10 Best Bulk Mailing Software for Small Businesses (Reviewed)

Best email marketing software
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Last Updated on July 21, 2022 by Arif Chowdhury

When someone visits your website and subscribes to your newsletter, they only permit you to send them more valuable content directly to their email address. This way, you will get a chance to pursue your clients more personally.

According to a recent survey, the organization increased its ROI (Return of Investment) by 4,400%, which means 44 times increased revenue.

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How to get started with bulk mailing software?

First, a vast collection of bulk email software is available. But, each of them has its strength and weakness. Some might not suit your needs.

For example, if your website is solely based on sales, then Constant Contact might be your best bet. While in other cases, if you are a blogger and most of your content is text-based, then ConvertKit would be the best pick.

Read this email marketing guide; I have written down all my experience in a single article for you so that it might save your time and money.

Handpicked the most reliable email marketing software.

Though the best bulk mailing software for small businesses and beginners depends on specific desires, I handpicked them based on the most common marketing needs.  

Some must have common features:

  • Pre-designed email templates
  • Easy drag and drop features to build and edit
  • Personalization features
  • Security & flexibility
  • Integration with most third-party applications

Anyway, let’s get started to see what’s up ahead?

1. Constant Contact.

Best bulk email software for small businesses – you can try it free.

Do you know which is the best bulk mailing software? Try Constant Contact for free.

Just type your email address and send bulk emails without any credit card. It sounds simple and easy.

Things you can do with Constant Contact:

  • You can choose from 100+ mobile-friendly email templates.
  • Collect email addresses from your website or even from social media channels.
  • Pre-designed stunning email crafting software – easy to use.
  • Real-time analytics report of your email campaign.
  • Send a mass email with a single click of a mouse button.

Drag and drop features with unlimited customization.

Drag and drop features with unlimited customization.

You won’t have to search for appropriate images for your email campaign; Constant Contact has a free image store for you to choose from, even if you get access to stock photos for free.

An inexperienced user can craft a powerful email with drag and drop features within minutes.

Constant Contact also offers you a powerful email sender along with a great survey tool to include in your email campaign to get more valuable insight from your customer. And especially this is why I like their email service.

Professional email templates, 100+ for you to choose from.

Professional email templates, 100+ for you to choose from.

There are realities of email templates available, holidays, announcements, sales promotions, thank you emails many more. Another beautiful yet innovative feature is the automation of email marketing. These features automatically detect new potential leads on your website and send them a pre-written, highly engaging welcoming email.

Then the continuously automated system will track new leads based on their interest and reactions to emails and send them more progressive emails, called the “Drip Campaign.”

Automatically generate & nurture your leads.

Automatically generate & nurture your leads.

Integration with third parties to generate more revenue.

Finally, Constant Contact has a single platform with email marketing campaigns and website-building solutions. Therefore, using their platform, you can get a complete package solution.

For the email campaign, Constant Contact has two subscription plans. Email & Email Plus, $20 & $45 per month. And the website builder has only one plan, which will cost you only $10 per month.

In the end, if you are unsure, just give it a try with their free 14-day trial. In the trial option, you may receive limitations on the number of emails you can send. So, for test purposes, this feature is enough.

Constant Contact subscription option.

2. Sendinblue.

The best bulk mailing software & it’s free.

All-in-one marketing solution & it’s free.

Why all in one solution? Because Sendinblue has the following great features on its platform:

  • An email service provider.
  • An SMS marketing tool.
  • Live chat tool.
  • CRM tool.
  • Marketing automation tool.
  • Various marketing forms.
  • Social media advertising tool.

Drag and drop email marketing software – easy to use.

Drag and drop email marketing software – easy to use.

You can design your email campaigns like a professional with pre-designed email templates. Then, personalize the email with your business logos, images, dynamic text, coupons, discount offers, and many more features.

After completing your email crafting, you can even start an email campaign in complete automation with detailed analytics tools with the A/B testing feature. Their email deliverability is 100% accurate; thus, you can ensure high-quality service.

Highly secure with GDPR compliant.

Highly secure with GDPR compliant.

Workflows automation – do more with fewer workloads.

Workflows automation – do more with fewer workloads.

Sendinblue has four subscription plans; 1st one is a free plan with a $0 cost. And other plans ranging from $25 to $66 per month. You may send unlimited emails with their paid plans. Another plan exists for the enterprise, but you need to contact them directly for a custom rate.

Go for their free plan if you want to test their service without risking your money.

Sendinblue subscription option.

3. HubSpot.

Best mass email marketing software for beginners offers free email service.

Best email marketing software for beginners – and it's free.

HubSpot is way beyond popular; almost every internet marketer knows about them. They offer a powerful email marketing tool for you to start, and it’s free.

Many people ask, what is the best email marketing software for beginners?

First, you don’t need to be an expert to build a stunning email campaign. With the help of the HubSpot email marketing service, you can do it easily and quickly.

Hundreds of pre-designed email templates are available for you, and with a drag and drop editor facility, anyone can create a powerful and engaging email campaign.

Hundreds of pre-designed email templates are available for you.

HubSpot’s powerful analytical tools constantly analyze the behavior of your lead when you send them promotional emails. And it develops a “life cycle” stage for each lead individually. Therefore, by doing so, HubSpot email marketing software knows precisely when to send emails for maximum effectiveness.

For example, you may send emails to your 1,000 subscribers at 8.00 PM; however, not everyone has the same time zone; some of them might be sleeping when you send them a promotional email because that time is 3.00 AM. HubSpot’s innovative feature can detect this and send emails at an optimal time. Sending your transactional emails at the right time is vital to increasing the overall revenue goal.    

HubSpot's innovative feature can detect this and send emails at an optimal time.

Optimal email campaign with A/B testing feature.

Optimal email campaign with A/B testing feature.

Finally, it is an All-in-one tool for email marketing. You can also do many other things to maximize your overall revenue, including blogging, building landing pages, marketing automation with lead management and Dashboard with analytics insight, Social media marketing, live chat with team members, and SEO optimization.

HubSpot has only two subscription plans. 1st one is free, and 2nd one is Marketing Hub and will cost you $800 per month. With Marketing Hub, you don’t have to search for another supporting tool for your overall marketing, and that’s why they call it “Marketing Hub.” Their customer support is excellent; hence, you can call or email them 24/7.

So, if you can’t decide which one you should pick, go for a free plan and test yourself.  

HubSpot subscription option.

4. GetResponse.

Intuitive email marketing platform – start with a 30-day free trial.

Intuitive email marketing platform – start with a 30-day free trial.

GetResponse offers its marketer an intuitive suite of email marketing tools designed to deliver tailor-made promotional emails to potential and existing clients.

It is a simple yet powerful tool that enables you to do many great things:

  • Newsletters: Send a one-time announcement or promotional event-oriented offer to your customer.
  • Auto-responders: Built-in auto responders will take care of huge workloads.
  • Automation Process: Email can be sent to your customer by pre-defined rules & automatically.
  • Automate Blog Feeds: Send a new post from your blogs directly to the customer’s inbox.

Professional email format with drag and drop editor feature.

Professional email format with drag and drop feature.

Hundreds of beautiful and fully customizable email templates are available at your fingertips. All of them are pre-designed by experts, so you won’t have to worry about professional email building hassle.

On top of that, GetResponse offers its valuable customers 5,000 licensed stock images from shutter stocks for free. You can use them to make your promotional email even more professional looking.

You will receive free 5,000 licensed stock images from shutter stocks.

You will get a dashboard for your email campaign analysis with all details for tracking the overall performance of email marketing.

With GetResponse, you can do split testing in your transactional emails, also known as A/B testing, to understand customers’ behavior to get maximum results from your hard work.

You can conduct A/B testing with your email campaign.

Seamless integration with powerful third parties.

Seamless integration with powerful third parties.

You don’t have to worry about third-party integration; GetResponse has a seamlessly integrated option with PayPal, Stripe, WordPress, and nearly all other well-known applications.

GetResponse has four monthly subscription plans, from $12.30 to $81. However, the price may vary based on the contact list size. And, if your contact list size is more significant than 100,000, you may select the Enterprise plan.

It would be best if you tried any plan you like, as a 30-day free trial doesn’t require any credit card trouble.

GetResponse pricing plan.

5. Benchmark email.

Feature-rich & easy to use – unlimited free account.

One of the oldest email marketing services since 2004. Offering you an unlimited free account with some basic features. It is a perfect solution if you are a beginner or have budget issues, as you can send up to 250 emails per month with a free account.

Benchmark email is relatively cheap compared to other email marketing services, as for 10,000 contacts, you have to pay only $76 per month with no sending limitation whatsoever.

Another good news is – if you have no idea how to craft a professional-looking email, then you can use their premade email templates. Just edit some text, upload your logo & you are good to go. Again, there are hundreds of premade templates to choose from.

No need to have any photo editing software.

No need to have any photo editing software.

As for images, it’s evident that not everyone has expensive photoshop software. In that case, no worries, Benchmark email has a built-in photo editor. It can do all sorts of photo editing your email marketing campaign needs.

If you have some prior knowledge & want to craft your email template, in that case, they have a drag & drop-easy email builder. It’s so easy; even a 7-year kid can do it.

However, if you are a veteran & need a complex editing solution, you can use an HTML editor for more complex customization.

Perhaps, split or A/B testing is one of the most wanted marketing features for your email campaign performance. You can quickly discover which type of email performed better than the other.

A/B testing is a perfect solution to determine the best strategy.

A/B testing is a perfect solution to determine the best strategy.

Finally, let me show you their subscription model. Like I said earlier, their free account has no trial period. So you can use it as long as you like with basic features & 250 email sending limitations.

Apart from it, they have a Pro & Enterprise account. If you just started, then it’s best to try out their free version. Then go for their Pro account. A Pro account might be all you need if you have a small business.

However, “Enterprise” should be a perfect choice for a large organization. As email white labeling & dedicated IP are only available in this account.

Benchmark email pricing plan.

6. Moosend.

All-in-one email campaign – and it’s free for 30-days.

All-in-one email campaign – free for 30-days.

If you run a small business or have a shortfall in funds, you should try Moosend. Why should you choose Moosend over all other marketing platforms?

Because they offer all features unlocked for 30-days, that’s right, a fully-featured robust plan without any troublesome limitation at all; however, it is for 30-days only.

It’s offering you all premium features in one platform. Size doesn’t matter as it can easily handle small to large organizations.

It has powerful tools to make things easier, drag and drop features to edit and build stunning emails within a minute. And it has an A/B testing feature just like other paid platforms, along with a detailed analysis dashboard for your performance tracking.

Marketing automation – let it sell itself.

Marketing automation – let it sell itself.

Even a few years ago, email marketing click-through rate was low to moderate only because of lacking personalization. It’s so apparent not everyone will get excited about the same topic or even the same style of writing.

And, here come’s “Next-generation Personalize Email Features” it does not just name or address; it’s about changing the whole theme based on individual personal interest.

Google ads do precisely that, but now you can do that innovative marketing inside your email campaign. Sounds terrific, right?

Next-generation advanced personalization in email marketing.

Next-generation advanced personalization in email marketing.

Integrate with almost any third-party application.

Integrate with almost any third-party application.

Moosend has completely different types of subscription plans. The more extensive list gets a higher price based on your contact list size. For example, from 1,500 subscribers, plan to start with only $8 per month, while for 6,000 subscribers, it will cost you $32 monthly.

And finally, if you are a large organization and your subscribers are more than 200K, you might consider looking at the Enterprise plan, as you will get a custom rate by calling them directly.

Moosend subscription plan

7. Pabbly.

Let’s get started with a free account with no trial period.

Let’s get started with a free account with no trial period.

No risk and hassle; start a free account and test it out. Pabbly is one of the best self-hosted email delivery platforms known for its competitive and affordable price than any other platform in the market.

There are many tools in the Pabbly platform that can boost your email marketing campaign performance. First, it has an in-built SMTP email delivery engine with a 98% delivery chance. For the additional advantage, you might even want to connect with other SMTP email delivery services like Amazon SES, MailGun, SendGrid, and more.

It has a Drag and drops email builder feature for the beginner or advanced user. In addition, you will get an enhanced lead capture tool to collect emails from your website directly.

Connect with nearly all other SMTPS providers.

Connect with nearly all other SMTPS providers.

Pabbly email marketing service outlasts other competitors differently, and that is – Affordable plans to save customers money in an intelligent way.

The more your business grows, your subscriber base will increase, so your marketing budget will reduce accordingly compared with other email marketing platforms.

For instance, with 5,000 subscribers, you may reduce your marketing budget by $600 annually, or even $11,000 can be saved with 200K subscribers.

The more your subscription base more you can save in the long run.

Massive discount up to 70% on email marketing.

The most amazing part I like about Pabbly is that you can even customize the automation process down to the bits. And there is no restriction on any subscription plan; from a free program to an Enterprise plan, all can do the same.

It’s like a flow chart; all you have to do is make a simple plan from the beginning of a potential lead until its last day. That’s it, now sit back and watch how things are done in automation.

Automation flowchart to customize everything from your end.

Automation flowchart to customize everything from your end.

So that’s it; Pabbly has many features like all other email marketing platforms; let’s not talk about this any further; I am tired.

Finally, Pabbly has four subscription plans like other platforms, but as you know by now, they are much cheaper in the long run. Three subscription plans range from $29 to $99 monthly except for the free plan. However, the Advance plan cost per month can be changed as contact list size increases, i.e., if you have 400K subscribers, the price will be $649 per month.

Let’s start your journey with a free plan at a $0 cost, which will not hurt you.

Pabbly subscription plan.

8. ConvertKit.

Simple & powerful email marketing platform – start for free.

Simple & powerful email marketing platform – start for free.

You are the creator of content, but with the help of ConvertKit, you can make it even better. But transforming your exciting idea into a live landing page to capture more leads and followers isn’t perfect?

You need readers who come back to see more to succeed in online business. With ConvertKit landing page builder and lead capture forms, you can give them subscribing options to stay in touch with you. And, how about making things a lot easier from your end?

Landing page and lead capture forms are crucial on your part, the more stunning it is more you can attract new subscribers, and your revenue will grow exponentially.

Take a look below the lead capturing form that ConvertKit is offering you:

Powerful lead capturing form.

This is a landing page and an excellent lead capturing form, beautiful enough for your readers to check out. Undoubtedly they will subscribe to you using this form and become valuable potential leads. And here comes the email marketing platform.

Email marketing is crucial as you can’t spam your valuable leads with thousands of emails. Therefore, sending them the exact information that they are opting to look for is the right course of action. And, it has to be done with limited info as well. It won’t be effective if you can’t send them a 20 pages article with a massive chunk of information.

And here comes the pre-designed and simple yet engaging email template that ConvertKit offers.

Pre-designed and simple yet engaging email template.

With excellent drag and drop features, you can easily edit or even make your email template without having any prior coding knowledge.

Humans inevitably attract beautiful and visual things, which is what you will do; your email template will be short, simple, visual, and beautiful all at once.

Now the final part is – follow-ups with your potential leads, whether they read your emails, whether they are interested or not, do you need to send another email or follow up with the previous one, and is the right time to send promotional offers or direct purchase offer? Again, so many tasks, and if your subscriber list size is 1,000+, you are done with it.

The solution is – you need an assistant, and here comes the automation system from ConvertKit. It is too simple and has a powerful feature, you can visually plan and set it, and the automation system will continue to do so even when you sleep.

Powerful automation email sending feature.

ConvertKit offers you two simple subscription plans to use all their stunning tools. 1st one is free forever with a $0 cost. And 2nd one is the Premium Plan, which starts at $29 per month, though the cost may increase based on your contact list.

But, no need to take panic; why not start with the free $0 cost plan? You have nothing to lose.

ConvertKit pricing plan.

9. ActiveCampaign.

All-in-one solution for your business – start a free trial.

All-in-one solution for your business – start a free trial.

That’s right, no credit card hassles, no trouble from your side; type your email address, and you are good to go.

ActiveCampaign is an all-in-one solution because it provides you with all the tools you need to automate your business process, including CRM software.

When it comes to email marketing, you need lots of tools, and the good thing is that ActiveCampaign provides it all. For example, you need to broadcast your newsletter to all of your subscribers at once, you need a triggered email option when someone subscribes, a welcome email will dispatch, you need to send a personalized email to a specific group, you need an autoresponder, you need to schedule your emails, and the list goes on.

Many customizable options.

First, you will need a beautiful but powerful subscription form embedded in your website. With the drag and drop tool, ActiveCampaign provides you; it will be easy for you.

It will trigger based on your customers’ behavior, i.e., if they interact with your content or just before they leave your website. Then, a pop-up will open at the right time and offer them something valuable. For example, they will be listed within your Contact if they want to subscribe.

Four subscription forms are available: Inline form, floating box, modal pop-up, and floating bar. Choose wisely according to your audience type.

Built-in pop-up form to collect the email address.

When it comes to automation, ActiveCampaign shines well. Remember how are Google ads working? They are showing what you are looking for based on your past search history on Google or visit history on other sites. In this way always, applicable advertisements come in front of you no matter where you go.

You can do the same with the ActiveCampaign automation process for your customers.

Automation marketing to the targeted customers.

And finally, you don’t have to be an expert in marketing or coding. An inexperienced user can craft a powerful, engaging email with a few clicks and drag-drop.

Moreover, they have 25+ pre-designed email templates ready for you to use. You don’t even have to edit those as your subscriber’s name, address, and all other personalization can be done automatically.

Choose pre-designed email templates that are ready to use.

Choose pre-designed email templates that are ready to use.

Seamless third-party integration – plug and play.

Seamless third-party integration – plug and play.

Lastly, let’s talk about subscription plans for ActiveCampaign. They have four monthly plans, ranging from $9 to $229. 1st one is the lite plan costs you $9, and the last one is the Enterprise plan costs you $229 per month.

However, the price may vary depending on your subscriber size list. For example: If your subscriber size is 5,000, then the Lite plan costs you $69 per month, while the Enterprise plan budget will be $359 per month.

Before you decide which plan you will take, it is always a safe bet to test out first with a free trial of 14-days, no hassle and no risk.

ActiveCampaign subscription plan.

10. Omnisend.

Email & SMS marketing – start with a free trial.

Email & SMS marketing – start with a free trial.

Omnisend is another email marketing platform that provides you the option to do email marketing and offers you SMS marketing to add more arsenal to your campaign.

On top of that – It offers a free trial without needing any credit card.

To start your email marketing campaign, first, you need an “email list” of customers. Then, Omnisend offers you the usual and innovative new form to attract new customers or even surprise them.

Not just attracting but also surprising your visitors with a new tool.

Not just attracting but also surprising your visitors with a new tool.

It’s so obvious that people always like to test their luck in a quick attempt. And for you, it is an entirely innovative way to collect more leads by offering them coupons, discount offers, event tickets, etc.

No spamming & Happy customer.

Now, what about after collecting potential leads? You have to send the newsletter, promotional emails, announcements, etc. Omnisend offers you not just an email marketing template but a more innovative way to encourage your potential leads to act right away when your email lands in their inbox.

Bring the store right to their inbox – another surprise.

Bring the store to their inbox – another surprise.

All these pieces of stuff are hard to make? Not at all; the simple drag and drop feature enables even the most inexperienced user to be the most innovative.

Collect leads, design templates, get orders, following ups with potential leads, pursuing abandoned customers; all that work is time-consuming and stressful. You will be needed a full-house marketing team for that to control effectively.

Omnisend marketing automation AI allows you to design the complete automation workflows according to your style and choice, and after that, everything will be fully automatic.

If you don’t want to design workflows by yourself, then there are pre-designed workflows, so you can pick one that suits your need, and it’s good to go.

Fully automated visual workflows – let it run your business.

Fully automated visual workflows – let it run your business.

Let’s talk about the subscription plan; they have four different plans, from free to enterprise ranging from $0 to $99 per month. Unfortunately, enterprise plan has a custom rate; thus, you have to contact them directly.

Price may differ based on your contact size, i.e., for 5,000 subscribers, you have to count $60 in the Standard plan, while the Pro plan will cost you $120 per month.

But in the end, there is always an excellent way to start anything new, and that is a free trial for 14-days, no credit card needed, no hassle.

Omnisend subscription option.

Executive Summary.

I have written down a collection of email marketing software based on my personal experience. For me, affordable should be the first factor when ranking software; 2nd factor is feature-rich. Finally, it must have to be facilitated with enough features and updated.

Email marketing software has been changed and updated since 2010; now, it has an automation process to make it less complex and faster.

What do you think about email marketing software? Which one is best for you? If you want to learn more about email marketing software, do not hesitate to ask me in the comments below. I will try my best to solve your problem.

Further reading: if you want to start an online business and need to know about hosting plans, read my guide, “Best Website Hosting Service.” Every website owner must learn about Search Engine Optimization, which is the key to your online business growth. Don’t forget to check out my SEO tools guide, “Best SEO Tools to Improve your rank.