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Last Updated on December 10, 2022 by Arif Chowdhury
If you want to learn about SEO tactics, you first have to know what SEO is and how it works.
A survey shows that around 75% of online users never get beyond the first search engine results page. As a result, first-page results for topics like coffee shops, cellphones, and humorous animal images tend to receive the most clicks.
When you consider that more than 100 billion Google searches are made every month across the globe, you can see how essential SEO is to your company’s success.
SEO, or search engine optimization, is a strategy for improving your website’s visibility in online searches. Doing so will need learning and upgrading your site regularly to reap SEO benefits.
How do you rank well in search engines if you’re unfamiliar with SEO tactics?
In this guide, we have provided SEO guidelines for content writers; you should keep reading.
What are the critical factors of SEO?
You may watch and read SEO tutorials as you want, but first, you must understand some critical factors.
Search engines like Google and Bing may be seen as filters for online users. They check billions of data and pages daily for a predetermined set of issues.
By changing these specifications, you may use SEO to make your website more user-friendly. When this happens, you’ll be riding on the wings of eagles rather than fighting with turkeys.
Numerous websites and companies benefit from SEO. It is accessible for various purposes, including business websites, blogs, podcasts, eCommerce websites, YouTube videos, online forums, etc. Ultimately SEO is an approach to rank higher on organic search results and receives millions of free targeted organic traffic to your website.
You may utilize numerous technical SEO strategies to increase your website’s visibility once it has been launched, such as keyword research, link building, on-page, and off-page SEO, internal link building, local SEO, content marketing, and social media marketing.
Recommended Reading: How Do I Improve My Google Ranking for Keywords? (Beginner’s Guide)
Guideline #1: Research thoroughly on topic and keyword.
The first question is – how to do SEO.
The use of keywords is essential in the design and content of any website, and this is the SEO basic. Your website or blog’s contents are primarily described in these writing pieces.
Including keywords such as “web design service” and “SEO friendly” on a web design agency website is a good idea. Using these keywords, you may direct consumers to your website instead of your competitors.
Several online apps may assist you in finding the ideal keywords based on your niche.
Most of them are either free or cheap and may assist you in identifying the best keywords for you.
Use relevant keywords in the title tag, URL, headings, paragraphs, and meta description. Don’t overdo it if you do not want any penalties from Google.
Quick Note: Remember, SEO tools won’t hold your hand and find you the right keywords. It is your job to do the research and find it. SEO tools will only provide you with some keyword insights.
Guideline #2: Always use a responsive website theme.
Website speed is one of the essential ranking factors. User experience is also directly connected with your website design. So, choose a simple and light website theme.
Mobile devices currently produce the overwhelming majority of internet traffic. If you do not want to skip these vast traffic sources, make your website accessible as a mobile device.
If you use this approach, web pages will be more adaptable and versatile. The website’s overall design should automatically resize for tablets and smartphones, such as text, font size, and all other layouts.
Don’t worry if it’s all too much for you right now. There are others like you. We recommend hiring a professional web designer to build a responsive custom web template for you at an affordable price. The more people visit your site, the greater the return on your investment will be in the long run.
Or, if you want to avoid investing in hiring a web designer, I have a solution for you. Check these readymade responsive website themes.
Quick Note: Use Google search console to get vital insights into your site structure data, robots.txt., crawl and index, and much other information. You can build a powerful and effective SEO strategy with Google analytics and a search console.
Recommended Reading: 35 Best Professional Responsive WordPress Themes (Massive List)
Guideline #3: Make your URL short and SEO friendly.
The URL of your website is the address that search engines and human readers will use. A URL structure generally begins with this “https://www”; however, most of the time, “www” does not require it.
You must follow SEO rules for each URL since they are all linked to the same website.
Use a short URL. Make sure your URL looks simple. Try to avoid using any number or symbol.
Remove all except the most necessary words from your URL to make it shorter. For instance, let us think about this guide URL. “https://cliobra.com/seo-mini-handbook-a-simple-5-steps-guideline” is an example of a wrong URL structure. On the other hand, “https://cliobra.com/seo-mini-handbook” is simple and easy to remember. But more importantly, it is an SEO-friendly URL.
Also, ensure your anchor text is relevant; otherwise, you may get penalties.
Quick Note: It is easy to make a URL short. Remember, don’t make it too short otherwise, you cannot inject your targeted keywords. Therefore, you must find a way to make it quick, helpful, and keyword-rich simultaneously.
Guideline #4: Breadcrumb is an essential element.
The phrase “breadcrumbs” relates to your site’s foundation. Search engines like Google and others use keywords to determine how a website is designed.
For instance, “Home page” to “About” section or “Home page” to “Blog” section.
Ensure the template you choose enables you to activate breadcrumbs while designing your website. It will improve the search engine optimization of your website, putting you ahead of the competition.
Link popularity is like red cells to a website’s health. As a result, your website’s reputation and position in search engine results will be significantly enhanced.
Whatever leads to another page on your website is considered an inbound link, often known as a backlink. Links lead to your site from another site, which are called backlinks. An example would be if your website were linked to another website’s blog or web page.
You receive a backlink if you create a blog post on an SEO topic and another website mentions this in its content.
Not all links are created equal when it comes to backlinks. Many low-quality or spam backlinks will do more harm than good, while a few high-quality backlinks may rank you faster.
What alternatives do you have for increasing the number of backlinks to your website? It’s challenging to come up with an answer to this question. First, get as many backlinks to your website (and other online properties) as feasible.
Other website owners may wish to connect to your excellent material if you produce it. Guest blogging and providing value to other sites are excellent ways to acquire free backlinks.
Recommended Reading: How to Create Backlinks for Free? 10 Shocking Methods that Works
Optimizing your website should be easy if you know the fundamentals of search engine optimization. However, it is not a simple task. This Google SEO guide helped you to get the overall idea.
Even though SEO is a complicated subject, you will be fine if you follow the guidelines previously provided. Regularly learning about SEO and networking with SEO experts may significantly impact your overall progress in search engine optimization.
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