Zero Search Volume Keywords is Your Traffic Goldmine (Practical Guide)

Zero Search Volume Keywords is Your Traffic Goldmine (Practical Guide)
Follow Us

Most people search all day and night, trying to find high-volume keywords as soon as possible when starting a new online business. However, no one ever cares about zero search volume keywords for their content.

Finding the most popular search phrases in your topic is easy once you recognize the possible alternatives.

Since not all SEO tools are reliable, choosing a relevant low competition and high search volume keyword may be challenging. Moreover, to find the exact information, you may have to invest a lot of time.

You don’t have to target the most popular keywords if you want a steady flow of traffic.

Keep reading our guide; we will go through the various advantages of using keywords with low or zero search volume.

Zero search volume could be the goldmine

You don’t have to limit yourself to the most frequently searched terms in your content.

One of the most competitive search terms in the SEO niche is “Search Engine Optimization” or “SEO.”

Don’t target high-volume keywords as most of them are highly competitive.

There are a lot of people searching for this keyword, but it’s also quite competitive.

It will take you a long time and a lot of money to reach the top of the search results for this term since so many large health companies are fighting for it.

As a newbie, keywords that have zero search results may be more beneficial.

It could be a dream for a website with thousands of monthly searches and almost zero competition for each article, but it is not impossible.

Having a large audience and a strong domain authority allows you to begin pursuing big-name brands. But, of course, optimizing your content for search engines to make it viral is the ultimate aim.

Let us show you how to locate keywords with little traffic and how they can bring you traffic goldmines.

Recommended Reading: SEO Mini Handbook: A Simple 5 Steps Guideline (Practical Guide)

SEO tools are not accurate as you thought before

Most of us are familiar with the many SEO tools that are meant to make our life simpler.

SEO experts have always said that the perfect method to attract visitors is to target high-volume search traffic and low-competition keyword phrases, which you may be doing right now.

Many bloggers mistake erring on the side of caution and assuming that only articles that rank on the top with high search volume may receive tons of traffic.

So, here’s why that’s not entirely accurate either.

Quick Note: As SEO tools data are not accurate, that doesn’t mean that they are useless. However, you should not blindly follow these tools.

How do SEO tools acquire search keywords data?

It would be best if you kept your expenses low as a beginner in online business. Thus, I suggest you use the Google Keyword Planner tool.

In some instances, the average number of monthly searches for a specific word may be more than 100,000; however, the truth is – it is less than 30,000 monthly volumes.

Google keyword planner tool for keyword research.

You may not know that this SEO tool is designed especially for commercial purposes. This search engine does not provide search phrases that are exact matches or informative.

Some other popular SEO tools, such as Ahrefs, extract data directly from Google; thus, their keyword search volume is inaccurate.

The fact that Google receives an astounding 3.8 million queries every minute. What do you think? Even the most potent SEO company won’t possibly handle this vast database.

That’s why the traffic numbers for your website will be substantially lower than what your Google Analytics reveals when you enter your website information into those SEO tools.

Recommended Reading: Is Search Engine Optimization Necessary? Truth You May Not Know Yet

Why should you target zero search volume keywords?

Low or zero searches may not always signify that a keyword has had low volume search results. Keywords, like many other parts of life, are not created equal.

If you rank for low-volume keywords, your website may not get any traffic at all each month. Not every term you search for maybe going to work out for you.

It’s important to know which keywords are best for your investment if you are operating a company.

Here are five reasons for adopting low-search volume keywords for your SEO.

1. Identify and ride on the trend

A better understanding of your subject will allow you to “surf the wave” as new trends arise.

It’s tough for younger websites to rank highly since so much “money-making” content has been there for so long.

Choose a topic in which you are well-versed or experienced before starting a website or blog.

Find trending keywords even it has low search volume.
Use Google trends to identify trending keywords.

Find a keyword that is about to start a new trend in search; it could be your goldmine.

2. Focus on relevant keyword

You may create some content with phrases that aren’t receiving traffic from the search engines yet.

Use Google search to find relevant keywords for your topic.
Check on Google auto-suggestion to get the idea of relevant keywords.

There is a greater likelihood that you will have difficulty gauging the popularity of your product or service if you are starting a new brand with that customer who has no prior experience.

Always look for Google suggestions to find relevant keywords.

What is the solution?

In addition to keeping your material new and fascinating, your viewers must get a lot out of it.

Quick Note: Most of the time, it is hard to find relevant keywords for your topic that are also low competitive. Our suggestion is – don’t focus too much on keywords; instead, focus on the entire content. As Google gets progressively more innovative, you can never beat them in a straight line.

3. Leverage the search intent

Writing an article is an excellent method of addressing an issue. It’s even great when your content is for people who are searching to buy products.

In other words, the individual searching intent to make a purchase either right away or within the following several days. So all that matters is why they’re looking for that specific keyword.

Target consumer search intent.
Those who are searching for web hosting they may or may not purchase right away but their ultimate intent is a purchase.

It’s a straightforward formula: They’re either seeking knowledge or persuasion. Attracting visitors increases the likelihood that they will become customers sooner or later.

4. Invoke the power of LSI

Searching for “supporting” keywords using Latent Semantic Indexing is a great way to find related phrases. These types of keywords may be easier to rank for using LSI keywords. Consider incorporating them into your content.

Incorporate LSI keywords in your content.

Increase your monthly traffic by using this strategy.

Look for “People Also Ask” in Google search; you should add these questions in your content and try to answer them as much as possible. Again, these inquiries are connected to your search criteria as a potential to get a new audience.

Always check people also ask section to find burning questions from your customers.

If you answer these queries in your content, Google may rank it better in its search results.

It would be best to remember that the inquiries will become less relevant as you go through the sections; I suggest you use those queries to introduce a new topic.

Recommended Reading: How to Write an SEO Optimized Blog Post that Rank (Practical Guide)

5. Quickly publish high-quality articles

Having high-quality content up and ranked in search engines’ vast audience is more likely to discover your site.

Try to publish your content frequently to get the best results from search engines.

Your new page should be added by search engines, where you may request it or not. The higher quality content you publish, the more visitors you will get, and you will likely rank higher in the search results.


Even if your website isn’t yet established, you may still benefit from targeting zero search volume keywords.

Many big brand websites are also using this strategy to bring more traffic to their site.

When it comes to organic search traffic, do not think that every website will perform the same. It takes time and effort in the end.