Last Updated on December 9, 2021 by Arif Chowdhury
Social platforms are one of the most potent collaborators, and it also allows people to discover new services and try exciting concepts. If you are seeking for this question: what is the best social media marketing course? Then you have come to the right place.
Identifying how to handle the different social platforms is critical to effectively building a robust and powerful brand image online when presenting to the new media.
Since social media is a valuable and versatile medium, understanding social media content is critical if you want to influence online marketing.
The massive number of online branding and marketing classes offered since I first checked out in internet marketing astounded me.
I consumed hundreds of posts and studied in as many marketing classes as I could. Hundreds of millions of materials are now published each month on the internet.
The outstanding feature of online classes is that I usually don’t have to pay much, and even the ones I do have to pay for are well worth it.
11 Best Social Media Marketing Course
In this guide, I have selected some of my favorite social media marketing courses for you. Most of these are freely available and certified courses.
IIDE is one of India’s most renowned digital marketing institutes, catering towards digital excellence by providing various digital marketing courses, masterclasses, industry meet-ups, webinars, and more.
In 2021, the World Education Congress felicitated them with the “Best Digital Marketing Institute” award.
IIDE’s Certified Online Social Media Marketing Course is a 20-hour training course that teaches the basic concepts of advanced social media marketing levels.
They are famous for their industry-relevant syllabus and student-first approach. The syllabus includes both the important aspects of SMM – the organic and the paid strategies.
- This online course is taught via a hybrid methodology. The first step is to watch pre-recorded video lectures around different modules of SMM.
- Karan Shah, the trainer & Founder of IIDE, is known for his energy and excellent training skills that are worth experiencing.
- The second step after watching the videos is with the trainers. They conduct online group sessions with all batchmates for a detailed discussion of each module.
- The trainers further allow students to get in touch with them in case of any doubts/queries.
- Every effective social media tool is taught during the course. The course familiarizes you with the dashboard and teaches you in detail with hands-on practice. The tools included are:
- Several tests & assignments are given to the students to test the learnings acquired during the course.
- All the students are granted an industry-recognized certificate at the end of the course that serves as excellent value addition and proof of knowledge on their CV & LinkedIn.
- Industry leaders and practitioners who use social media ads to promote their brand or other top companies share valuable insights with students.
For an overview of digital marketing basics and checking the learning style at IIDE, you must start with their Free digital marketing masterclass.
Brand: HubSpot Academy
What’s in it for you: Course on inbound marketing
HubSpot’s Social Networking Certificate program is a comprehensive curriculum that can help you retain clients and partners while also increasing brand loyalty. Since social media is so crucial to inbound advertising, this course effortlessly connects the two topics.
I took it during my final year in university. This course is just about 5 hours long. Because of this short course duration, It was easy for me to cope with my busy life. It goes through essential topics like calculating ROI, expanding scope, creating content on social media, and marketing techniques.
Brand: Google Digital Garage
Benefits you will get: Search Engine Optimization (SEO), Online Certificate
Google specially designs them. This course, Google’s social media credential program, which offers classes in social media marketing, mobile advertising, SEO, and site optimization, has over 300,000 learners. The workshops will include paying and organic search in detail and creating the best-personalized websites so that consumers can access ads more efficiently.
It seems to be a win-win situation to discover how to customize sites for search engines on competitive keywords (for free). You’ll get an online certificate that you can apply to your Social network and resume after you’ve completed the course.
4. PPC 101
Why it could be great for you: Advertising and social media marketing training
Wordstream does have a big deal going on here: their PPC 101 program is entirely free, and it includes modules designed to educate learners about online marketing. PPC, keyword research, ad classes, text advertising, conversion rate enhancement, and a Google AdWords tutorial are all included in this course.
This curriculum also includes a marketing segment that teaches you how to use social media marketing and digital advertising together. They provide advertisement tools with access to hundreds of accounts that spend billions of dollars on PPC advertisements. Wordstream created the course once they discovered that small businesses had a hard time handling social media advertising efficiently.
Brand: Constant Contact
What you will learn: It provides basic social media instruction.
Newcomers can benefit from Constant Contact’s multimedia social media education. The platform provides you with ten related blog post tools to return to after each class.
Constant Contact’s course, an email marketing program, reflects on combining email with digital marketing. Instagram, Pinterest, etc., almost all major social media platforms are covered.
Why it is for you: SEO training that is Google-approved
Alison is a website that offers a variety of complimentary classes, including the Certification mentioned above in E-Business. It should take less than ten hours to finish, and you may concentrate on developing a solid e-commerce approach as well as how to refine the content for Google.
The course credentials can be included in your LinkedIn profile upon completion, and there are currently 80,000 students enrolled. You’ll learn to create an online marketing strategy, how to incorporate keyword optimization techniques into a social post and how to utilize Google Ad.
Brand: Hootsuite Academy
What you can expect from it: Social networking instruction for beginners
The social media marketing curriculum at Hootsuite is guided by the company’s top marketing managers and executives. Pfizer and P&G are among the clients of the site, which provides scheduling software for businesses. This program will walk you through modules that will teach you how to build a complete social media plan.
Hootsuite also focuses on building a social network and creating content that will attract users. Furthermore, since this course is just six hours long and self-learning, you can quickly learn this course even if you have a busy schedule.
- Simplifying keywords and vocabulary
- Defining campaign objectives
- Segmenting the crowd
- Creating eye-catching copy and graphics
- Long-term sustainability requires iterating and refining strategies
Skill required: Newbie to advanced marketers
This program is about:
We’re excited to announce the launch of our completely new Skillshare program on social media ads. This course extends our previous Skillshare class and will include all advertisers and entrepreneurs who need to learn about using social media advertising to their advantage.
This intro course is ideal for advertisers, companies, small businesses, freelancers, and anybody interested in learning how to use paid social media to their advantage. At the conclusion, you’ll be able to launch your social media marketing campaign, allowing you to engage with clients, turn thoughts into actions, and generate influence for long-term market growth.
Creator: Eric Schwartzman
- Keywords detection
- Google searches
- The advantages of using Google Analytics
- Consider key content curators and influencers
- Facebook, Twitter, and other social media monitoring techniques
Skill required: from newbie to advance
What you will get:
For advertisers who want to keep an eye on the heart of their culture, this free social media lesson on tracking what the followers and consumers are doing online is for you. This program has implementable social monitoring tips and advice for people at all experience levels. Either you’re just getting started in social media or are a true professional.
The course includes comprehensive monitoring demonstrations in motion, explaining the various social media tracking resources you may use, and tips for applying how much you’ve discovered to your social media platform.
Creator: Eric Schwartzman
- When using digital platforms for business, how to use sound judgment
- What does it mean to act ethically on social media?
- On social networks, showing empathy for others
Skill required: Beginner
Why do you need this course?
If you have ever asked what it takes to efficiently and ethically use social media? This comprehensive course offers social communication and participation in ethical discussions online for both practitioners and staff. It covers municipal, state, and federal rules, removing the guesswork from the confusion of legal or not on social networks for company employees.
Northwestern University offers a program on social media advertising through Coursera. Lecturer Randy Hlavac, now the CEO of Marketing Synergy, Inc., is still the instructor for this program, split into six sessions. This curriculum is quite well, but it is also presented by a seasoned businessman who understands marketing techniques.
Furthermore, the class breakdown, by Professor Hlavac’s skills, allows for an excellent learning environment. The program started with social media marketing fundamentals and then moved on to sustain a social media community active. The last few lessons look at content development and social networking sites to cater to a market audience.
By reading this guide, hope you find your answer to this question: what is the best social media marketing course?
Suppose you want to succeed in the social media marketing or as a professional social media marketing manager. In that case, learning and gaining skills, knowledge about social media marketing strategy is essential.
If you want to build a career as a professional social media manager, these certificates will help you get your dream job. Or, if you’re going to create a successful social media marketing campaign for your business, then it will ensure your triumph.