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Last Updated on September 22, 2020 by Arif Chowdhury
If you have a website for business then getting targeted visitors to your site should be your primary goal. Making a profit is a byproduct of targeted visitors. Therefore, first, you should focus on relevant visitors then all others will come naturally. But how can you get targeted visitors? The straight way is to advertise in Google ads & other online advertisements. Okay, that is for a straightforward business person who has no interest in saving money or efficiency.
When it comes to efficiency, we can receive targeted visitors to our site without spending a dime in advertisement just by focusing on SEO (Search Engine Optimization). These targeted visitors will come from search engines like Google & for that purpose, we need to focus on targeted keywords.
For example, If I want to get targeted visitors to this blog post I need to focus on relevant keywords like “Increase Rank in Google” it’s a long-tail keyword, more specific means more targeted. If I can rank 1 in Google for this keyword then I will receive a handful of visitors to this blog post. However, getting in rank 1 for a new website is quite challenging while Forbes, New York Times, Wikipedia can do it relatively easily.
So what to do? Let’s say your website is new. You have to focus on content marketing & SEO. Most of the time focusing on these two is enough to get rank higher for targeted keywords.
If you want to learn how to increase your rank for targeted keywords in Google then continue to read on.
Step 1: Build a Strong Base
Without a strong base, no operation can be successful. The same goes for your ranking on Google. Without a strong website full of focused keywords, you cannot go anywhere. So there are two vital things you need in Step 1.
1. A Strong Website: This is your base of operation. Build it strong and you will become successful in the end. Website age is crucial, the longer it stays online the more value it will get. Then you need to have high quality engaging relevant content for your site. Remember, you need to have content that focuses on specific keywords. For example, If your website is based on SEO, then you have to write content with SEO relevant keywords like “How SEO works?” “What is SEO?” “How to rank in Google” etc.
2. A Powerful Network: Building a strong base is vital but making it operational, you need to have access to powerful networks. Here networks mean relevant websites, blogs, social media pages, profiles, etc. For example, after you have built a strong website about SEO your task is to connect with SEO related networks not cooking or sports-related.
For that purpose, you have to outreach to other webmasters like you. But, here is one thing to remember, as your website is brand new. You need to connect with at least 10-15 other relevant websites within your niche to get some value. You can connect with other networks like social media pages and profiles like Facebook, Twitter, Instagram, etc. Leverage the enormous audience size of these social media to get thousands of targeted visitors to your site to boost your profit.
Step 2: Research Targeted Keywords to Rank
The first time when you think of choosing keywords for your website, it seems like nothing to worry about but it is complex enough to make the wrong decision. There are many paid and free keyword research tools out there. I recommended you to use these to choose keywords for your site.
Recommended Keyword Research Tool
Guide: How You Should Use Keywords Research Tool?
1. Focusing on targeted & low competitive keywords
Before you start your keyword research, I recommended you to focus on a low competitive keyword with high volume search. Why is that? Because, as for a new website, a highly competitive keyword will be quite challenging & time-consuming for you to rank & in most cases, you will waste your valuable time & efforts. In that case, it’s better to focus on low competitive keywords.
For example, look above the screenshot. This is the Google Keyword Planner tool, it’s completely free to use. Here, you may see that I have provided 3 keywords to track their competition & search volume.
“SEO” keyword search volume is between 1Million to 10Million per month & it’s low competitive. While “How to improve SEO” has 1,000 to 10,000 search volumes & it’s also a low competitive keyword. And finally, “Digital Marketing” has 100K to 1Million search volume with medium competition level.
Now let me tell you how you should differentiate keywords from this type of result. First of all, “SEO” has the highest keyword search volumes then all & also it is low competitive. Everything is good, right? But one problem it has, that is, It is a broadly focused keyword, which means by using this keyword you will not get targeted visitors.
Why? Simple, only the SEO keyword means many things. You need to use a keyword that has a more specific meaning like the 2nd keyword “How to improve SEO”. However, it has low search volume compared to other keywords but using this keyword you can get targeted visitors to your post. And the last keyword “Digital Marketing” has plenty of search volume but it has a medium competition level.
If your website is new and you want to write a blog post “How to Improve SEO for Your Website” then you should choose the “How to improve SEO” keyword. And the most tricky part is, within your article “SEO” keyword will automatically appear hence you do not have to actively focus on that keyword. Therefore, by focusing on “How to Improve SEO” you are aiming at targeted keywords along with a broad keyword “SEO” with huge search volume.
2. Focusing on Relevant Keyword Phrase
Google is becoming smarter day by day. For staying on the safe side, my suggestion, think Google as a human being and do not try to cheat with it. Be honest and you will get a reward for it eventually.
Why did I say that? Because, many newbies tried to trick Google to get rank high, but the consequence is they just simply ruin their entire website.
Let’s say your blog post topic is “How to Get Rank 1 in Google”. When you do some keyword research, you find two keywords ideas. 1st “Get Rank 1” & 2nd “Get Rank 1 in Google”. You have seen that “Get Rank 1” has a huge search volume and is also low competitive, however, “Get Rank 1 in Google” has comparatively low search volume and has medium competition. And that’s why you decided to focus on the “Get Rank 1” keyword.
No, you did wrong. Here comes the relevancy issue. “Get Rank 1” means many things broadly, Get Rank 1 in Racing, Sports, Swimming, etc. You have to be specific and focus on “Get Rank 1 in Google” even if it has low search volume and higher competition level. By focusing on more relevant keywords, Google will reward you with targeted visitors & will be able to rank faster.
Step 3: Peek on Competitor’s Website
After you have found a specific targeted keyword by doing some research, it is time to step out & face reality. Now you are going to find websites, blogs, videos, etc. those who are using the same keyword that you have just selected a few minutes ago. And by doing so, you are about to find out your competitors & what they are doing.
First search that keyword in Google and other search engines to find out below highlighted information. To reduce your workload look only for a 1st-page search result, in that case, you will track the top 10 websites.
1. How many domains (websites) are using this keyword? Here, you may find an exact match in the domain name, for example, let us assume that you have selected the “SEO” keyword. Therefore, when you start searching using this keyword you may find several exact match domains like “seoservice.com” “myseo.com”. And some other websites do not have exact keywords in their domain however, using SEO as their main focused keyword. You may find it on their homepage, blog post title, service title, etc.
2. How did they use this keyword in the title tag? Scan their homepage, blog post, service page to examine how they utilize this SEO keyword. You may use their knowledge to your advantage.
3. Which page or post gets ranked high in Google? Search thoroughly which post or page gets ranked high in Google. After you find it, check how they distributed keywords on that page or post.
4. What type of business gets ranked? Check what type of business they are? Are they new websites? Blog? Or a huge brand?
Also, check their DA (Domain Authority) to measure your competitor’s strength.
Disclaimer: DA (Domain Authority) & PA (Page Authority) is NOT a Google metric. Google never uses it. This DA & PA came from a third party MOZ. They invent this metric to judge a website quality. Therefore, do not think that DA & PA value is going to help you to rank better in Google. Because Google doesn’t care about DA or PA.
Recommended Reading: 17 Best Tools to Spy on Competitors Website
Step 4: Determine Long-tail Keyword Phrase
I already discussed it earlier, but let me elaborate more this time. The long tail keyword is better than the short tail as you can target more specifically. For example, if you search for “Pizza” Google will show you everything related to the Pizza keyword from History of Pizza to How to eat a Pizza.
But if you add more words with it like “Pizza delivery” then you help Google to understand what you are trying to find out. Finally, when you search for “Pizza delivery in New York” it is even more precise and you narrowed it down even more. Now Google will understand that you are looking for a Pizza to deliver in New York City, you are not looking for Pizza history or how to eat a Pizza. Therefore, by using a long-tail keyword you help Google to filter out unnecessary information.
Yes, this is exactly what is going to happen to your website. Let’s say you have a Pizza shop but on your website, you focused on the “Pizza” keyword. Now Google will send you all types of visitors from all over the world. Those who are looking for Pizza history will also visit your site, someone who wants to learn how to make a Pizza will visit your site too.
So, if you receive 10,000 visitors a month, if you are lucky you may find 2,000 visitors who want to buy a Pizza while others are looking for something related to Pizza. Therefore, using a short tail keyword you are wasting your time and effort. And also Google will rank you down eventually because those 8,000 people who are not looking to buy a Pizza will immediately leave your site.
Step 5: Determine the Concept
Decide what type of content you are going to produce for your site. It has to be something that suits your business. You may create a blog post, a great way to increase ranking in Google. A static page of the article can also be beneficial like a blog post. A product page contains a list of all your products.
If you plan to start a blog then congratulations, you are the most favorite child of search engines. Why is that? Because Google loves regular fresh content that only a blog can provide.
Okay but what about other websites like “Service or Product website”? In general, if you start a restaurant business then you would have a menu page that contains a list of food items your restaurant is offering along with a contact page & about page. That’s it.
This is an example of a static website and Google usually does not like this type of website. Though you would not have any problem growing your business because restaurants do not count for websites, they grow from their customer satisfaction. In any case, if you want to rank your website then my suggestion is, start a blog as well. Produce regular fresh content related to food items. You may write about high-quality food items that are great for health, some recipes from your restaurant menus, etc.
By doing so you will get additional value from search engines and more visitors. Thus, your website will rank higher in the search engine.
Step 6: Final Optimization for Keywords
Before you publish your content online, it is wise to recheck keywords distribution thoroughly. In my previous steps, I already discussed how to research and select keywords for your content. Now let me tell you how people tried to trick Google back then in 2000.
That time Google was still young and didn’t have much A.I powered technology as it has nowadays. Some webmasters tried to trick Google spider bot by using keyword stuffing in an article or blog post and because of sheer keywords volume they were able to rank higher easily. It is called “Black Hat SEO”.
Things have changed a lot since then. Even by mistake do not try to stuff your focused keywords. Google not only blacklists you for this but also readability will reduce thus it will be hard for your visitors to read your content & eventually they will stop visiting your site. Try to keep keyword density within 1-3% for best SEO.
Recommended Reading: Visual Guide to Keyword Targeting & On-page Optimization
Step 7: Publish & Promote
After you have done all of the above steps it is time to publish it. Upon publishing content, it doesn’t mean that it will go viral unless you showed it to the audience in the first place. There are 2 ways to do it. 1st your website already has thousands of audience or you have a popular social media page or profile. And 2nd if you do not have any audience base then you can use the advertising service to draw an audience.
Let us assume that you have 10,000 monthly visitors which means more than 330 visitors every day visit your site. In that case, your website will promote itself. Just put the content at the front page so your visitors can see it. If you have an email list then send your content link to your newsletter.
Do not forget to put a built-in share button or widget on your website so the audience can easily share your content with a single click. Leverage this option to get a flood of visitors without spending a dime.
Here is a list of social media WordPress plugins you can try out.
If your website is new and does not have any visitors then let us assume that you have a social media page or profile like the Facebook page, Twitter profile, LinkedIn profile, etc. Share your newly published content to the social media page to get instant promotion. People can like and share your content thus it will go viral. You will receive a stream of visitors this way.
Finally, link building is the key to get ultimate success in ranking high in search engines. If your website is new then link building is essential for you. If you have no idea about link building then read my guide for better understanding.
Recommended Reading: Why You Should Focus on Link Building?
Step 8: Analyze Visitors to Measure Website Performance
This is the final stage and it will continue until the very end. After publishing content, your task is to analyze visitors to measure your website performance. You have done everything to build a stunning content so your audience will read it, buy it & share it. But if you do not get your desired result that means something you have done wrong or it is time to fix and upgrade.
Your website is a living, breathing being. You can change it every second with no limitation or restriction on that. Therefore, if you can’t see your desired performance then do not hesitate to edit & tweak a bit to test what works best.
Maybe you have done something wrong with your keyword choosing, no worries take your time, and change it. Google spider bot crawls every 24-48h depending on its algorithm so after you have changed, it will take some time to reflect on the search engine.
So, you have nothing to worry about. Publishing your website and its content doesn’t mean you have submitted your thesis paper and you are done. Nope, the website is a continuous thing, you will write content, change it, update it and Google will also update your website according to it. But, it is always better to start with good draft content so, later you can just update it.