Is a Social Media Marketing Certificate Worth it? (Definitive Guide)

Is a Social Media Marketing Certificate Worth it? (Definitive Guide)
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It’s vital to keep mastering new skills to stay current with social media trends. Nowadays, you will find a plethora of social marketing courses and certifications available on the internet. You may wonder, is a social media marketing certificate worth it? 

For digital marketers seeking to advance their organization in the ever-changing digital world, all of these courses and certifications are either free or worthy of their investment.

Certification will benefit you in a few ways: whether you’re a social media marketer who is new to the field or a seasoned professional.

Make sure your digital marketing skills don’t drop by the wayside. In conclusion, you will learn from using this marketing training and certification.

Why do you need a social media marketing certificate?

You will hone your talents and position yourself as a top candidate for the new career opportunity. When it comes to developing your brand, everything matters. Those are the most effective marketing credential programs to look at if you want to enhance your online marketing credentials and popularity.

Digital marketing jobs have taken 16% longer to occupy than vacancies in other industries, and they are expanding at a 30% higher rate than traditional marketing occupations.

A McKinley Marketing Partners survey in 2017 found that 56% of businesses expect to recruit more marketers in 2017.

Is a Social Media Marketing Certificate Worth it? (Definitive Guide) (infographic)

Looking closely at the job market, it is evident that there is a significant lack of creativity that negatively impacts recruiting in digital marketing positions.

Content management, with content design and curation as the second and third most demanded marketing capabilities.

But is the compensation of digital marketing staff something that you should consider? Do the incentives for new businesses keep up with the demand? It is true.

Digital marketing practitioners should expect to earn $7,000 more than their conventional peers, according to statistics compiled by Glassdoor, which shows that a digital marketing manager makes a total of $77,015 per year.

Why is a social media marketing certificate worth the investment?

  • What should experts in digital marketing do to make the most of the skills deficit, enhance their skills, and raise pay?
  • To access this area, does a four-year degree qualification apply?
  • Can you possibly become a qualified candidate if it usually takes slower to fill the gap?

Let’s look at your future career path and discover more about digital marketing.

As a digital marketer, you have plenty of resources at your disposal. The time has come to make the most of this job decision.

Although you are not required to attend a physical class to obtain a digital marketing certificate, you have the option to acquire it from your home.

You will get a digital marketing credential online from the convenience of your own house. It is quick and easy to use. Renowned colleges are offering online classes on digital marketing.

Also, if you choose traditional classroom instruction, you will get plenty of Universities that provide this option.

This guide serves as a resource for students and practitioners interested in digital marketing credential programs, whether virtual or in a traditional classroom environment.

Recommended Reading: How Do Beginners Start Social Media Marketing? (Definitive Guide)

Now is the opportunity for a few inquiries and candid responses:

  • What should you pay to get the next client?
  • What will it be valuable to you to have your digital marketing career start quickly and get the opportunity to earn money within the next month?
  • How much is a certificate worth to you?

You’ve come to the right place if the solution to each of these following topics is worth your investment.

We think anybody will be opposed to paying a nominal fee for all opportunities to participate mentioned above.

Reasons why social media certificate is your best bet

There are five Reasons Why Social Media Certification Is a Good Investment.

Let’s get started; we’ll examine five factors why obtaining a social media marketing credential is worth the time and resources.

1. Skills with a social media certification are more credible

Entrepreneurs who are self-starters and self-motivated recognize the importance of acquiring different skills. When you apply what you’ve learned to an ongoing project, you’ll almost always get a more robust performance.

What are the right ways to demonstrate and foster newly acquired skills?

A specific ability set applied to your LinkedIn account, an official endorsement, a professional card on your website, an extra section on your resume, or an official credential will all be used to demonstrate different talents efficiently.

Your strengths and skills obtain widespread acceptance with industry-recognized credentials. Certification demonstrates commitment, perseverance, and knowledge of the social networking business.

2. Certification of social media expands credentials for those lacking a formal education

In our following guide, we will discuss whether or not social media managers require a structured education to be competitive.

We have a more precise stance on this issue here.

Some people do not have a college degree. To cover the lacking in their CV or LinkedIn profile, they may benefit from a social media marketing certificate.

When interviewing for a new position or attempting to secure the next customer, using the term ‘social networking accredited’ on your profile or resume gives an immediate certification that you have proper knowledge and experience in social media marketing.

Under challenging projects, the benefits of social media certification provide greater trust.

3. How do you tackle a challenging task?

If you have the attitude of ‘I’ll do this on my own to see what I have to learn along the way?

It is just the mentality we want to see. Since passing the test, believing you can get the degree boosts your morale, and stuff can get complicated.

The confidence you have been through all of the marketing preparation and understanding it well enough to put it to use.

When you want to be more confident in your ability to pursue the next major project, career opportunity, see how you can get trained in social networking instantly.

4. It is affordable to those looking to switch careers

Social Media Professional Certification now costs around $79.

We think our credential is accessible to every job changer or career advance.

The boss would compensate for your annual qualification, ensuring you’re on top of all things social networking.

Freelancers, remember the reality that $79 is the equivalent of a month’s worth of coffee, or somewhat cheaper than staying at a We Live coworker room for a day.

Credentialing of social networking is an experiment in the future. Including credentials in your social networking plan can help to certify your next customer. 

5. Certification in social media will help you advance in your career

This topic is covered briefly, so we’ll only have some more information on it.

Beyond just acquiring the required skills regarding social media, becoming a professional social media manager offers many benefits.

Although certification helps place you in social networking as a specialist, it also reinforces your professional interests.

It is another perfect conversation point during a work interview.

The world of social networking is in a constant state of flux.

Previous strategies that performed well in 2020 could not be effective in the future. The platforms that were applicable in 2021 are no longer accessible. The release of new features and patterns happens regularly, if not weekly.

You ought to have a social networking account, create case studies and showcase your clients to improve your job search.

Getting accredited requires preparation.

List of social media marketing certificates

To help you get started, here I list some of the online institutions that provide social media marketing certificates.

1. Hootsuite Social Media Marketing Certifications

Hootsuite is a well-known site for managing social networking accounts. They provide a range of social media advertising training courses, from introductory to advanced classes. These courses are an excellent opportunity to position yourself as the leading contender for your ideal career and succeed in your current position.

Is a Social Media Marketing Certificate Worth it? Find out by taking this free course from Hootsuite.

Topics covered in this program.

The course has fifteen lessons and tests. It assesses your understanding of social network marketing principles. Your license is valid for life after you complete their online exam. They will provide you with a certificate.

HootSuite also collaborated with Syracuse University’s Newhouse School to provide an Integrated Social Networking Strategy Certification to increasingly advanced social media consumers.

How to get started: Visit the Hootsuite Social Media Qualification course page to learn more about Hootsuite’s preparation and certification programs.

2. Content Marketing Institute Online Certification

One of the most prestigious platforms for digital marketing is the Content Marketing Institute (CMI). CMI provides online courses and qualifications to content marketers through its University.

Grow your skill by enrolling to Content Marketing University Course.

What does the Certification scheme cover for Content Marketing Institute?

Their constantly revised program addresses a broad range of planning, audience, history, channels, processes, conversations, and measurement. You should operate at your speed and have expert courses on several topics. Take these courses at your pace, although there is a recommended “direction” across the studies.

You will be qualified after you have learned and passed the examination. The credential does not expire. If you want to continue the study, you do not need to keep your annual membership.

How to get started: Register on the website of the CMI University.

Recommended Reading: 4 Creative Ways You Can Improve Your Content Marketing Performance

3. Facebook Blueprint Certifications

Through Facebook ads, the company will engage its target group while creating mass awareness. A Facebook accredited professional is anyone who sets themselves apart in the field of social media by earning the professional designation on Facebook. 

Boost your social media marketing career credibility by taking course from Facebook Blueprint.

A certification in advance marketing is available via Facebook’s Blueprint program.

This course outlines the basic information covered through Facebook Blueprint training.

If you want to set yourself apart from other competitors in the social marketing job sector, being qualified will benefit you. You may display your Facebook Blueprint Certified Professional digital badge in your profile to show that you have reached an advanced degree of competence in the digital advertising business. 

A Blueprint qualification is a way for companies to demonstrate that they can enhance their Facebook marketing campaigns effectively.

Follow these steps to get started: This information will guide you to acquire a Facebook marketing certification and help you to get started.

As you can see in the Facebook Blueprint Certification, the cost is $150 each. The total price can vary depending on your place. During the checkout phase, you’ll see the total cost reflected.


I have written this guide to give you the answer to this question you are seeking. Is a social media marketing certificate worth it?

In his book, outliers author Malcolm Gladwell noted that “Practice allows you to reach a high level of proficiency after ten thousand hours in the field.”

With effort, persistence, and practice, everyone can learn something. We hope this guide helps you locate excellent educational, social media, and marketing opportunities.