What to Post on Instagram Story for Business? (Expert Tips)

What to Post on Instagram Story for Business? (Expert Tips)

Arif Chowdhury
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Last Updated on May 7, 2023 by Arif Chowdhury

Instagram Stories have become an essential tool for businesses to connect with their audience and promote their brand. Using Instagram Stories can help businesses increase engagement, reach new audiences, and drive traffic to their website. Having an Instagram Stories strategy is crucial for businesses to maximize the potential of this feature.

One way to use Instagram Stories is by posting behind-the-scenes content. This gives your audience a glimpse into your business and helps them feel more connected to your brand. You can also use Instagram Stories to showcase new products or services, offer exclusive discounts or promotions, or share user-generated content.

Another great way to use Instagram Stories is by running ads. Instagram Stories ads allow businesses to target specific audiences and promote their products or services. These ads appear in between users’ stories, making them highly visible and effective at capturing users’ attention.

To make the most out of Instagram Stories, it’s important for businesses to track their performance using analytics. Instagram Stories analytics provide valuable insights into audience engagement and can help businesses optimize their content. By analyzing metrics such as views, taps forward/backward, and exits, businesses can gain a better understanding of what type of content resonates with their audience.

In addition to tracking performance through analytics, businesses can also use Instagram Stories highlights to showcase their best content and make it easily accessible to their audience. Highlights are collections of past stories that remain on a user’s profile even after the 24-hour period has ended.

There are endless possibilities! Some popular story ideas include showcasing customer testimonials or reviews, sharing industry news or trends, hosting Q&A sessions with followers, or offering sneak peeks into upcoming projects or events.

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What Should You Post on Instagram Story for Business?

1. Behind-the-Scenes Content.

One of the most effective ways to engage with your audience on Instagram stories is by sharing behind-the-scenes content. This type of content gives your followers a glimpse into what goes on behind the scenes in your business and can help build trust and authenticity.

When creating behind-the-scenes content, consider showcasing your team at work, giving a tour of your office or workspace, or showing how your products are made. You can also share sneak peeks of upcoming projects or events.

By sharing this type of content on Instagram stories, you can give your followers an inside look at what makes your business unique and interesting. It’s also a great way to humanize your brand and connect with customers on a more personal level.

2. Product or Service Teasers.

Another effective way to use Instagram stories for business is by teasing new products or services. This type of content can help generate excitement and anticipation among your followers and encourage them to take action.

When creating product or service teasers, consider highlighting key features or benefits, sharing customer reviews or testimonials, or offering exclusive discounts for early adopters. You can also use Instagram’s swipe-up feature to direct users to landing pages where they can learn more about the product or service.

By using Instagram stories to tease new products or services, you can create buzz around your brand and drive traffic to your website. It’s also a great way to test out new ideas before launching them publicly.

3. User-Generated Content.

One of the most powerful ways to use Instagram stories for business is by featuring user-generated content (UGC). This type of content is created by customers who have used and enjoyed your products or services and can be incredibly effective in building social proof and credibility.

When featuring UGC on Instagram stories, consider reposting customer photos that showcase how they’re using your products in their daily lives. You can also ask customers to submit their own photos using a branded hashtag and feature the best submissions on your Instagram stories.

By featuring UGC on Instagram stories, you can show potential customers how others are using and enjoying your products or services. It’s also a great way to build a sense of community around your brand and encourage user engagement.

4. Polls and Quizzes.

Another effective way to use Instagram stories for business is by creating polls and quizzes. This type of content can help you gather valuable feedback from your audience while also encouraging engagement and interaction.

When creating polls or quizzes on Instagram stories, consider asking questions that are relevant to your business or industry. You can also include fun trivia questions or personality quizzes that allow users to learn more about themselves.

By using polls and quizzes on Instagram stories, you can gain insights into what your audience likes and dislikes, as well as what they’re interested in learning more about. It’s also a great way to keep users engaged with your brand over time.

5. Limited-Time Offers or Promotions.

Finally, one of the most effective ways to use Instagram stories for business is by offering limited-time promotions or discounts. This type of content can create a sense of urgency among your followers, encouraging them to take action before it’s too late.

When creating limited-time offers or promotions on Instagram stories, consider offering exclusive discounts for followers who act quickly. You can also use countdown timers or other visual cues to create a sense of urgency.

By using limited-time offers or promotions on Instagram stories, you can drive traffic to your website and increase sales over time. It’s also a great way to reward loyal customers and build buzz around new products or services.

Recommended Reading: 11 Instagram Tips and Tricks for Business Growth (Practical Guide)

Why Instagram Stories is a Powerful Tool for Business?

1. Build Trust with Your Audience.

Instagram Stories are a powerful tool for businesses to build trust with their audience. By sharing behind-the-scenes glimpses of your business, you can give your followers a sense of authenticity and transparency. This is especially important in today’s market, where consumers are increasingly looking for brands they can trust.

One way to use Instagram Stories to build trust is by showcasing the people behind your brand. Share photos and videos of your team members at work or at company events. This will help humanize your brand and show that there are real people working hard to provide the best products or services possible.

Another way to use Instagram Stories to build trust is by sharing user-generated content (UGC). When customers share photos or videos featuring your products, repost them on your Story and give them credit. This shows that you value and appreciate your customers, which can go a long way in building loyalty.

2. Showcase Your Products or Services.

In addition to building trust, Instagram Stories allow businesses to showcase their products or services in a more casual and relatable way. Unlike regular posts, which tend to be more polished and curated, Stories offer an opportunity for businesses to show off their personality.

One effective way to showcase products on Instagram Stories is by using product stickers. These stickers allow users to tap through and learn more about the product without leaving the app. You can also add links within your Story that direct users straight to the product page on your website.

Another effective way to showcase products on Instagram Stories is by using influencer marketing. Partnering with influencers who align with your brand values can help increase visibility and drive sales. For example, if you sell fitness apparel, partnering with a fitness influencer who has a large following can help get your products in front of potential customers.

3. Engage with Your Audience.

Instagram Stories offer several features that allow businesses to engage with their audience in real time. Polls and Q&A stickers are two examples of features that businesses can use to get valuable feedback from their audience.

Polls are a great way to get quick feedback on a specific topic. For example, if you’re launching a new product line, you could create a poll asking your followers which color they prefer. This not only helps you make data-driven decisions but also makes your audience feel valued and heard.

Q&A stickers allow businesses to answer questions from their audience in real time. This is an opportunity to showcase your expertise and provide value to your followers. You can also use this feature to address any concerns or issues that your customers may have.

4. Higher Engagement Rate.

Perhaps one of the most compelling reasons why Instagram Stories are a powerful tool for businesses is because they have a higher engagement rate compared to regular posts. According to Hootsuite, Instagram Stories have an engagement rate of 6-7%, while regular posts have an engagement rate of 1-2%.

This means that by using Instagram Stories, businesses can increase their reach and connect with more potential customers. Since Stories disappear after 24 hours, there’s a sense of urgency that encourages users to engage with them before they’re gone.

Use Engagement-Boosting Features.

1. Poll Stickers: Generate Excitement and Boost Engagement.

Poll stickers are a fantastic way to generate excitement and boost engagement on Instagram. They allow you to ask your audience a question, and they can choose between two different answers. Poll stickers are perfect for getting quick feedback from your followers or for creating a fun game that encourages interaction.

To use poll stickers, simply take a photo or video, tap the sticker icon, and select the poll sticker. Then write your question and provide two possible answers. You can customize the colors of the answers to match your brand’s color scheme.

One great example of how businesses have used poll stickers is by asking their followers which product they prefer. This not only generates engagement but also provides valuable insights into what products are popular among their target audience.

2. Question Stickers: Prompt Your Audience to Answer.

Question stickers are another excellent tool for increasing engagement on Instagram. They allow you to ask open-ended questions that prompt your audience to answer in their own words. This type of sticker is perfect for starting conversations with your followers or gathering feedback about your brand.

To use question stickers, follow the same steps as with poll stickers – take a photo or video, tap the sticker icon, and select the question sticker. Then write your question and wait for responses to come in.

Businesses can use question stickers in many ways, such as asking their followers what type of content they want to see more of or what new products they would like to create. By using this feature regularly, businesses can gain valuable insights into their audience’s preferences and needs.

3. Emoji Slider Stickers: Highlight Your Brand’s Personality.

Emoji slider stickers are one of Instagram’s newest features that allow you to add an emoji slider scale to your story. This feature lets you ask questions where people can rate something on a sliding scale using emojis instead of numbers.

Emoji slider stickers are perfect for highlighting your brand’s personality while generating engagement at the same time. They allow you to ask fun questions that your followers will enjoy answering, such as “How excited are you for our new product?” or “How much do you love our brand?”

To use emoji slider stickers, take a photo or video, tap the sticker icon, and select the emoji slider sticker. Then write your question and choose an emoji to represent your scale.

4. Quiz Stickers: Boost Engagement with Tap and Answer.

Quiz stickers are another great way to increase engagement on Instagram. They allow you to create multiple-choice quizzes that your followers can tap and answer. This type of sticker is perfect for testing your audience’s knowledge about your brand or industry.

To use quiz stickers, take a photo or video, tap the sticker icon, and select the quiz sticker. Then write your question and provide up to four possible answers. You can also customize the color of each answer to match your brand’s color scheme.

Businesses can use quiz stickers in many ways, such as asking their follower’s trivia questions about their products or industry-related topics. By using this feature regularly, businesses can keep their audience engaged while providing valuable information at the same time.

5. Going Live on Instagram: Give Your Audience a Peek Behind the Scenes.

Going live on Instagram is one of the best ways to generate excitement and boost engagement with your audience. It allows you to connect with them in real time while giving them a behind-the-scenes look at what goes on in your business.

To go live on Instagram, simply swipe right from anywhere in the feed or tap “Your Story” profile picture in the top left corner of the screen > scroll down until you see the “Live” option > click it > start broadcasting!

Businesses can use live videos in many ways, such as announcing new products, hosting Q&A sessions with their followers, or showcasing how their products are made. By going live regularly, businesses can build stronger relationships with their followers while generating excitement around their brand.

Recommended Reading: 11 Content Creation Hacks that Convert Visitors to Paid Customers

Use Sales-Driving Features.

Drive Sales with Instagram’s Link Stickers and Product Stickers.

Instagram Stories is a powerful tool for businesses to build relationships with their customers, increase brand awareness, and drive sales. With over 500 million daily active users, Instagram Stories has become an essential part of any social media marketing strategy. There are several features available on Instagram Stories that can help businesses drive sales, including links, product stickers, and ads.

1. Link Sticker: A Powerful Sales-Driving Feature.

One of the most effective ways to drive traffic and sales from Instagram Stories is by using the link sticker. This feature allows businesses to add a clickable link to their story, which can direct followers to their website or specific product pages. By including a link in your story, you provide a direct path for customers to purchase products or learn more about your brand.

To use the link sticker feature on Instagram Stories:

  1. Create your story as usual.
  2. Tap on the chain icon at the top of the screen.
  3. Add your URL.
  4. Click “Done.”

It’s that simple! However, keep in mind that not all accounts have access to this feature yet – you need to have at least 10k followers or be verified.

2. Product Stickers: Make Your Products Easily Shoppable.

Another sales-driving feature available on Instagram Stories is product stickers. These stickers allow businesses to showcase their products and make them easily shoppable for their followers. When someone taps on a product sticker in a story, they can see more details about the product and even make a purchase without leaving the app.

To use product stickers:

  1. Create your story as usual.
  2. Tap on the sticker icon at the top of the screen.
  3. Choose the product you want to feature from your catalog.
  4. Select “Product.”
  5. Customize your sticker design (optional).

By using these sales-driving features together (link stickers and product stickers), you can increase your chances of making more sales and driving traffic to your website.

3. Ads: Promote Your New Products and Drive Sales.

Running ads on Instagram Stories is an effective way to promote new products and drive sales. With Instagram’s powerful targeting options, businesses can reach specific audiences based on their interests, behaviors, demographics, and more. By tracking your results with Instagram’s built-in analytics tools, you can optimize your ad campaigns for maximum ROI.

To create an ad on Instagram Stories:

  1. Go to Ads Manager.
  2. Select “Instagram” as the placement.
  3. Choose “Stories” as the format.
  4. Set up your targeting options.
  5. Launch your campaign.
  6. Choose “Create.”
  7. Create your ad (image or video).

By using these sales-driving features together (link stickers and product stickers) with ads, you can increase brand awareness, drive traffic to your website, and ultimately boost sales.

4. Engaging Content: The Key to Maximizing Sales-Driving Potential.

To maximize the sales-driving potential of Instagram Stories for business, it’s essential to focus on creating engaging content that showcases your products in a creative way while offering valuable tips and advice related to them.

For example:

  • Share behind-the-scenes footage of how you make or design your products.
  • Offer exclusive discounts or promotions for followers who engage with your stories.
  • Use user-generated content (UGC) by reposting photos or videos from customers who use or love your products.
  • Share tutorials or how-to guides related to the use of your products.
  • Use polls, quizzes, or question stickers to encourage interaction with followers.

By creating engaging content that resonates with your audience while showcasing what you have to offer through links and product stickers, you can build relationships with customers that lead to increased loyalty and sales over time.

Creative Growth Hacks for Instagram Stories: Branded Assets and AR Filters.

In today’s digital age, social media has become an integral part of any brand’s marketing strategy. With over one billion active users, Instagram is one of the most popular social media platforms for businesses to showcase their products and services. One way to increase brand awareness on Instagram Stories is by using branded assets.

Branded assets are visual elements such as logos, fonts, and colors that are unique to your brand. By incorporating these elements into your Instagram Stories, you can create a consistent look and feel that helps your audience recognize your brand instantly. This can help increase brand awareness and make your Stories more memorable.

For example, clothing retailer ASOS uses branded assets in their Instagram Stories to promote their products. They use their signature font and colors in their text overlays, making it easy for viewers to identify their content as ASOS-related. This consistency helps build trust with their audience and encourages them to engage with the brand.

Creative Use of Filters Can Make Your Stories Stand Out and Attract More Views.

Instagram filters have come a long way since the platform’s inception in 2010. Today, there are countless filters available that can add a creative touch to your Instagram Stories. Using filters creatively can make your stories stand out from the crowd and attract more views.

One way to use filters creatively is by creating custom filters for your brand. For example, the beauty brand Sephora created an AR filter that allows users to try on different shades of lipstick virtually. This interactive experience not only promotes Sephora’s products but also provides value to its audience.

Another way to use filters creatively is by experimenting with different types of filters based on the content you’re posting. For example, if you’re posting about a beach vacation, using a warm-toned filter can enhance the overall mood of the story.

Hacks Like Using Polls or Countdowns Can Build Anticipation and Engagement.

Instagram Stories offer a variety of interactive features that can help build anticipation and engagement with your audience. One popular feature is polls, which allow you to ask your audience a question and provide two options for them to choose from.

Using polls creatively can help build anticipation for an upcoming product launch or event. For example, if you’re launching a new product, you could use a poll to ask your audience which color they prefer. This not only builds excitement but also provides valuable feedback for your brand.

Another way to build anticipation is by using countdowns. Countdowns allow you to set a timer for an upcoming event or product launch. This creates a sense of urgency and encourages your audience to stay tuned for the big reveal.

Branded AR Filters Can Be a Fun and Interactive Way to Promote Your Brand.

Augmented reality (AR) filters have become increasingly popular on Instagram in recent years. These filters use technology to overlay virtual objects onto real-world images or videos, creating an interactive experience for users.

Creating branded AR filters can be a fun and interactive way to promote your brand on Instagram Stories. For example, the fast-food chain KFC created an AR filter that allows users to wear their iconic bucket hats virtually. This filter not only promotes the brand but also provides entertainment value for its audience.

Using User-Generated Content in Your Stories Can Also Boost Brand Awareness.

User-generated content (UGC) refers to any content created by users rather than brands themselves. Incorporating UGC into your Instagram Stories can help boost brand awareness and create a sense of community around your brand.

For example, clothing retailer H&M often reposts photos of customers wearing their products in their Instagram Stories. This not only showcases their products but also provides social proof that others are enjoying them as well.

Experimenting with Different Types of Content Can Keep Your Stories Fresh and Engaging.

Finally, it’s important to experiment with different types of content in your Instagram Stories to keep them fresh and engaging. This can include behind-the-scenes footage, product teasers, or even user-generated content.

For example, beauty brand Glossier often posts behind-the-scenes footage of their product development process in their Instagram Stories. This not only provides a unique look into the brand but also showcases their attention to detail and commitment to quality.

Designing On-Brand Instagram Stories.

1. Utilize Story Templates for On-Brand Instagram Stories.

Creating on-brand Instagram Stories is crucial for businesses to establish their brand identity and engage with their audience. One of the easiest ways to achieve this is by utilizing story templates. Instagram provides a variety of pre-made templates that can be customized to fit your brand’s color scheme, font, and style.

To access these templates, simply swipe right from your Instagram feed to open the camera, then select “Create” at the bottom of the screen. From there, you can choose from a variety of templates such as “Collage,” “Quiz,” or “Poll.” Once you’ve selected a template, you can customize it by adding text, stickers, or even your own graphics.

2. Design Your Own Graphics Using Design App Templates or Built-In Tools.

For a more personalized touch, design your own graphics using design app templates or built-in tools. Canva is an excellent tool for creating graphics that are on-brand and visually appealing. With Canvas’s pre-made templates and drag-and-drop interface, designing graphics has never been easier.

Instagram also provides built-in tools such as text styles and filters that can be used to create on-brand Stories. For example, if your brand uses a specific font in its logo or marketing materials, use that same font in your Stories to maintain consistency.

3. Use Slider Feature for Interactive Elements.

The slider feature is another tool that can be used to add interactive elements to your Stories in a fun way. This feature allows users to slide a bar back and forth to indicate their response to a question or prompt.

For example, if you’re a clothing brand showcasing new products in your Story, use the slider feature to ask viewers which product they like best. This not only engages viewers but also provides valuable feedback for future product development.

4. Plan Out Your Stories with a Theme or Idea in Mind.

When creating on-brand Instagram Stories, it’s important to plan out your content with a theme or idea in mind. This is especially important for clothing or fashion brands that want to showcase their products in a cohesive and visually appealing way.

For example, if you’re a swimwear brand, plan out your Stories around a beach or pool theme. Use colors and graphics that evoke the feeling of being at the beach or pool, and feature your products in a way that makes sense within that theme.

Recommended Reading: 8 Best Business Intelligence Tools for Data Analysis (Reviewed)

Getting More Views on Instagram Stories.

1. Consistency: The Key to Getting More Views on Instagram Stories.

Posting consistently is one of the most important things you can do to increase your views and followers on Instagram. When you post regularly, your followers will come to expect and look forward to your content. This means that they are more likely to watch your stories when they see them pop up in their feed.

To ensure that you are posting consistently, it’s a good idea to create a content calendar. This will help you plan out what you want to post and when. You can also use tools like Later or Hootsuite to schedule your posts in advance, which can save you time and make it easier for you to stick with a consistent posting schedule.

2. Hashtags: A Simple Way to Increase Your Reach.

Using relevant hashtags is another great way to get more views on your Instagram Stories. Hashtags allow people who aren’t following you yet but are interested in the same topics as you to find your content. If someone clicks on a hashtag that you have used, they will be taken to a page with all of the other posts that have used the same hashtag.

When using hashtags, it’s important not just to throw any random ones into your post but instead use ones that are relevant and specific. For example, if you’re posting about healthy food recipes, don’t just use #food or #healthy – try using something more specific like #cleaneating or #plantbasedrecipes instead.

3. Location Tags: Attract Local Viewers and Potential Customers.

Tagging your location or place in your Instagram Stories is another simple way to attract local viewers and potential customers. When people search for locations on Instagram, they’ll be able to see all of the recent posts from that location – including yours!

This is particularly useful if you have a physical business location such as a restaurant or store. By tagging your location in your stories, people who are nearby may be encouraged to come and check out your business in person. It’s also a good idea to tag any events or conferences that you attend, as this can help you connect with other people who are interested in the same topics as you.

4. Creating Visually Appealing Scenes and Content.

Finally, creating visually appealing scenes and content is key to increasing views and engagement on your Instagram Stories. This means taking the time to think about the composition of your photos or videos, using filters or editing tools to enhance them, and adding text overlays or stickers to make them more interesting.

One way to create visually appealing scenes is by using different camera angles or perspectives. For example, instead of just taking a photo straight on, try taking it from above or below for a unique shot. You can also experiment with different lighting conditions – natural light is usually best, but sometimes artificial light can create interesting effects too.

Sharing Content to Boost User Engagements.

1. User-Generated Content: Authenticity and Trustworthiness.

One of the most effective ways to create content that resonates with your audience is by leveraging user-generated content. User-generated content (UGC) refers to any type of content created by your customers or followers, such as photos, videos, reviews, or testimonials. UGC helps you build authenticity and trustworthiness with your audience because it comes from real people who have experienced your brand firsthand.

To incorporate UGC into your content strategy, start by encouraging your followers to share their experiences with your brand on social media using a branded hashtag. You can then curate the best UGC and share it on your own social media channels or website. For instance, you could create an Instagram story highlight featuring customer photos or videos using your product or service.

2. Sharing Behind-the-Scenes Content: Creating a Connection.

Behind-the-scenes (BTS) content is another great way to connect with your target audience and showcase the personality of your brand. BTS content can include anything from sneak peeks of new products to a day in the life of one of your team members.

To create BTS content that resonates with viewers, focus on showcasing the human side of your brand. For example, you could share a video tour of your office space or introduce viewers to some of the key players on your team. By doing so, you’ll help humanize your brand and make it more relatable for viewers.

3. Sharing Positive Reviews and Testimonials: Building Credibility.

Positive reviews and testimonials are powerful tools for building credibility with potential customers. According to recent studies, 91% of consumers read online reviews before making a purchase decision.

To leverage positive reviews in your Instagram stories, start by creating graphics featuring quotes from satisfied customers. You can also use Instagram’s “swipe up” feature to link directly to review sites like Yelp or Google My Business, where potential customers can read more reviews.

4. Repurposing Blog Posts and Articles: Creating More Content.

Finally, repurposing your blog posts or articles into Instagram story content is a great way to create more content and drive traffic to your website. To do so, start by identifying key takeaways from your existing content that can be turned into bite-sized pieces of information for Instagram stories.

For example, if you’ve written a blog post about the benefits of using social media for business, you could create an Instagram story series featuring one key takeaway from the post per slide. By doing so, you’ll provide value to your audience while also driving traffic back to your website.

Utilize Special Occasions.

1. Create Custom Birthday Hashtags to Make the Day Extra Special.

Birthdays are special occasions that people love to celebrate with their loved ones. It is a day when they feel extra special and loved. One way to make the day even more memorable is by creating custom birthday hashtags. These hashtags can be used on Instagram, Twitter, or any other social media platform to share pictures and videos of the celebration.

Creating a custom hashtag is easy. All you need to do is come up with a unique phrase or word that represents the person’s name or personality and add the word “birthday” at the end. For example, if your friend’s name is Sarah, you can create a hashtag like #SarahsBirthdayBash or #HappyBirthdaySarah.

Using these hashtags will not only make your friend feel special but also allow others to join in on the celebration by using them as well. It’s an excellent way to spread love and happiness on someone’s special day.

2. The Countdown Sticker: Build Excitement for the Event.

Another fun way to celebrate birthdays on Instagram is by using the countdown sticker. This feature allows you to create a countdown for any event, including birthdays.

Adding a countdown sticker to your story builds excitement for the big day and lets everyone know how many days are left until it arrives. You can customize it with different colors, fonts, and emojis to make it more personalized.

3. Happy Birthday Music and Digital Cards Are Fun Options To Celebrate The Moment.

What better way to celebrate someone’s birthday than with music? Instagram has an extensive library of songs that you can use in your stories. Adding happy birthday music to your story will undoubtedly bring joy and happiness to your friend’s day.

Digital cards are another great option for celebrating birthdays on Instagram. There are plenty of apps available that offer customizable digital cards that you can send via email or social media platforms like Instagram.

4. Schedule Countdowns Throughout the Week or Year to Show Love and Appreciation.

Countdowns don’t have to be limited to just birthdays. You can schedule countdowns throughout the week or year to show love and appreciation for your friends and family.

For example, you can create a countdown for your friend’s wedding day or the day they graduate from college. It’s an excellent way to show that you care about their milestones and want to celebrate them.

There Are Many Ways to Incorporate Special Occasions into Your Instagram Story.

Birthdays are not the only special occasions that you can celebrate on Instagram. There are plenty of other events like anniversaries, weddings, graduations, and holidays that you can incorporate into your stories.

You can use hashtags, countdown stickers, music, and digital cards to make these moments even more special. The possibilities are endless!

Use A Code or Hire a Professional to Make the Most of Your Time and Options.

If you’re not sure how to create custom hashtags or use the countdown sticker feature on Instagram, don’t worry! There are plenty of resources available online that can help you out.

You can find tutorials on YouTube or articles on Google that explain how to use these features step-by-step. Alternatively, if you don’t have time or prefer someone else to do it for you, consider hiring a professional social media manager who specializes in creating engaging content for businesses and individuals alike.


Instagram Stories are a powerful tool for businesses to achieve their goals. With the right approach, you can use this feature to increase engagement, drive sales, and build your brand. By using features like poll stickers, question stickers, going live on Instagram, links, and product stickers, you can boost engagement and drive sales.

To keep your audience engaged and entertained, try using creative growth hacks such as branded assets and AR filters. Designing on-brand Instagram stories is also important in order to stand out from the crowd. Use GIFs, design app templates, or built-in tools to create visually appealing content that resonates with your audience.

Getting more views on Instagram stories requires consistency in posting quality content along with the use of hashtags and location tags. Sharing user-generated content, behind-the-scenes footage, or positive reviews is another way to keep your followers engaged while promoting your business.

Finally, don’t forget special occasions! Custom birthday hashtags, happy birthday music countdowns, or digital cards are great ways to celebrate milestones with your followers.

By following these tips and tailoring them to suit your business goals, you can create effective Instagram Stories that will help grow your business. So start experimenting today – there’s no better time than now!