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You may wonder how to write a perfect SEO title for your business blog?
First of all, what is a “title” on your blog post? It is the very first gate visitors are about to see before they enter your article. If the title is not attractive enough to your visitors, they will simply leave.
So basically, it doesn’t matter how amazing your article is? Or, how unique and in-depth your content is? If the title is not good enough, everything else will fail.
But, what about search engines like Google or Yahoo? These are not human in the first place. Do we also need to create attractive titles for them as well?
Well, you have to craft an attractive title to catch the eye of your visitors and have to create the title technically for SEO, thus search engines will give you more priority.
What is an SEO title?
Just like your ordinary newspaper headlines the main purpose is to attract readers.
Things haven’t changed a bit when our technology advanced to the digital era. We still leverage the power of headlines or titles to attract our visitors the same way our ancestors did in the past.
Now because of technological advancement, we no longer read the newspaper, instead we use our laptop or mobile device to search using Google to read news from the web.
Title or headlines haven’t changed a bit. It is exactly as before and its main purpose is to encourage readers to read further.
Take a look at the Facebook post example here. Whenever a user writes a website/article URL, the system automatically extracts the title and meta description along with the featured image from the original page.
So, no matter where we visit newspapers, magazines, search engines, social media, etc. titles or headlines always exist.
It is the entry point of content that describes the whole content in a few words.
Now, let’s take a look at how digital technology sees a title. It is coded under HTML format just like this.
<title>how to write a title tag for SEO</title>
How can an SEO title be beneficial for your site?
In simple terms, it will increase your click-through rate (CTR). Like I said before, maybe your content is a masterpiece yet, if its title is not descriptive and attractive enough no one will click to read it.
So, a great title can easily encourage readers to click, thus it increases CTR.
Let me give you an example. When I search in Google “how to increase sales”. I found these two useful results.
Both are useful yet, I clicked on the second result. Do you know why? Because of the title.
The first one says, 5 ways to increase sales and the second one says, 25 ways to increase sales. Maybe the first one is even better than the second one, however, most visitors will click on the second one because it seems more promising and likely to have more information than the first one.
So, as you can see with just a title you can win over your competitors. Of course, you have to provide equally valued content in your article body to maintain the overall performance.
Another benefit is – branding your titles. Take a look at the above example, in the end of this title they used their brand name “SEMrush”.
Therefore, most visitors will likely click on this link only because this content belongs to a well-known brand.
Besides, your main keyword must have to be present in your title. It’s a common search engine optimization practice.
Difference between a title tag and an H1-tag?
I know most of my visitors will say there is no difference in h1 and title tag, both are the same. I also thought this way a long time ago.
But, technically they are different.
The title tag will appear in SERP (Search engine result page), it will show whenever you publish an article link on social media and it will appear in your browser tab as well.
However, the h1 tag will only appear in your article headline.
Don’t believe me? Just take a look above. What do you see here? Both are the same?
Look again. The headline text is – “The Difference between title tags and h1 tags”
But in the browser, it only shows “Difference between…” there is no “The”.
Take a look at the search results page. Again, “The” is missing.
So, now you understand, the h1 tag is your article headlines which will not appear anywhere else, while your title tag will appear everywhere else.
I guess we are done discussing the basic idea of title tags. Now, let’s dig deeper to learn how to craft a perfect SEO title for our blog post.
7 steps to write a perfect SEO title for your blog post
Before we begin discussing this subject, I want to give you some advice about title tags.
Do you see three dots at the end of this title? This is called title tag truncation. It mainly happened because of limitations in pixels.
And that’s why it is always advisable to use 50-60 characters for your title tag, otherwise, your last characters may not appear in SERP.
Also, do not use all capital letters. It is best to use a sentence case or capital letter for the first character of each word.
So, let’s get practical.
Step #1: Make the title unique for every post your write
I know what you are thinking? You thought, this is not a big deal, and besides why do you even bother to write silly advice like this?
No, here you are wrong. This is not advice, but rather a practical real-life experience.
Do you know in my blogging career I have faced this problem not just once but several times?
In your early blogging career, it may not happen however, as soon as you are about to cross 70 blog posts you will start to face this problem.
You may be about to write a new article that you already covered before or at least 60-70% covered on that topic in your previous article.
For example, “How to write a blog post that will convert raw visitors to paid customers” is very similar to “How to convert your regular visitors with highly engaging content”.
Do you see now? It’s not about word-by-word similarity but also the topic has to be unique as well.
Recommended Reading: 11 Content Creation Hacks that Convert Visitors to Paid Customers
Step #2: Make it short and informative for your audience
My second piece of advice is – make it short and informative. As I already said, you have a limitation for your title length that is, 50-60 characters long, thus you have to come up with something descriptive as well as informative.
Both at the same time are important. An attractive but not informative title won’t do any good for you. Again, an informative yet not attractive will lose visitors’ attention.
So, how are you supposed to do it?
No worries, here is your solution.
Let’s say you want to write an article about “How to build web pages using WordPress?” So the question is – how to make it informative and attractive at the same time?
Add some number at the beginning like this:
“13 simple steps to build a web page using WordPress”. It’s descriptive as well as attractive.
Here are some sample attractive headlines for you to try out:
- Apply These  Secret Techniques to [Improve Online Sales]
- Believing These  Myths about [Online Business] Keeps You from Growing
- Don’t Waste Time!  Facts Until You Get Success in [Online Business]
- How  Things Will Change the Way You Approach [Online Business]
- [Online Business]:  Reasons Why They Don’t Work and What You Can Do About It?
These are just samples to give you some idea of how to combine both elements within your page title to make it work.
Step #3: Beware of caps-lock before you write a page title
Though this rule is not absolute yet you should be aware of it. The best practice is – don’t use capital letters for your title tags.
Why am I advising you not to use capital letters? Because I have never seen anyone using it before. Maybe some people do but it’s not a best practice and that’s why it’s rare to see.
So, my question is – why do you need to capitalize your title tag? To catch the eye of your visitors?
Well, in that case, I want you to capitalize the first character of each word. It’s a common SEO practice and nothing wrong here.
Step #4: Smartly inject your focused keyword in the title and headers
Up until now, you have learned how to use your title to get the most out of it from your visitors. But now I will teach you how to use it for search engines.
No matter how smart Google gets it can never reach human-level intelligence. Thus, all those coding tricks to rank higher in Google will always exist.
You may write your article and title tag for humans yet if you do not optimize it for search engine results then you will lose all of it, both search engines and visitors.
Yes, this is the reality. And this is why you need to learn some SEO tricks as well.
I want you to analyze your topic very carefully then choose a focus keyword.
For example, before I write this article I had to come up with a title tag or headline. My topic was “How to write an SEO title”. So, I decided to use “SEO title” as my focused keyword.
I have added it on the title tag as well as in my major headers h2 and h3.
And of course, do not forget to use focused keywords in your meta description as well.
Step #5: Do not afraid to target low-volume keywords
Google has changed a lot since hummingbird updates. No matter how you target a keyword Google will rank you for the overall topic.
If you haven’t taught about it already then I advise you to do so. In this article, I won’t elaborate much about it.
For example, in this article, I have focused on the keyword “SEO title” in the title tag, headers as well as in paragraphs. However, it won’t help me to rank higher unless I use LSI keywords as well.
Here, LSI means latent semantic index. Though Google denied this yet almost all webmasters know this truth.
So, what is it? Well, Google is not only looking for a single keyword but also keywords that are semantically related to it.
For example, “SEO title” related keywords are – search engines, Google, rank, article, visitors, click-through rate, blog, website, etc.
As you can see, those keywords are highly related to my focused keyword and without those keywords, an article cannot be written well.
And this is what Google looks for all the time to identify a topic by scanning it for LSI keywords.
This is why I suggest you target low-volume keywords as well. You have to add related keywords in your article anyway. So why be afraid of adding some low-volume keywords? Besides, always remember low-volume means low-competitive.
How to find low-competitive keywords for free?
I am not going to tell you to spend $199 per month for some simple keyword research. Instead, I will show you some free ways to do your keyword research.
Try this free tool: Keyword Surfer
Hit the search button using your keyword and it will show you search volume.
You can find relevant keywords and their search volume as well. If you want to target low-competitive keywords then target low-volume.
And for LSI keywords, click on the content editor. It will provide you with ample semantic keywords. Add these keywords to your article naturally.
Recommended Reading: Best SEO Tools to Improve Rank for 2021 (Review)
Step #6: Try to answer all the possible questions in your article
If you want to get success in content marketing then writing an eye-catching and optimized title won’t do any good. You need more than that.
Have you ever heard about Topical Authority? It is the new future of search engines.
Maybe nowadays backlinks are still dominating the search engines but in the near future, they won’t. The new governing factors will be LSI keywords and topical authority.
So, what is topical authority?
I won’t talk much about it either in this article. So, let’s make it short.
For example, let’s say blog x and y both have 100 articles published and both have the same DA and PA. However, blog x has only 10 SEO-related articles while blog y has 30.
Based on this scenario, blog y has more topic authority than blog x, because it covers more SEO topics, answered more SEO questions.
Do you get it now?
I strongly recommend you to use Google’s “people also ask” section to get an idea about subtopics.
Try to answer as many questions as possible in your articles. It will increase your topical authority and help you to rank higher even without any backlinks.
Quick Note: And also do not forget to insert images where applicable. Remember, without an image your content will be like an old black and white movie from the 1970s.
Step #7: Title is your first gate, so make it count
You have done everything in the correct order yet forget to mention it in your page title, then it will fail.
My next piece of advice is – make your title a gate so the visitor will understand just by reading it.
“Step-by-step guide/Definitive guide/Ultimate guide”
Modern search engines prioritize in-depth content. A simple short 500 words article is no longer able to climb the ranking ladder unless the topic itself demands a short article.
So, make your article as in-depth as possible. If you are writing an article about blogging then try to make it complete just like a guide so your visitors won’t have to find another article to learn more.
And use keywords like “Ultimate Guide/Definitive Guide” at the beginning of your title tag. Search engines and visitors both will be attracted to your content.
“15 SEO tools/17 Content writing service”
If you are making a list then try to make it complete. If it takes time then it’s okay but make it a complete list. And add the number at the beginning of your title tag.
“How to write a blog post in 2021”
Search engines as well as visitors both want fresh content. Nobody wants to read a backdated article from 2010.
So, write fresh content and add the current year at the end of your title tag.
Hope you realize how to write a perfect SEO title? However, knowing is only the first step, I suggest you practice a lot before you expect to see the positive results.
Google has changed a lot since panda, penguin and especially from hummingbird updates, and we are expecting more changes within the next few years.
Do you know when the panda and penguin update launched, a disaster that happened for many websites? Their organic traffic has fallen millions to few thousands. Only because they used tricks to gain ranking.
After that event, we realized that with smart tricks maybe we can get millions of organic traffic from search engines and rank on the top, but for how long will it last? As search engines continually develop it will find out in near future and we will lose it all.
Therefore, it is best practice not to go for any fancy tricks to gain the upper hand. Instead, be honest and write for your audience. Maybe your site growth will be slow but you will never get a penalty from search engines.