8 Best Social Media Management Tools for 2020 (Review)

Best Social Media Management Tools
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Last Updated on September 14, 2020 by Arif Chowdhury

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What is Social Media Management Tools?

Nowadays social media management tools becoming a more lucrative marketing arsenal than any other out there, solely because social media platforms becoming more and more popular day by day for all types peoples around the globe. Therefore, it is a perfect place for marketing products like food, medicine, clothes, cosmetics, and many more within this list. More than 3.5 billion peoples are using social media actively, while 1.49 billion active users can be found on Facebook alone.

With this huge customer base social media becoming a gold mine day by day. If a business is only focusing on search engines or website then they might lose a large customer base as well as a large chunk of annual revenue.

social media marketing

Peoples tend to stay active in social media for connecting to their family and friends, to get updates of their favorite pages, daily news. And an intelligent marketer should focus on this opportunity as they can show relevant product offers in front of them. Sometimes it can be done with social media built-in advertisement or business can open a page and get followers to show customers products offers passively.

This is a very effective method, as your customer won’t get annoyed by unexpected product offers instead they are actively following you to get up to date.

There are many social media management tools out there you can use to effectively manage social media profiles or page with a single click or in complete automation.

Benefits of the Social Media Management Tools

First thing, you can easily manage multiple social media accounts from a single dashboard, you can publish posts and able to see statistics of customer engagement for that specific post as well.

You do not even have to search for relevant content all over the internet. Using this tool it will automatically search content within your selected keywords and you can curate and share to your audience with just a few clicks.

I. Article Curation

article curation for social media marketing

For example, if you wanted to post something relevant to Hollywood movies then article curation would be a great tool for you. Just enter some keywords based on your favorite topics and they will automatically suggest you some best article content from all over the internet, now click the share button and you are done. Easy, flexible, and time-saving features.

automatic topics finder

II. Scheduling Your Post and Publish Automatically

It is so obvious, you cannot stay in front of your laptop or desktop all 24 hours, and publish beautiful stunning contents in relevant time. Thus, you need an assistant, here comes the scheduling post feature that can automatically publish your post in your selected time.

use social media management tools to scheduling your post for later date

III. All Inbox Management in One place

Another amazing feature is managing all of your social media inboxes from one single place. You do not have to log in to every social media account i.e. Facebook, Twitter, Instagram, etc. to receive a message from your customers, instead, you will use just one single inbox to manage them all.

all inbox management in one place

And, what about replying to all of them at once. Yes, you can do that too from a single platform.

When your social media pages or profiles will grow exponentially and you will receive a huge response in inbox message. However, replying to all these messages will be somewhat impossible, unless you have an automation process, which can reply to your customers the way you want. 

With the Social Media management tools, you will have this option as well to manage all your inboxes in one place and reply to them automatically.

IV. Social Media Team Management

You can easily manage your multiple social media pages with a team, however managing a team is another hassle, there should be always a control base where a leader will focus to manage them all by collaborating their works and assign a new task.

What about a beautiful and powerful all in one dashboard where you will able to see all things happening right now across all your social media pages.

Dashboard particularly very useful for a large team or agency to manage their multiple social media accounts with several team members.

powerful team management function

Using the dashboard you can see who is moderating which pages, comments, or social media account in real-time. Thus maintaining all team members from a single place would become easy, flexible, and less time-consuming.

With all those excellent features, there are many social media management tools out there, but finding the right one to suit your specific needs might be time-consuming. Some have excellent features but a bit costly while others may have fewer features with a cheap subscription option.

In this guide, I have selected some of my favorite social media management tools that I have used and tested personally in my online marketing business. I hope this list will save you a lot of time and you will able to pick which is right for you. Okay now let’s get started.

1. Crowdfire

Simple Social Media Management Tool – Free Forever

Simple Social Media Management Tool – Free Forever

What is so special about Crowdfire?

It is a simple social media management tool with a FREE plan available with no trial period.

What I can do with this application?

There are 4 main sections that you can manage with this application,

Content Curation

  • You can curate articles, post from all over the internet with a single click
  • Follow any RSS feed to curate content from there automatically
  • Ability to curate and share stunning images
  • Find relevant articles with just a few keywords automatically
  • Share content automatically from your other blogs or website

Publish Content

  • Publish a post to all your social media accounts from a single place
  • Set a schedule to publish a post to that date automatically
  • Automatic tailored post for each social media account
  • Recommendation for the best time to publish content
  • Innovative Queue meter to become active all over the week

Get Analytics

  • Receive a fully customizable and sharable analytics report
  • Measure and track ROI for your social media marketing budget
  • Add any amount of social media accounts to get analytics report
  • Ability to use custom templates for your report
  • Choose which metric is best for you to analyze and create a report
  • Download analytic report in PPT or PDF format
  • Schedule weekly/monthly export of report directly to an email 

Mass Communication

  • Never miss another inbox or comment reply
  • Instantly communicate across all social media followers from one place
  • Collaborate within your entire team members easily

What about their pricing option?

They have 3 subscriptions plan apart from the free plan. Plus, Premium and VIP ranging from $7.48 to $74.98 per month if you choose to billed annually, as you will receive an instant discount. In Free account, you will able to link only 1 social media account while in VIP you will able to link 20 accounts.

crowdfire subscription plans

2. Agora Pulse

Manage All Social Media Accounts with Simple Tool

Manage All Social Media Accounts with Simple Tool

What is so special about Agora Pulse?

They are providing you some free and useful social media marketing tools i.e. Ads Report, Easy Employee Advocacy, Facebook page barometer & Twitter report card.

What I can do with this application?

They have several unique and useful features that you can use in your social media platforms like Facebook, Twitter, YouTube, Instagram, and LinkedIn.

1. Engagement

  • One inbox that combines all social media inboxes in one place
  • Track all comments and message from a single place
  • Automated Inbox assistant to a filter spam message
  • An automated assistant can even reply on behalf of you 24/7
  • Track important clients separately by labeling them
  • Innovative feature to track comments on Facebook or Instagram ads

2. Publication

  • Manage all types of publication procedures from one platform
  • Schedule post, queue post, categorized post, bulk uploading
  • Innovative schedule feature with the schedule once, republish regularly and more
  • Queue contents to publish on a specific time or continuously on a specific month
  • Categorized your queue post by coloring them
  • Approve bulk post all at once in case of team publication

3. Branding & Listening

  • Setup to receive your brand-related search results and conversation
  • Use filters to find an exact match to your brand
  • Monitor to find out relevant trending tags to match with your post
  • With unlimited saved search, you can track a brand-related conversation

4. Collaboration

  • Managing a large team from an organization is easier than before
  • Live tracking option to check who is moderating which post or comments
  • Assign task and role for different team members in different social networks
  • Able to see records of team members task history

5. Analytic Reports

  • Powerful dashboard with analytics insight about social media performance
  • Download analytics report in PDF format

6. Audience Monitoring

  • Powerful CRM featured audience-monitoring capabilities
  • Identify important clients to pursue them with exclusive offers

What about their pricing option?

They have 4 subscription plans to choose from, Medium, Large, X-Large, and Enterprise, ranging from $79 to $399 per month if you choose to billed annually for a flat 20% discount. Although you may start a 28-days trial without needing any credit card.

Agora Pulse subscription plans

3. Buffer

Automation in Social Media Publication makes it easy

Automation in Social Media Publication makes it easy

What is so special about Buffer?

They are giving you the option to learn how to become successful in online and social media marketing from their expert for free.

What I can do with this application?

Buffer has two types of products, one is Publication and another one is Analyze. For a new or expert marketer, both can be extremely beneficial.

Publication:

  • Craft beautiful post for all of your social media platforms from a single place
  • Build a brand on Instagram with your team members
  • Scheduling post with automation procedure 24/7
  • Ability to include the first comment in your Instagram post automatically
  • Get reminder notification to plan and publish
  • Visual planner option for next post or schedule post
  • Collaboration within a team by draft and approve a post, finally stay synchronize

Analyze:

  • Track performance of all social media from a single dashboard
  • Powerful analytics report with different metrics to get a visual performance report
  • Identify and categorize post that receives more engagement
  • Ability to download reports in PDF format or even white-label for customers

What about their pricing option?

They have 3 subscriptions plan for Publication product and 2 subscriptions plan for Analyze products. Ranging from $15 to $99 if billed annually to get an automatic 20% discount.

You may also try out their 14-days free trial option, without needing any credit card information at all.

Buffer social media management tools pricing plans

4. Sendible

One of the Top Social Media Management Tool

One of the Top Social Media Management Tool

What is so special about Sendible?

Powerful social media management tools along with expert-written handbook manuals and webinars for new online marketers.

What I can do with this application?

You can easily integrate Sendible to nearly all online platforms i.e. Facebook, Twitter, YouTube, WordPress, Instagram, Pinterest, and many more in this list.

1. Unique Dashboard

  • With one single dashboard, you can read, reply, track, monitor and engage
  • No need to jump from one social media to others, get all in one platform
  • Track brand awareness by seeing what other peoples saying in your post
  • Automatic sentiment analysis will notify you about specific post or comments that might be helpful or harmful for your brand
  • Track ROI for social media marketing campaign to get a performance analysis
  • While label features enable you to present a custom report for your clients

2. Publication from a single platform

  • Simplify social media publishing to all platform from a single place
  • Save time by crafting one unique post then share it to all social media by a single click
  • Scheduling posts in bulk format and Sendible automatically tailored them based on specific social media formats to save your time and efforts.
  • Keep your clients content flowing 24/7 with queues
  • Get a visual overview of your scheduling and queuing content all over the social media accounts

3. Collaboration with a large team

  • Easily manage a large number of team members in social media moderation
  • Assign and approve post from different team members

4. Powerful Analytics Report

  • Get access to a powerful analytics report for your social media advertisement performance
  • Turn your social media engagement as a powerful metrics to understand customers’ behavior
  • Download PDF report or even publish a white label analytics report for your clients

5. Innovative Fast Response

  • Social media fast response is an effective way to get more engagement and sales, by using Sendible platform you can easily track and respond to your valued customers
  • Analyze hashtag keywords to get ahead of competitors and ride with the correct trend

What about their pricing option?

They have 4 subscription plans from Base to Large, ranging from $16 to $254 per month if billed annually to receive a 15% flat discount. Another option is to test their service for free 14-days trial, no credit card needed.

Sendible pricing plans

5. Hootsuite

Popular & Advance Social Media Management Tools

Popular & Advance Social Media Management Tools

What is so special about Hootsuite?

They are one of the most popular social media management platforms since 2008. Proving you free as well as paid certificate course specially designed for social media marketing.

What I can do with this application?

With Hootsuite, you can easily create, publish, and manage all of your social media account from a single platform.

1. Publish Content

  • Using built-in planner you can easily get an overview of your published and schedule contents across all social media networks
  • Mapping of your social media campaigns and filling out the content gaps all can be done in real-time and visually
  • Ability to create engaging content with rich media by getting access to asset library, stock media, and advanced video publishing tools.
  • Save your time and use the scheduling feature to stay active in social media

2. Engage with Audience

  • Monitor current trends by using hashtags tracker and your post-performance
  • Get notifications of every comment and message inbox and respond to it from a single platform
  • Easily manage thousands of inbox messages by filtering out the most important one to stay ahead of your schedule.

3. Advertise with Social Media

  • Not just raw advertisement, Hootsuite can monitor each post by tracking their organic reach and engagement then suggest you boost that specific post to get a maximum impact
  • Get suggestion for advertisement location, devices, bids, age, and user interest to reduce your workloads

4. Monitor Performance

  • Easily get in the conversation by creating a stream of workflows, so whenever a perfect conversation arises you can jump in
  • Get access to powerful conversation insight to understand the perception of your brand among the audience.

5. Analyze Report

Ability to see a 360-degree view of your total social media performance at a glance. You can set a performance benchmark and can easily download full analytics report in PDF format.

What about their pricing option?

They are offering you 4 subscription plans from Professionals, Team, Business, and Enterprise. Price ranging from $29 per month to $599 per month. And, there is a custom solution for a large organization, you have to contact them directly for a custom rate.

All plans are subject to a 30-days free trial.

Hootsuite subscription plans

6. Sprout Social

Perfect Social Media Management Solution

Perfect Social Media Management Solution

What is so special about Sprout Social?

They have a flexible and powerful social media management tool that contains all the necessary items you might be needed, along with a learning section for new marketers.

What I can do with this application?

Sprout Social management tool has 4 powerful built-in sections to manage your social media accounts with ease.

1. Publishing Post

  • Easily manage multiple social media accounts publishing contents with a few clicks of your mouse button
  • Erase the embarrassment of login to every social platform by connecting all accounts in one single platform and publish or schedule contents according to your specified time.

2. Engaging with Audience

  • Increase engagements with an audience by streamlining all comments and inbox in one place
  • Apply the different filters to remove unnecessary clutters and engage with most valuable customers

3. Listening to the whispers

  • Easily listen to the whispers of an audience and overcome your competitors
  • Integrate effortlessly with other social media platforms that you may not need, however listening to those audiences may give you powerful insight for your marketing approach.

4. Measure the Performance

Powerful ROI analysis for your marketing campaign to understand the performance of the current advertisement or post boosting.

What about their pricing option?

They have 3 different subscription plans from Standard, Professionals, and Advanced ranging from $99 per month to $249 per month. All of the plans have a 30-days trial option included with no credit card required.

Sprout Social pricing model

7. SocialPilot

Cost-Effective and Powerful Social Media Management Tool

Cost-Effective and Powerful Social Media Management Tool

What is so special about SocialPilot?

It is one of the most cost-effective social media management tool comparing with other brands. They have a resource section with a collection of e-books and webinars for you to get started for free.

What I can do with this application?

SocialPilot is an all-in-one tool that can collaborate all your resources in one platform to stay synchronized and minimize the workloads effectively.

1. Publishing and Scheduling

  • Ability to publish and scheduling highly engaging post with just a few clicks
  • Connect all your social media account from a single platform i.e. Facebook, Twitter, YouTube, etc. and publish content all at once
  • RSS Feed automation can reduce your workloads by getting active 24/7

2. Collaboration

  • Assign and manage the entire team from a control center to make it more efficient and accurate with minimal workloads from your ends
  • Tight and controlled workflows have visual feature thus no content will ever go unchecked, increase more accuracy in a systematic way

3. Social Inbox

Receive a unique social inbox that will hold all the message across all your social media networks, so you can easily engage in timely manner

4. Advertisement

Get a virtual manager for your social media advertisement, use powerful custom suggestions to boost your existing post, or convert it to a new ad.

5. Analytics

Built-in social media analytic tools for your organic and paid boosting to track engagements in real-time, it’s even better than social media built-in analytics reports.

What about their pricing option?

SocialPilot has 4 subscription plans, Agency, Small Team, and Professional ranging from $25 to $83.33 per month if they billed you annually, as you will receive a flat discount automatically. Their Enterprise plan has a white-label setup and custom plan option for large organizations, call them for a custom pricing.

In any case, you have the option to test their service for a 14-days free trial without needing any credit card, however, this option is not valid for Enterprise plan.

SocialPilot subscription plans

8. Meet Edgar

Social Media Management Platform with 30-days Free

Social Media Management Tools with 30-days Free

What is so special about Meet Edgar?

They exclusively offering you a 30-days Free month to test out their excellent all-in-one social media management platform, without needing any credit card at all.

What I can do with this application?

Meet Edgar provides powerful automation tools and collaborating with all your social media networks in one place.

1. Automation Magic

  • There is a completely new powerful feature call “Auto-variations” it can easily collect quotes from your selected blogs or website post and can publish in social media, all these processes are in full automation
  • A powerful browser extension can also do the same, for example, while reading an article click on extension & it will generate up to 5 pre-written posts for your social media

2. Scheduling

  • You can schedule a post on a specific time and it will publish to all your connected social media networks thus saving a lot of time and workloads
  • Leverage the unlimited content library, add any amount of content and stored in a library and it will automatically select from a content poll and publish within a selected period

3. Powerful Management

  • Ability to test out different post using powerful A/B testing feature to see which types of post get most engagements
  • Receive a weekly email with analytics report based on your social media pages performance
  • Built-in link shorten and link tracking ability

What about their pricing option?

They have only 2 different subscription plans “Edgar Lite” and “Edgar”, ranging from $19 to $49 per month. And off course, your first month is completely free and you may cancel the subscription plan any time you want.

Meet Edgar pricing model

Executive Summary

The social media management tool is almost like a virtual assistant of your to handle daily routine task for 24/7. For personal social media, you don’t need this however, for a business page or celebrity pages this tool is essential.

There is another problem for several social media account like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc. maintaining all of these on time is impossible for a business unless they hire stuff only for maintaining their social media profile. This is insane, and that is why you need Social media management tools to make it automate without paying a huge salary.

And of course, humans tend to do mistakes and they can’t do it 24/7 while your virtual assistant can do it tirelessly & without doing any mistake at all.

So, tell me what do you think about it? Did you like my guide? & which tool you think is best for you? Let’s talk about it. If you have any questions just let me know in the comment section below.

Recommended reading on Cliobra: scheduling software are essential for every type of business so you should check this out next – “Best Scheduling Software Review for 2020” & photo editing software can be very useful for your social media page, in that case, read my other guide – “Best Photo Editing Software for 2020

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