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Call-to-action buttons (CTA) is clickbait on your homepage and landing pages to direct visitors to your product page. It’s the website section where the user must click to complete the step you require them to do.
Based on your sales objective and site layout, CTA buttons can come in various styles and sizes. The following are typical samples of CTAs:
- Buy now button
- Free trial button
- Download now button
The objective of a CTA is to encourage your website visitor to interact and complete a transaction.
Next, we’ll go over nine recommended methods for call-to-action buttons to assist you in obtaining a better CTR and more sales generation from your CTA buttons.
Your viewers won’t be able to take action if you don’t have a call-to-action button or CTA button, and your conversion rate will suffer.
The apparent explanation is that the majority of your audience does not have enough time to search or read extensively, and instead prefers to act immediately by clicking on anything or simply leaving.
As a result, you’ll need to put a CTA button in front of them to get them to act in your favor.
Method #1: Utilize eye-catching text to attract the audience
The language on CTA buttons should be bold, attractive, and eye-catching. Replace additional action-packed phrases like “grab,” “save,” and “begin” with dull ones like “register” and “join.” Your action phrases should be accompanied by specific content about your deal, such as:
- Wait, our trial offer will end in 59 minutes.
- Don’t waste time; reserve your seat now.
- Don’t leave empty-handed. Download our whitepapers
Method #2: Color is essential
The color of your button is essential. It is essential. In truth, if you remember one thing from this guide, it must be to think about your button colors carefully.
1st Green color should be your primary choice, and 2nd orange color buttons are said to function the best on average. Finally, it will be determined by your website’s style since contrasting colors perform best to create stunning buttons that stick out. On a green theme, you don’t prefer a green color CTA button.
If you’re confused, use the ultra-sophisticated eye test to discover what seems to be the most attractive. Nevertheless, if you want to know which color CTA button would perform ideally on your website, you’ll have to test it.
Quick Note: no matter how many times you do research and educate yourself it won’t bring you great results until you test different methods on your audience to find out which works best.
When it comes to creating the ideal CTA button, the form of the button is equally essential to consider. You’ll have to decide if you want a CTA with a square or round shape.
It’s difficult to tell which style is superior in this case since both are popular and may function in a variety of situations. In the end, you’ll have to experiment with different forms to discover what performs best for your organization.
Method #4: Focus on readability
You may get only a few seconds to attract your audience. Thus, the text on your buttons must be big enough to see correctly; however, take caution not to make it huge that it appears annoying or frightening.
You don’t want to end up in a position where you have to say, “Well, I just blew it again.”
Although it may sound ridiculous to suggest that extensive writing makes individuals feel nervous or uneasy, many audiences have an innate dislike for an intimidatingly large font.
Therefore, the words on your CTA should be large enough to be easily noticeable but not so large that it overshadows the whole content of the website.
Recommended Reading: How to Build a Sales Funnel within Your Content? (Practical Guide)
Method #5: CTA text should be short and precise
We talked about this earlier, why it’s essential to utilize particular attractive button text. Given this, it may be appealing to lengthen your words, but this is a terrible idea. Preferably, the button text should be no more than 2-5 words long.
I strongly suggest you try a headline analyzer. Though it is primarily built for article headlines, you can use it to get an idea of writing attractive copy for your CTA button.
Resource box: you may use “headline analyzer” to create a powerful and effective CTA copy.
Method #6: Emphasize on 1st person
Many others blame “clickbait” articles from websites like Upworthy, which use headlines that pander to and, in some cases, abuse readers’ emotions and interests to pull them in.
Although I don’t share many other people’s sentiments about these titles, one type, in particular, bothers me: the phony first-person title. Consider the case below:
- I feel disgusted just after I learn about this model’s true identity.
- For 12 years, I couldn’t solve this problem, but this guy did that in 7 minutes.
Though these articles from Upworthy are somewhat fake (or maybe not) yet, it doesn’t matter. I recommend you to use these title structures to create powerful 1st person speech.
According to Michael Aagard of Content Verve, altering button words from the 2nd person (“grab your free copy”) to the 1st person (“grab my free copy”) generates a 90 percent boost in clicks.
Examine the impact of switching your CTA text to 1st person (think of yourself as a client) on your CTRs.
Recommended Reading: 10 Best Marketing Strategies for Online Business in 2021
Method #7: Encourage them to act quickly
Adding a feeling of haste to your CTA buttons may result in high click-through rates. You might, for instance, use the following button text:
- Hurry up! 45% discount, only 11 minutes left.
- Free download our software! Only 6 minutes left.
Simply adding the word “now” creates a subtle feeling of haste for clients:
- Now we will close our 50% discount offer! The last act ends at 9:10 PM
The sample above effectively conveys a sense of panic. My only criticism is that provided information should not be misleading and also you should be supposed to offer enough information about products.
Thus, customers can decide what to do, instead of creating a false panic to act on them right now.
Method #8: Remember to place your CTA above the fold
As a website owner, blog writer, or online marketer, you should have heard this before: you have to put your CTA above the fold area of your selected page.
However, in sectors where website developers understand advertising enough to employ CTA in the first place, you’ll find a lot of pre-made templates that start to look disturbingly similar. Websites for IT startups are a good example. Don’t they all have a similar appearance?
Do you know why? Because they all follow a simple rule of thumb that if we have to put our CTA content above the fold area of a website if we want to make it work efficiently.
Maintain your CTA button above the fold at all times so that people don’t miss it. The crucial content must always be placed above the fold, as mentioned in our other guide about the landing page. You should keep the extra information below the fold, where it would be accessible but not disturbing.
Recommended Reading: How to Create FAQ Page to Drive more Visitors (Practical Guide)
Additional CTAs on your website page aren’t your primary call-to-action buttons and may not be visible to your audience all the time. Therefore, those CTAs may not be as prominent as your direct CTA button.
Therefore, the most prominent and clear call-to-action button on your page must be the primary call-to-action button.
Before wrapping up this guide, I want to clarify that always focus on your audience’s interest first and place yourself in the position of a customer, then decide what to do. Only then can you identify what method suits best for your marketing campaign.