- 8 Best Business Intelligence Tools for 2022 (Tested & Reviewed) - September 21, 2021
- What is E-A-T in SEO and How it Works? (Beginner’s Guide) - September 16, 2021
- 5 Proven Methods to Increase the ROI of Instagram Marketing for 2022 - September 13, 2021
There is a debate between newcomer business owners who want to establish their business online: which one is better, website vs. Facebook page.
The objective of social platforms was to link individuals with their peers, coworkers, and family. However, for several years, a lot has evolved. Organizations have risen to prominence in today’s social media landscape. This is particularly true in the case of Facebook.
It has billions of monthly engaged visitors; thus, no company is foolish enough to ignore Facebook. However, the success of this social networking site has sparked several discussions. Considering the momentum that Facebook pages may produce, one of them is if a business website is still necessary for companies.
Yes, you do require a website to speak the truth.
I’ll discuss six factors why your company requires a website just as much as, if not more than, a Facebook page. You’ll also wish to read to the conclusion, where you’ll find a solution that allows you to construct a professional corporate website without having to know how to code.
Why is a website better than a Facebook page?
There are so many reasons, but let me clear this out for you. Remember, if you won a website, that is yours forever; however, it is not yours if you won a social media page like Facebook or Twitter. Maybe you are the page owner, but the domain and all rights go to that social media owner.
Thus, if you want a long-term business, focus on the website more than the social media page.
Reason #1: Having a business website grants you more flexibility
Using a third-party platform like Facebook has a lot of advantages. That is, without a question, the case. But there is inevitably a cost; perhaps the most identical problem is you won’t have any control.
They control how clients view and enhance the brand image, regardless of how much time you spend personalizing your official Facebook page.
You have complete control over the appearance of your page. But, in the end, whatever marketing styles you choose, the Facebook platform will always rule and control the layout.
Thus you are not allowed to expose your brand story the way you wish on Facebook.
Recommended Reading: 7 Easy Steps How to Build a WordPress Website from Scratch
Reason #2: Website is the symbol of brand and image
Even small companies go to the bother of creating a website for a reason: they want the legitimacy of having one.
To make people realize they’re a real business, anyone can establish a Facebook profile, fill it with phony information, and even purchase thousands of recommendations, page likes, comments, or reviews.
If you’re debating whether or not to enter your credit/debit card information in, you’ll probably search up a business name first.
And if all you can discover is their Facebook page, you probably won’t trust them, and it is an established truth.
On the other hand, a professional website that showcases the company’s branding while also offering extensive data on the company’s website would provide an immediate credibility bump.
Quick Note: Having a website means owning a home for your business, while having a social media page means having a stall in a business fair.
Reason #3: Want free traffic from search engines?
In the USA, Google was responsible for about 70.6% of all internet searches in 2021. Do you have any idea what users made the proportion of Facebook searches? 1.05% was the figure.
The fact is, 1% is impressive, especially since Facebook is primarily a social platform rather than a search engine.
So now the question is, do you wish to disregard that Google and other search engines account for over 90% of all searches? Is it possible to grow your organization without the help of these search engines?
Building your webpage enables you to aim and attempt to rank for relevant search phrases to your brand. You can raise brand awareness, create leads, and improve sales by focusing on marketing. Take note; a Facebook page won’t be able to get you that search traffic.
Reason #4: Do not need to abide by third-party rules
You must stay within the terms & conditions for a third-party platform whether you want it or not if you choose to establish your company page on one.
What’s frustrating is that Facebook constantly updates its terms and conditions, which means their algorithm will decide which of your content appears on search or user newsfeed, and this algorithm usually changes frequently.
So when you put up your social media page, your policies might alter at any time.
If the terms and conditions no longer suit your company model, what will happen? Your only two alternatives are to accept the conditions or cancel your page.
And of course, you know what— whether you opt to stay on Facebook or cancel your account, the company will still rake in billions of dollars.
It puts you in command of the rules while you run your website. You no longer have to be accountable for shifting third-party policies. In other words, you no longer have to worry about the rules and regulations and can concentrate on providing the most excellent client experience.
Recommended Reading: How Can Social Media Help a Business Grow? (Practical Guide)
Reason #5: You set your own rules and play your own game
On Facebook, there are a lot of rivalries. To begin, you must compete with other companies for customers’ awareness. As more businesses establish Facebook pages, the rivalry heats up, pushing firms to spend money on advertising.
You may believe that spending on an advertisement is adequate to get a customer’s complete attention. But, unfortunately, it isn’t the case.
The reality is – a social media platform adds another layer of competitiveness. People use the service mainly to keep in touch with friends and relatives.
So, even if your ad appears on a user’s screen, there’s a chance they’ll swipe it away to see their friend’s newest post or story. And there is a little thing left for you to do in this case.
And that’s not all; you have to deal with Facebook’s algorithms. It’s been a while since organic exposure on the Facebook network has decreased.
One of the justifications for this is to persuade corporations to enroll in social networks’ paid model. This may not be an issue for more giant corporations.
They have the money and influence to pay for advertising all year round. However, displaying advertisements 24 hours a day is not an option for small company owners with limited resources.
So, how does having a business website vary from owning a personal one? To begin, understand that promoting your business site to rank is a difficult task.
It requires a robust SEO approach as well as a lot of time. However, as your site begins to rank and traffic begins to flow, your visitors will pay greater attention to you.
Visitors will also find their way to your site as they are searching for what you provide. That implies they’re more inclined to pay attention to you. On the other hand, users on Facebook prefer to catch up on their friends’ Facebook updates rather than click on unwanted advertisements.
Eventually, you may capture those leads on your website. You’ll never have to spend on other sites to interact with subscribers once they’re on your subscription list.
Quick Note: Though building a powerful website needs lots of effort from your side however, it will eventually pay off.
Reason #6: Diversify your marketing approach
Finally, you require a website since you cannot depend only on your Facebook social media page. Take a look ahead; every established brand is using a multichannel marketing strategy. Why? Since they wish to keep their internet presence strong.
Do you understand why a business website is so vital in a multichannel promotional campaign? A business website serves as the ideal hub for all of your marketing efforts.
Use paid advertising, YouTube video promotion, Facebook ads, and other social channels to increase visitors to your website. You should then showcase your goods and services on the website. And it will be the last destination for your leads to become paying clients.
Here let me show you two pictures to illustrate my point: the Facebook page and main business website.
Based on these pictures, where do you believe it would be easiest to persuade a visitor who came through a sponsored ad to purchase your product?
Having the option to modify the style of the website, as well as the location, text, color, and CTA, would undoubtedly result in a higher return on ad expenditure than sending visitors to their Facebook business page?
Recommended Reading: 10 Best Marketing Strategies for Online Business in 2021
Website vs. Facebook page doesn’t make sense.
The Facebook page versus website debate no longer makes sense. However, not having both is a mistake.
You will always need a social media page to boost your brand exposure
- There are billions of monthly engaging targeted visitors
- Easy to set up an official social media page
- Global reach means a great way to expand your business
- People will be influenced by what their friends enjoy, evaluate, and interact with.
- If you wish to spend more money on ads, you have a lot of choices
Don’t invest your time and money on a single platform to diversify your risk:
- You have little influence over how your content appears, performs, and interacts on Facebook
- It is increasingly becoming a paid platform as algorithms reduce the reach of your postings.
- Given that anybody can purchase likes and reviews, there isn’t enough trustworthiness.
- Your content’s potential to connect to organic results is limited.
- The capacity to gather leads and interact through various channels is limited.
You’ll need to enhance your expertise if you wish to draw paid visitors to your page. A site is a must for your company. It aids you in overcoming the problems above while also providing a slew of other advantages, such as access to comprehensive analytics data on how visitors engage with your website, who recommended them to you, and how often they spend on each page.
A few years ago, it was possible to claim that a Page on Facebook was superior to a business site merely because it is simpler and less expensive to create one. However, the theory has lost its credibility.
Advanced website builders include drag and drop builder features, which have made the procedure much more accessible. You won’t have to write a single line of code using these tools. Everything is so simple to use that almost anybody can create a decent site with effective landing pages.