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Last Updated on May 16, 2021 by Arif Chowdhury
I know what you are thinking, what kind of weird question is this? Is search engine optimization necessary?
It’s so obvious, you can read overwhelming information on SEO & keyword optimization from the internet. There are millions of articles in there. Everyone is telling you how to do SEO & keyword optimization in 7 days & get millions of organic traffic from the next month. Everyone is trying to draw your attention. Because everyone needs an audience like you.
You may have already read hundreds of articles within the last few months and tried almost all of the tricks by now. However, you are still in the same place where you were a few months ago. Am I right?
Yes, I am. And probably you are already frustrated because after everything you have done, why are you not getting millions of organic traffic just like them. What’s wrong? Maybe you think, I need to read more articles to learn more tricks to implement those on my site/blog.
Okay, that’s it. Just stop right there.
In this article, I will tell you some untold truths of SEO. It will help you to open your eyes to see things more independently. Did you get it? Okay, let’s go then.
What do you think? Is Search Engine Optimization Necessary?
Do you know everyone who has a website or blog is doing a business? Even you (if you have a website/blog) & I are no different. Am I right?
Okay, so the point is – when you try to do business you usually will try to attract customers as much as possible. Maybe it is an honest way or maybe not, it doesn’t matter. Because it’s just a good business.
Now let me ask you this question. How many articles have you read directly from Google? The answer is probably none. Yes, most of the time we learn from 3rd party websites. Just like you are reading my article right now. And I have no connection with Google. Thus, I may be trying to manipulate your mind with wrong information to grab you as my customer.
Why should I do that? If I can make you believe that it is really hard & you alone cannot do it properly then you will purchase my service. Just like a lawyer & chartered accountant.
Got my point. Just like I said before, it’s nothing personal. It’s just a good business.
So, I will show you some secret/truth about SEO. And it will help you to understand & perhaps you will be able to do it all by yourself.
Truth 1: Forget everything just remember your audience
The first truth is – Google does not care how smartly you implement SEO in your site. Remember, Google is a multimillionaire international business. They are not doing charity here for your site. If you can do proper SEO they will not start to give you millions of free traffic.
So, how are you supposed to get organic traffic from Google then? Well, organic traffic means “audience who search for information in Google” which means they are Google’s customer. And Google wants to please them by any means necessary. If these customers get disappointed, then Google will lose its revenue.
Do you get my point now? It doesn’t matter how well your site SEO or keywords optimization is, all Google cares about how the audience is reacting towards your site content.
If the audience likes it? If it is helpful to them? If your content answers their search query? Only then Google will rank you higher as they realize that it is your site content that their audience wanted. And by doing so Google can make more revenue. Otherwise, they will rank your site down, because it is bad for their business.
Recommended Reading: 4 Creative Ways You Can Improve Your Content Marketing Performance
Truth 2: Forget the keyword optimization
The second truth is – keyword optimization is necessary but not nearly as necessary as they are telling you. Ask yourself if it is true then even after everything you have done about carefully keyword researching & implementing, yet no results at all. Why is that?
I will tell you why, because keyword optimization is just a part of SEO that will help Google bots to properly index your site content & categorize it, that’s it. It will not bring millions of organic traffic. If it could, then you already would have lots of traffic from search engines, don’t you think?
So, the question is why we need to optimize keywords then? What is the main purpose? Well, if you don’t optimize your keywords properly then Google won’t be able to index your content. And even after your site content is top-notch still you won’t be able to rank up.
Recommended Reading: Why You Shouldn’t Do Keyword Research for Your Blog Post?
As you can see, you are writing content solely for your audience but keyword optimization is solely for Google bot. Not your audience. Because Google is not a human being & it cannot read content like a human. And that’s why we need to optimize keywords properly to help it out.
Quick Note: the best practice is – just forget about keyword optimization. Write excellent content for your audience & keywords will naturally optimize themselves.
You indeed need high-quality backlinks from relevant authority sites. However, again it is not as important as you read all over the internet. Do you know why they want you to believe that without backlinks you won’t be able to rank up? Because they can use this opportunity to make you their valuable paid customer.
There are many ways to earn money from selling backlinks:
- Backlink service (i.e. 1 backlink from DA 50+ site will cost you $500)
- Package backlink service (i.e. 50-100 backlinks cost will be $50, most of them are fake)
- Paid guest post (i.e. will charge you from $10 to $1,000+ per guest post article)
- Organic backlinks (i.e. charge you $20 to $500 for giving you a backlink)
Do you see? A very profitable business. If you have a high DA site, then you will also be able to do business like this.
Quick Note: if your site has high DA i.e. 30+ then even without backlinks you may rank higher in SERP.
Anyway, what should you do then? Should you forget about backlinks? Well, not exactly like that. I said backlinks are important but not as you think it is. Google uses hundreds of different complex factors to calculate a site ranking, and they continuously update their algorithm. Therefore, you & I can’t keep up with them.
Just take a look here, the Neil Patel website got to number 1 rank for this keyword with only 211 backlinks. However, even with 1,643 backlinks backlinko site is in rank 2. Take a look at the rank 5 mention.com. It has only 1 backlink still it is on the top 5.
So? Do you still think backlink numbers will count for ranking in Google?
Recommended Reading: 400+ High DA Guest Posting Sites for 2021 (Massive List)
Social media is vital for your site growth. Though if you write high-quality content for your audience then naturally it will spread through social media. For example, newspapers receive millions of organic traffic from social media channels.
Everyone loves Hollywood movies right? Exactly, see how many likes, comments & shares in 1 single post of Vin Diesel?
If you can properly utilize a social media channel i.e. Facebook, Twitter, Pinterest, Instagram, etc. you are about to receive thousands to millions of organic traffic. We do not need to do any SEO whatsoever. Still, Google will find your content & will rank it on the top of SERP.
Recommended Reading: How to Build a Perfect Social Media Marketing Plan (Complete Guide)
Do you know why? Because Google realizes that your content is highly popular means it is worthy to get on the top.
Quick Note: Do you know, you can receive millions of organic traffic to your site from social media alone?
Truth 5: Consistency is vital to get success
This is something that rules all of them. If you do everything perfectly from truth 1 to 4 however, do not consistently update your blog/site then everything will be meaningless. Do you know why? Because Google cares for your freshness in your content. It doesn’t like old backdated content at all.
Not only that. You have to maintain consistency. For example, if you publish 1 blog post every single week then you have to keep this up consistently. If you publish 4 blog posts in 1st month, 1 blog post in the 2nd month, 6 blog posts in the 3rd month, then it is not consistent at all.
Also do not go blackout for 4-5 months straight. If you want to start a world tour with friends & family, then schedule the next 4-5 months’ blog post. It will help you to maintain consistency even when you are away for a long time.
Quick Note: just wanted to let you know, I always schedule ahead at least for the next 2 months. It helps me to maintain consistency in my blog.
Truth 6: Focus on few SEO factors rather than all of it
I already said before, Google has hundreds of different complex factors in their algorithm mechanism. Brian dean & others stated more than 200+ Google ranking factors. And what do you think about it? Did they stop here?
Nope, Google is constantly updating their algorithm & we can’t keep tracking all of them. And somehow even if you do, it doesn’t matter, because on the next morning they will invent something else & maybe replace what you have learned today.
So, my point is – do not even bother all of the complex ranking factors. Only learn the basics & focus only on your audience. That’s it.
Here are some basic SEO factors you should care for & forget everything else:
- Blog post title (eye-catching title)
- Blog post slug (try to make it short)
- Meta description (max 160 char.)
- Headlines (reflect your main topic)
- Images & videos (relevant content)
- Build connections (link to others & get backlinks)
- Share in social media (as much as possible)
Quick Note: if you can follow these few SEO basics & focus only on your audience needs then trust me you won’t need anything else at all.
Truth 7: You don’t need to get on the top#1 ranking
Finally, like everyone is saying to get on the top 1 ranking in SERP. You do not need to get there. Being on the top 10 means on the 1st page of SERP is all you should care for.
Besides, as I said before, Google constantly updates itself which means even if you get there on top 1 you may not be there consistently. Maybe for 10-15 days but after that, you will rank down to 2,3, or 4. And this will continue forever.
If your site is worthy, then you will rank up & down from 1 to 10. And this is completely normal. Nothing to worry about. Everyone is facing this & everyone is cool with it.
Just try to create high-quality content, focus on your audience & try to be on the 1st page of Google. That’s it.
Recommended Reading: Why you shouldn’t try to rank#1 on Google?
I am asking the same question again, is search engine optimization necessary? By now you should get your answer.
At the end of this article, I want to mention again, Search engine optimization is not something big, complex & impossible. They artificially make it hard for you by giving you complex & huge amounts of wrong information. Search engines were originally built for the audience, so they can quickly find information on the internet. That’s it.
If you build your site only for the audience, then everything will become easy for you. Do not chase the pipe dream of getting on the top of Google ranking within 30 days or 90 days. There is no shortcut.
If you want to build a website for the long term that will grow steadily then forget everything else & follow this guide. It may take some time, but your site growth is certain.