How Long Does Your Content Last on Social Media? (Definitive Guide)

How Long Does Your Content Last on Social Media?
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One of the most critical facets of online marketing is social networking. Strengthened brand and marketplace visibility, interaction with a global audience, boosted traffic, improved search engine optimization (SEO) scores, and more. But, do you know? How long does your content last on social media?

It’s interesting to see how long each content you publish on social media platforms lasts. Since post can last indefinitely, the half-life is a more useful measure. That’s the period it takes for content to get half of its cumulative number of engagements.

Compared to blog posts and long-form articles, most of the information you share on social networking sites has a surprisingly limited lifespan. 

A limited life, on the other hand, does not often imply a lower value. Check out this guide to learn how long social media posts last on different social media platforms and how you can make the brand’s content last longer.

Content estimated lifespan based on platforms.

A blog post has a lifetime of two to three years, or even more, a Pinterest post has a lifespan of four months. YouTube videos have a lifespan of twenty days. A LinkedIn post has a lifespan of 24 hours, an Instagram post has a lifespan of 21 hours, Facebook exposure is approximately 5 hours, and a tweet on Twitter has around 18 minutes.

There is a significant time difference. It also gives you a good idea of how often you can post various types of content and how much time you should spend creating each content. 

1. Blog Post.

Take, for example, a blog post. It has a two to three years’ life span. It’s perfect because you can update old content and make it new. So if you want to make it meaningful content, later on, you’ll need to invest some time and effort into it. 

Do you know? How long does your content last on social media? Check this out.

You will be able to enjoy a blog post for several years. It would be best if you did not put it together hastily. Write blog posts daily. Thus, you have a stockpile to pick from when reposting in various ways. 1-2 blog posts a week is an excellent way to stay relevant and remarkable for SEO best practice.

Recommended Reading: How Do Beginners Start Social Media Marketing? (Definitive Guide)

2. Pinterest.

Pinterest is a fantastic example of this. Due to the constantly recycled content and having a lifespan of around four months, it is essential to focus on the quality of content. 

Pinterest pin usually last around 4 months, however it's engagement diminish gradually.

Publish eye-catching photos, highly searchable names, and valuable and engaging captions. Make sure the links you are using can last more than a few months. 

3. YouTube.

YouTube holds the same point of view. SEO is the secret to success in the long term. Choosing captions, explanations, headlines, and quickly searchable tags is critical to long-term success.

Check this out how long your YouTube video last?

Make an effort to keep your channel well-updated with regular postings (at least one video a week). If viewers have already viewed any of your previous episodes, they’ll be more likely to subscribe to continue getting updates on your most recent content.

4. Instagram.

On Instagram, the post continues to be around longer than on Facebook. The estimated lifetime of Instagram posts is 49 hours, with 75% of the overall engagement period for most entries. 

While the involvement appears to taper off in the seven-hour period, where most posts earn half their overall feedback, research has revealed that most of Instagram’s best-performed posts require up to 9-12 hours to reach traction.

5. Facebook.

You should typically expect the content to last for five hours on Facebook, with three-quarters of interaction. Most posts get 75% of their cumulative impressions in 2.5 hours. There is a chance that algorithms used by Facebook, such as News Feed algorithms, will negatively affect content’s lifetime. It is because algorithms don’t display content in the order it was originally published.

Recommended Reading: Facebook Marketing: 7 Advanced Ad Targeting Strategies for 2021

6. Snapchat.

Snapchat content, on the other hand, has a shorter lifetime. Snaps are usually 10 seconds long, but they can quickly fade away from followers’ feeds. Snapchat Stories, on the other hand, have a much longer lifetime, with an average of 24 hours.

How long does your content last on social media? (Definitive Guide) (Infographic)

Increase the lifespan of your content by creating an engaging post.

How to post exciting content on Pinterest?

1. In-depth image with detailed information is the key.

The photographs on Pinterest differ significantly from those on other social networking sites. Pinterest does it vertically instead of arranging photos horizontally. Post content like infographics. They are often considerably longer than regular photographs — this long picture is what Pinterest wants to promote.

How long does your content last on social media? Pinterest pins usually best works when they are long form and vertical.

2. Analyze the optimal time for your post.

Well, which periods are ideal for posting on Pinterest? Based on our study, Saturdays should be perfect for publishing on Pinterest. 

Best time for your Pinterest post.

Additionally, Friday is close to second. Saturday evening from 8:00 PM to 11:00 PM is ideal for publishing, whereas Friday from 3:00 PM to 5:00 PM is a perfect time. When most of your audience are starting their weekend, this time engagement is high.

3. Invoke the power of ads.

Earlier this year, Pinterest rolled out a brand advertising campaign of their own. People use it to connect heavily with social media networks while giving the most value for the lowest cost. Depending on your specialty, demographic, and ad quality, your investment will range from a couple of bucks to thousands of dollars.

4. Don’t forget to use the CTA button.

The potency of CTA’s is self-evident. Your content may gain engagement by encouraging your viewers to do an action.

Use CTA button in your Pinterest post to increase engagements.

How effective are CTAs? A recent study published by Quicksprout shows that posts with a CTA see an 80% boost in engagement compared to posts that don’t have a CTA. Call-to-action encourages re-pins and helps to connect your followers.

How to increase YouTube engagements?

1. Try to engage with your audience as much as possible.

It is essential to keep in mind that you are speaking to people when you create your video. Act on screen as you would in person by treating participation the same way. Even if they cannot talk to you, make it as though they could.

Engagement is everything. Try to engage with your audience though your video.
  • Your points should be concise, to the point, and easy to absorb. 
  • Emphasize effective procedures or strategies.
  • Provide appropriate humor wherever possible. Less talking and more cheerfulness can serve to improve your performance.
  • Summarize by outlining significant points at the end of the video.

2. Maintain a regular post frequency.

Being a consistent and reliable source of knowledge is a solid and proven strategy to develop and retain engagement. Once you’ve built an audience, try to encourage them to keep searching for your content. Keep your information fresh, up-to-date, and above all helpful. 

Recall that hundreds of other influencers are chasing your primary audience. When you have earned a reputation for providing knowledge, you must be sure of not disappointing your loyal audience.

Recommended Reading: Best Social Media Management Tools for 2021 (Review)

3. Encourage your audience to comments, shares, and like your content.

Engagement is mutual and only happens when both parties engage. One of the most valuable lessons we’ve learned in the era of social media is that anyone can express their viewpoint. Why not share the awareness via comments, likes, and shares?

It’s legitimate to mention after the video, “Like this video? Why not share it with your friends?” Communicate to your audience that their feedback is appreciated. And that you are constantly striving to enhance the value of the product you give. It also gives you the chance to improve your audience by using social proof. But if you don’t ask, they may not do it.

How to improve your Instagram engagements?

1. Find out the best time to post.

You may be reducing the engagement by publishing when you have something to post or not regular in publishing content.

Increasing your Instagram engagement is a challenge, but it’s as simple as publishing when your community is most engaged.

The algorithm which governs Instagram prefers posts that engage a vast number of people in a short amount of time, therefore boost such posts to the top of the followers’ feeds.

Monitor and watch your Instagram statistics to discover when your target audience will react to your posts.

2. Utilize Instagram Stories Stickers.

Millions of Instagram accounts utilize Instagram Stories every day, and that figure will continue to rise in 2022.

How long does your content last on social media? Use Instagram stories stickers to make is last longer.

Stories stickers are an excellent method to get your audience to interact with you and share their thoughts and experiences, which will help you build a devoted fan base that will be loyal to your business.

3. Discover new content types by analyzing.

Experimentation produces some of the most exemplary Instagram post ideas.

Trying out new types of content on Instagram may be intimidating, mainly if you think you’ve hit on something and are getting much interaction with your existing content strategy.

But believe us when we say that trial and error and content trials are essential for staying ahead of the competition and developing a better approach.

How to increase your Facebook post engagements?

1. Don’t publish colossal content. Make it short.

The great majority of people, around 88%, use Facebook on their mobile devices.

If you want to post engaging content on Facebook then make your post short.

Research conducted by Facebook suggests that consumers who use their mobile device to browse News Feed spend a mere 1.7 seconds to digest a piece of content.

Even computer users spend just 2.5 seconds on each content item while surfing.

The interesting fact is, humans can retain information on their temporary memory for a quarter of a second. To capture their attention, though, you must act quickly.

Try to keep your message brief and to the point to grab viewers’ attention and urge them to pause scrolling and participate.

2. Remember, quality is everything.

People move through information rapidly, and as a result, feeble images, videos, and text do not have time to be seen.

If you run out of original material for posting, content curation may be an excellent method to keep engaging your audience to share helpful and high-quality information.

Quality must not be complex or costly. Facebook suggests keeping things straightforward with a typical visual style and visible pictures.

3. Utilize colorful and detailed image.

Engagement rates on Facebook posts with photos are more significant than typical. Simple shots are effective. The best practice is a Facebook Product Snapshot or a Consumer Photo.

Try to use colorful and detailed image to make it easy for your audience to grasp.

You don’t need an expensive camera or photographic equipment to get started; all you’ll need is your smartphone.

4. Video content is best. Go on live if you can.

The results from our recent analysis show that video postings experience significantly better interaction than picture postings. Video has many of the same characteristics as photography, and it is easy and affordable to get started with your cell phone.

As mobile devices allow for larger video displays, consider vertical video the most space-efficient option.

Facebook live streaming is the new trend. It's even better than regular video and post.

Live videos are the most engaging content on the site, generating 600% more engagements than regular videos, trying to think of a cause to go live. Improvise and be creative.

Quick Note: You do not have to use different tactics on different social media platforms. The truth is – You can use all of these above tactics on any platform you like. Just don’t forget to use your common sense. 


If you carefully study this guide then you should know by now. How long does your content last on social media?

Knowing when a post expires is an intelligent way to figure out how much you can publish in different places and how much time you can set aside to produce these contents. 

Spend no more than two hours crafting a tweet that will only last 18 minutes. Likewise, spending only 30 minutes on a blog post that would last for two years or more is a bad idea. To get the most out of your social media marketing, pay attention to when and how you should be investing your time.