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Last Updated on November 7, 2022 by Arif Chowdhury
You could imagine the celebrations of social media experts worldwide on Dec. 8, 2016.
Facebook’s live-streaming function, Facebook Live, became available to the general public on that day.
The popularity of live footage has never been higher. On the other hand, live video streaming is a development with social media marketers leaping joyfully. Social media marketers are developing their business model to include this new potential into their more extensive plans using different social media live streams.
Many businesses have already created a Facebook company page and adopted Facebook marketing tactics, yet they have no idea how to start a live video on their Facebook business page. Facebook Live appears to be a logical approach to experimenting with live-streaming videos. So, you should pay attention to this excellent feature.
We will go over all you need to know about Facebook Live throughout this how-to so that you can start live broadcasting with comfort. We’ll review the features, advantages, and how to do a Facebook live stream.
So, let’s begin.
How can you live on Facebook?
I will show you how you can go live from your smartphone. But first, open and log in to your Facebook app from your smartphone.
1. Log in to your Facebook and click on the status box.
Go to your Facebook account and sign in.
You can start a live video from your personal or company Facebook business page. To start, click on the status box and find the live video option.
You’ll be asked if you want to allow Facebook to use your microphone and camera. You have to enable this option; otherwise, it won’t work. However, it is not unknown to you.
Don’t worry; once you’ve approved it, you won’t see these questions again.
Recommended Reading: Facebook Marketing: 7 Advanced Ad Targeting Strategies for Business
2. Craft an attractive title and description to draw attention.
Facebook live is all about video content.
Not entirely, at least. While content type such as “video” is essential, it is only valuable when your audience views them. That implies you’ll need a great description to get visitors to watch the video.
Ensure the description catches people’s attention because it will appear above the video on Facebook users’ timelines. Your title should clearly state the benefit that your film will bring while providing just enough information to pique people’s interests.
You may include your geolocation, use emoji, and tag others in your description. If you’re publishing from a unique area, want to highlight a specific individual, or wish to have some fun.
Quick Note: Audience engagement is vital to any social media marketing strategy. Your efforts will only be beneficial if you connect with your audience. Thus, focus on your audience’s needs and interests first and start live streaming based on that.
3. Remember to change privacy settings.
A Facebook Live video immediately becomes public if you’re uploading from a Facebook business page. You’d choose this because live video should be about interacting with your fans and being noticed. You may, however, use Facebook’s audience limitations to limit your audience by geography.
To do so, go to the bottom right corner and click the ellipsis button—select Audience Restrictions from the drop-down menu. Then turn on “Geo Controls” and pick the locations you wish to include or omit using the Locations Tab. Depending on your chosen option, make sure to modify those location rules.
If you’re uploading from a personal Facebook account, you may change the privacy settings to ensure that only the audience you want to watch your live stream can see it.
Recommended Reading: Ultimate Guide: Social Media Marketing Strategy for Small Business
4. Utilize Facebook filters to make them unique and attractive.
Wisely use filters on your live streaming videos, as they can represent formally or informally. If you are a business, then choose wisely. You may navigate through the many choices directly beneath the “Start Live Video” button — it’s hard to miss.
While they are undoubtedly quirky and enjoyable, make sure you don’t use a filter that detracts from the substance of your movie. If you decide to use a filter or lens, ensure it complements the image rather than detracts from it.
5. Launch your live video.
Make sure to focus your camera correctly once you’ve chosen a filter. First, ensure your object is in the right place and click the blue “Start Live Video” button.
Once you’ve completed this, you’re ready to go. Your video will start to appear on the news feed of your followers. You can check the duration of your live video in the top left corner. Facebook Live broadcasts may last up to 90 minutes.
Make sure to devote at least 2-3 hours daily to interacting with your target audience on Facebook. Keep in mind that the quality and length of your live stream are crucial. The better you are at these, the more likely someone will come and view your video. However, don’t go crazy, or you’ll undoubtedly experience fewer views.
During the live stream, make sure to communicate with your audience. Make use of the fact that you may react to inquiries and comments live.
Click the “Finish” button after you’re done with live broadcasting. You may then choose whether to upload the recorded video to publish just like a standard video or delete it. Consider publishing it so people who didn’t see it may still check it out.
Congratulations. You’ve just finished filming your very first live video on Facebook. And now you have learned how to go live on a Facebook business page?
Facebook live streaming is an excellent way to interact with your target audience. This live video is essential if you want to build an engaging community. However, you have to be smart when going on a live video as it is a real-time video; you cannot alter anything whatever you say. Unlike the article, you can double-check to fix it, but you cannot do it here in live video. So, prepare yourself before you go live-streaming.