation to your brand’s potential customers.
It was simpler to stand out on Instagram in 2014 than it is now. Your chances of getting chosen as an influencer were great if you were fortunate enough to be highlighted on Instagram’s featured page or if your appearance was just different enough. Some people have made a full-time profession out of this marketing career opportunity after forming enough corporate connections.
How to bring more clients to your Business by using influencer marketing?
Though this marketing option is a powerful approach, influencers are increasingly using other platforms. According to recent research, the advertising business will be worth $12 billion by 2022. Instagram, YouTube, and other social channels each have different influencers that cater to distinct audiences.
Mediakix, an influencer marketing agency, polled marketers towards the end of 2018 to find out how they felt about influencers in the next year.
Eighty-nine percent of those polled thought influencer marketing’s ROI was equivalent to or greater than other networks. According to the same poll, 65 percent of marketers want to increase their spending in 2019.
If you read this guide, then by now, you should realize, how can social media help a business grow? I tried to explain everything in plain text and visual illustration. Though reading a guide will not help you go anywhere unless you test yourself first.