Last Updated on November 30, 2022 by Arif Chowdhury
There is a debate among newcomer business owners who want to establish their business online: which one is better? Is it better to have a Facebook page or a website?
The objective of social platforms was to link individuals with their peers, coworkers, and family. However, for several years, a lot has evolved. Organizations have risen to prominence in today’s social media landscape. It is particularly true in the case of Facebook.
It has billions of monthly engaged visitors; thus, no company is foolish enough to ignore Facebook. However, the success of this social networking site has sparked several discussions. Considering the momentum that Facebook pages may produce, one is whether a business website is still necessary for companies.
Yes, you do require a website to speak the truth.
I’ll discuss six factors why a small business to a large brand requires a website just as much as, if not more than, a Facebook page. You’ll also wish to read to the conclusion, where you’ll find a solution that allows you to construct a professional corporate website without knowing how to code.
Why is a website better than a Facebook page?
Is it still worth having a website? Well, the answer is – do you want to live in other people’s houses or own home yourself? If the answer is yes, then you already got my point.
Why is a website better than Facebook? There are many reasons, but let me clarify this for you. Remember, winning a website is yours forever; however, it is not yours if you win a social media page like Facebook or Twitter. You may be the page owner, but the domain and all rights go to that social media owner.
Thus, if you want a long-term business, focus on the website more than the social media page.
Reason #1: Having a business website grants you more flexibility.
Using a third-party platform like Facebook has a lot of advantages. That is, without question, the case. But there is inevitably a cost; perhaps the most identical problem is you won’t have any control.
They control how clients view and enhance the brand image, regardless of how much time you spend personalizing your official Facebook page.
You have complete control over the appearance of your page. But, in the end, whatever marketing style you choose, the Facebook platform will always rule and control the layout.
Thus you are not allowed to expose your brand story the way you wish on Facebook.
Quick Note: Your website is tremendously helpful when using content marketing, lead generation, email marketing, etc. Also, It can guarantee your company’s online presence authenticity through a website.
Recommended Reading: 7 Easy Steps How to Build a WordPress Website from Scratch
Reason #2: The website symbolizes the brand and image.
Even small companies create a website for a reason: they want the legitimacy of having one.
To make people realize they’re a real business, anyone can establish a Facebook profile, fill it with phony information, and even purchase thousands of recommendations, page likes, comments, or reviews.
If you’re debating whether or not to enter your credit/debit card information, you’ll probably search for a business name first.
And if all you can discover is their Facebook page, you won’t trust them, which is an established truth.
On the other hand, a professional website showcasing the company’s branding while offering extensive data on the company’s website would provide an immediate credibility bump.
Quick Note: Having a website means owning a home for your business, while having a social media page means having a stall at a business fair.
Reason #3: Want free traffic from search engines?
Google was responsible for about 70.6% of all internet searches in the USA in 2021. Do you know what users made the proportion of Facebook searches? 1.05% was the figure.
The fact is, 1% is impressive, especially since Facebook is primarily a social platform rather than a search engine.
Do you wish to disregard that Google and other search engines account for over 90% of all searches? Is it possible to grow your organization without the help of these search engines?
Building your webpage enables you to aim and rank for relevant search phrases for your brand. You can raise brand awareness, create leads, and improve sales by focusing on marketing. Take note; a Facebook page won’t be able to get you that search traffic.
Reason #4: Do not need to abide by third-party rules.
You must stay within the terms & conditions for a third-party platform whether you want it or not if you choose to establish your company page on one.
What’s frustrating is that Facebook constantly updates its terms and conditions, which means its algorithm will decide which of your content appears on search or user newsfeed, and this algorithm usually changes frequently.
When you create your social media page, your policies might alter anytime.
What will happen if the terms and conditions no longer suit your company model? Your only two alternatives are to accept the conditions or cancel your page.
And, of course, you know what— whether you opt to stay on Facebook or cancel your account, the company will still rake in billions of dollars.
It puts you in command of the rules while you run your website. You no longer have to be accountable for shifting third-party policies. In other words, you no longer have to worry about the rules and regulations and can concentrate on providing the most excellent client experience.
Recommended Reading: How Can Social Media Help a Business Grow? (Practical Guide)
Reason #5: You set rules and play your game.
On Facebook, there are a lot of rivalries. To begin, you must compete with other companies for customer awareness. Then, as more businesses establish Facebook pages, the rivalry heats up, pushing firms to spend money on advertising.
Spending on advertisements may be adequate to get a customer’s complete attention. But, unfortunately, it isn’t the case.
The reality is – a social media platform adds another layer of competitiveness. People use the service mainly to keep in touch with friends and relatives.
So, even if your ad appears on a user’s screen, they’ll swipe it away to see their friend’s newest post or story. And there is a little thing left for you to do in this case.
And that’s not all; you must deal with Facebook’s algorithms. It’s been a while since organic exposure on the Facebook network has decreased.
One of the justifications for this is to persuade corporations to enroll in social networks’ paid model. It may be fine for more giant corporations.
They have the money and influence to pay for advertising all year round. However, displaying advertisements 24 hours a day is not an option for small company owners with limited resources.
So, how does having a business website vary from owning a personal one? To begin, understand that promoting your business site to rank is a difficult task.
It requires a robust SEO approach as well as a lot of time. However, as your site begins to rank and traffic flows, your visitors will pay greater attention to you.
Visitors will also find their way to your site as they are searching for what you provide. That implies they’re more inclined to pay attention to you. On the other hand, users on Facebook prefer to catch up on their friends’ Facebook updates rather than click on unwanted advertisements.
Eventually, you may capture those leads on your website. You’ll never have to spend on other sites to interact with subscribers once they’re on your subscription list.
Quick Note: Though building a powerful website requires lots of effort, it will eventually pay off.
Reason #6: Diversify your marketing approach.
Finally, you require a website since you cannot depend only on your Facebook social media page. Look ahead; every established brand uses a multichannel marketing strategy. Why? Since they wish to keep their internet presence strong.
Do you understand why a business website is vital in a multichannel promotional campaign? A business website is an ideal hub for all your marketing efforts.
Use paid advertising, YouTube video promotion, Facebook ads, and other social channels to increase visitors to your website. You should then showcase your goods and services on the website. And it will be the last destination for your leads to become paying clients.
Let me show you two pictures to illustrate my point: the Facebook page and the central business website.
Based on these pictures, where is it easiest to persuade a visitor who came through a sponsored ad to purchase your product?
The option to modify the website’s style, as well as the location, text, color, and CTA, would undoubtedly result in a higher return on ad expenditure than sending visitors to their Facebook business page.
Recommended Reading: 10 Best Marketing Strategies for Online Business (Beginner’s Guide)
The website vs. Facebook page needs to make more sense.
Can a Facebook page replace a website? Well, of course not. The Facebook page versus website debate no longer makes sense. However, not having both is a mistake.
You will always need a social media page to boost your brand exposure.
- There are billions of monthly engaging targeted visitors.
- Easy to set up an official social media page.
- Global reach means a great way to expand your business.
- People will be influenced by what their friends enjoy, evaluate, and interact with.
- If you wish to spend more money on ads, you have a lot of choices.
Don’t invest your time and money on a single platform to diversify your risk:
- You have little influence over how your content appears, performs, and interacts on Facebook.
- It is increasingly becoming a paid platform as algorithms reduce the reach of your postings.
- Given that anybody can purchase likes and reviews, there needs to be more trustworthiness.
- Your content’s potential to connect to organic results is limited.
- The capacity to gather leads and interact through various channels is limited.
You’ll need to enhance your expertise to draw paid visitors to your page. A site is a must for your company. It aids you in overcoming the problems above while also providing a slew of other advantages, such as access to comprehensive analytics data on how visitors engage with your website, who recommended them to you, and how often they spend on each page.
Conclusion.
A few years ago, it was possible to claim that a Page on Facebook was superior to a business site merely because it is simpler and less expensive to create one. However, the theory has lost its credibility.
Advanced website builders include drag-and-drop builder features, which have made the procedure much more accessible. Using these tools, you won’t have to write a single line of code. In addition, everything is so simple to use that almost anybody can create a decent site with effective landing pages.