Last Updated on January 11, 2023 by Arif Chowdhury
When starting a new online business, most people search all day and night to find high-volume keywords as soon as possible. However, no one ever cares about zero search volume keywords for their content.
Finding your topic’s most popular search phrases is easy once you recognize the possible alternatives.
Since not all SEO tools are reliable, choosing a relevant, low-competition, and high-search volume keyword may be challenging. Moreover, you may have to invest a lot of time to find the exact information.
You don’t have to target the most popular keywords if you want a steady traffic flow.
Keep reading our guide; we will review the advantages of using keywords with low or zero search volume.
How to find low-volume keywords for free?
“Keyword research” is essential to search engine optimization (SEO) and can help drive your website traffic. One of the ways to improve your SEO is by targeting “long tail keywords.” These are more specific and less commonly searched phrases, but they have a higher conversion rate and can bring you targeted traffic.
One way to find “low volume keywords” is using keyword research tools. These tools can give you an idea of the search volume and competition for different keywords. Some popular keyword research tools include Google Keyword Planner, Ahrefs, and SEMrush. However, remember that not all SEO tools are reliable, and finding the right keywords for your content may take time and investment.
Another way to find “low competition keywords for free” is using Google’s autocomplete feature. Start typing in a keyword related to your topic, and Google will suggest some suggestions. These suggestions are based on what people are searching for and can give you an idea of the potential keywords you can target.
In summary, targeting low-volume and low-competition keywords can be beneficial for driving targeted traffic to your website. You can use keyword research tools or Google’s autocomplete feature to find these keywords. However, be aware that some SEO tools may not be reliable, and it may take some time to find the right keywords for your content.
Zero search volume could be the goldmine.
You don’t have to limit yourself to the most frequently searched terms in your content regarding search engine optimization (SEO). One of the most competitive search terms in the SEO niche is “Search Engine Optimization” or “SEO.”
Although many people are searching for this keyword, it’s also quite competitive, and it may take a lot of time and money to reach the top of the search results since many large companies are fighting for it.
As a newbie, keywords with zero search results may be more beneficial. Of course, it may be a dream for a website to have thousands of monthly searches and almost zero competition for each article, but it is not impossible.
Having a large audience and a strong domain authority allows you to begin pursuing big-name brands. But, of course, optimizing your content for search engines to make it viral is the ultimate aim.
That’s why “link building” is a crucial aspect of SEO. Building high-quality backlinks to your website can help improve your search engine rankings and drive more “organic traffic” to your site.
Some ways to build links include guest blogging, broken link building, and creating shareable content.
Recommended Reading: SEO Mini Handbook: A Simple 5 Steps Guideline (Practical Guide)
SEO tools are not accurate as you thought before.
SEO experts have always said that the perfect method to attract visitors is to target high-volume search traffic and low-competition “keyword phrases.” However, you should also consider “keyword difficulty” when selecting keywords for your content.
A high search volume keyword may also have a high level of competition, making it challenging to rank for. Therefore, a balance between search volume and keyword difficulty should be considered when selecting keywords.
To find “keyword ideas” for your content, you can use keyword research tools like Google Keyword Planner, Ahrefs, and SEMrush. These tools can provide a list of keywords related to your topic, their search volume, competition, and keyword difficulty.
Another way to find keyword ideas is by looking at competitors’ content. By analyzing their top-performing content, you can get an idea of their target keywords.
Quick Note: As SEO tool’s data are not accurate, that doesn’t mean they are useless. However, you should not blindly follow these tools.
How do SEO tools acquire search keyword data?
It would be best if you kept your expenses low as a beginner in online business. Thus, I suggest you use the Google Keyword Planner tool as a part of your “SEO strategy” to identify potential “keyword ideas” that are specific and relevant to your “target audience.”
In some instances, the average number of monthly searches for a specific “primary keyword” may be more than 100,000; however, the truth is – it is less than 30,000 monthly volumes.
You may not know that this SEO tool is designed especially for commercial purposes. This search engine does not provide search phrases that are exact matches or informative.
Some other popular SEO tools, such as Ahrefs, extract data directly from Google; thus, their keyword search volume is inaccurate.
The fact that Google receives an astounding 3.8 million queries every minute. What do you think? Even the most potent SEO company won’t possibly handle this vast database.
That’s why the traffic numbers for your website will be substantially lower than what your Google Analytics reveals when you enter your website information into those SEO tools.
Recommended Reading: Is Search Engine Optimization Necessary? Truth You May Not Know Yet
Why should you target zero search volume keywords?
Low or zero searches may not always signify that a keyword has had low-volume search results. It is because keywords are not created equal, like many other parts of life.
If you rank for low-volume keywords, your website may not get any traffic at all each month. Not every term you search for maybe going to work out for you.
Knowing which keywords are best for your investment if you are operating a company is essential.
Here are five reasons for adopting low-search volume keywords for your SEO.
1. Identify and ride on the trend.
A better understanding of your subject will allow you to “surf the wave” as new trends arise.
It’s tough for younger websites to rank highly since so much “money-making” content has existed for so long.
Choose a topic in which you are well-versed or experienced before starting a website or blog.
Find a keyword that is about to start a new trend in search; it could be your goldmine.
2. Focus on relevant keywords.
You may create some content with phrases that aren’t receiving traffic from the search engines yet.
There is a greater likelihood that you will have difficulty gauging your product’s popularity if you start a new brand with a customer with no prior experience.
What is the solution?
In addition to keeping your material new and fascinating, your viewers must get a lot out of it.
Quick Note: Most of the time, it is hard to find relevant keywords for your topic that are also low competitive. Our suggestion is – don’t focus too much on keywords; instead, focus on the entire content. As Google gets progressively more innovative, you can never beat them in a straight line.
3. Leverage the search intent.
Writing an article is an excellent method of addressing an issue. It’s even great when your content is for people searching to buy products.
In other words, the individual is searching to make a purchase immediately or within several days. So all that matters is why they’re looking for that specific keyword.
It’s a straightforward formula: They’re either seeking knowledge or persuasion. Attracting visitors increases the likelihood that they will become customers sooner or later.
4. Invoke the power of LSI.
Searching for “supporting” keywords using Latent Semantic Indexing is a great way to find related phrases. These types of keywords may be easier to rank using LSI keywords. Consider incorporating them into your content.
Increase your monthly traffic by using this strategy.
Look for “People Also Ask” in Google search; you should add these questions to your content and try to answer them as much as possible. But, again, these inquiries are connected to your search criteria as a potential to get a new audience.
If you answer these queries in your content, Google may rank it better in its search results.
It would be best to remember that the inquiries will become less relevant as you go through the sections; I suggest you use those queries to introduce a new topic.
Recommended Reading: How to Write an SEO-Optimized Blog Post that Rank (Practical Guide)
5. Quickly publish high-quality articles.
Having high-quality content up and ranked in search engines vast audience is more likely to discover your site.
Your new page should be added by search engines, whether you may request it or not. The higher quality content you publish, the more visitors you will get, and you will likely rank higher in the search results.
Even if your website isn’t established, you may still benefit from targeting zero-search volume keywords.
Many big brand websites also use this strategy to bring more traffic.
When it comes to organic search traffic, do not think that every website will perform the same. It takes time and effort in the end.