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If you want to learn about SEO tactics, this simple SEO mini handbook should be enough for you.
Based on a survey, around 75% of online users never get beyond the first page of search engine results. As a result, first-page results for topics like coffee shops, cellphones, and humorous animal images tend to receive the most clicks.
When you consider that more than 100 billion searches are made every month across the globe, you can see how essential SEO is to your company’s success.
SEO, or search engine optimization, is a strategy for improving your website’s visibility in online searches. Doing so will need learning and upgrading your site regularly to reap the benefits of SEO.
How do you rank well in search engines if you’re unfamiliar with SEO tactics? No worries, you may learn about some of them if you keep reading this guide.
What are the critical factors of SEO?
Search engines like Google and Bing may be seen as filters for online users. They check billions of data and pages every day for a predetermined set of issues.
You may use SEO to make your website more user-friendly by making changes to these specifications. When this happens, you’ll be riding on the wings of eagles rather than fighting with turkeys.
Numerous websites and companies benefit from SEO. It is accessible for various purposes, including business websites, blogs, podcasts, eCommerce websites, YouTube videos, online forums, etc. Ultimately SEO is an approach to rank higher on organic search results and receives millions of free targeted traffic to your website.
There are numerous strategies you may utilize to increase the visibility of your website once it has been launched.
Recommended Reading: How Do I Improve My Google Ranking for Keywords? (Beginner’s Guide)
Guideline #1: Research thoroughly on topic and keyword
The use of keywords is essential in both the design and content of any website. Your website or blog’s contents are primarily described in these pieces of writing.
Including keywords such as “web design service” and “SEO friendly” on a web design agency website is a good idea. You may direct consumers to your website instead of your competitors’ by utilizing these keywords.
Several online apps may assist you in finding the ideal keywords based on your niche.
The good news is that most of them are either free or cheap and may assist you in identifying the best keywords for you.
Quick Note: Remember, SEO tools won’t hold your hand and find you the right keywords. It is your job to do the research and find it. SEO tools will only provide you some keyword insights.
Guideline #2: Always use a responsive website theme
Mobile devices currently produce the overwhelming majority of internet traffic. If you do not want to skip these vast traffic sources, make your website accessible as a mobile device.
If you use this approach, web pages will be more adaptable and versatile. The website’s overall design should automatically resize for tablets and smartphones, such as text, font size, and all other layouts.
Don’t worry if it’s all a little much for you right now. There are others like you. We recommend hiring a professional web designer to build a responsive custom web template for you at an affordable price. The more people visit your site, the greater the return on your investment will be in the long run.
Or, if you do not want to invest in hiring a web designer, I have a solution for you. Check these readymade responsive website themes.
Recommended Reading: 35 Best Professional Responsive WordPress Themes (Massive List)
Guideline #3: Make your URL short and SEO friendly
The URL of your website is the address that search engines and human readers will use. In general, a URL structure begins with this “https://www”; however, most of the time, “www” does not require it.
SEO rules must be followed for each URL individually since they are all linked to the same website.
Use a short URL. Make sure your URL looks simple. Try to avoid using any sort of number or symbol.
Remove all except the most necessary words from your URL to make it shorter. For instance, let us think about this guide URL. “https://cliobra.com/seo-mini-handbook-a-simple-5-steps-guideline” is an example of a wrong URL structure. On the other hand, “https://cliobra.com/seo-mini-handbook” is simple and easy to remember. But more importantly, it is an SEO-friendly URL.
Quick Note: It is easy to make a URL short. Just remember, don’t make it too short otherwise, you cannot inject your targeted keywords. Therefore, you have to find a way to make it short, useful, and keyword-rich at the same time.
Guideline #4: Breadcrumb is an essential element
The phrase “breadcrumbs” relates to your site’s foundation. Search engines like Google and others use a path of keywords to determine how a website is designed.
For instance, “Home page” to “About” section or “Home page” to “Blog” section.
Ensure the template you choose enables you to activate breadcrumbs while designing your website. It will improve the search engine optimization of your website, putting you ahead of the competition.
Link popularity is like red cells to a website’s health. As a result, your website’s reputation and its position in search engine results will be significantly enhanced.
Whatever leads to another page on your website is considered an inbound link, often known as a backlink. Links are leading to your site from another site, which is called backlinks. An example of this would be if your website were linked to another website’s blog or web page.
You receive a backlink if you create a blog post on an SEO topic and another website mentions this to their content.
Not all links are created equal when it comes to backlinks. Many low-quality or spam backlinks will do more harm than good, while a few high-quality backlinks may rank you faster.
What alternatives do you have for increasing the number of backlinks to your website? It’s challenging to come up with an answer to this question. First, get as many backlinks to your website (and other online properties) as feasible.
Other website owners may wish to connect to your excellent material if you produce it. Guest blogging and providing value to other sites are wonderful ways to acquire free backlinks.
Recommended Reading: How to Create Backlinks for Free? 10 Shocking Methods that Works
If you know the fundamentals of search engine optimization, optimizing your website shouldn’t be difficult. However, it is not a simple task. I hope this SEO mini handbook helped you to get the overall idea.
Even though SEO is a complicated subject, you will be fine if you follow the guidelines previously provided. Regularly learning about SEO and networking with SEO experts may significantly impact your overall progress in search engine optimization.
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