What is a White Label Payment Gateway, and How does it Work?

What is a White Label Payment Gateway, and How does it Work?
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Do you know what a white label payment gateway is? If you have an online eCommerce shop, then you must have it to build brand authority.

An eCommerce online shop is a gift from digital technology to brick and mortar store shopkeepers. Due to the internet, small businesses and start-ups are no longer geographically confined. Through eCommerce retailing, even a tiny company owner in a distant corner of the world can now reach a broader audience throughout the globe.

However, before realizing your eCommerce ambitions, you must first overcome a significant challenge. Customers may use a trusted and secure payment gateway to make their favorite online payment method.

Before now, using a payment gateway in your eCommerce store was a laborious process. You’d be shocked at the amount of work that went into it. It is because so many hours of paperwork, verification, and technological knowledge went into this project.

There are several payment gateway options for retailers in today’s world, and setting one up is simple. However, this raises the question: how do you choose the best payment gateway from all options?

Please do not panic; we have things under control to help you make an educated decision. However, before we start, allow me to provide you with a quick rundown.

Definition: What is a white label payment gateway? 

Customer credit card information is verified by a payment gateway using eCommerce-specific technology. Online retailers cannot accept customer credit or debit card payments without using a payment gateway. 

The difference between hosted and integrated payment gateway.

How does a payment gateway work in the eCommerce business? 

  • The consumer uses your website or mobile app to complete the purchase and make a payment.
  • Customers must be routed to a gateway-provided secure payment page to make a payment. Customers must now choose a payment method such as a credit or debit card, online payment, etc., before continuing with the purchase or service.
  • The payment gateway authorizes the customer’s financial information to finalize the transaction when the money is received. The funds are sent to the payment gateway’s account after the buyer’s bank has confirmed the transaction.
  • After deducting a transaction fee, the payment gateway sends the money to the merchant’s bank account. It takes place within a defined timeframe, usually 3-5 days.

Recommended Reading: 7 Best Subscription Management Software for Ecommerce (Review)

Why is a payment gateway necessary? 

87% of consumers leave their shopping carts owing to a complex, time-consuming, or stressful checkout experience. It is based on a recent survey. If you want to keep and get new consumers, you must provide a quick, frictionless, and superior checkout experience for them.

A payment gateway enhances the checkout process while also improving transaction security, the availability of a wide variety of payment alternatives, fraud detection, and the ability to set up recurring invoicing (subscriptions).

Payment gateways raise your income and brand value by increasing sales, lowering cart abandonment, and increasing consumer trust due to all of these factors.  

Quick Note: Just ask yourself, when you want to purchase from an eCommerce shop, however you discover that their payment process is not a well-known brand, will you proceed? Of course not, and this is exactly what is going to happen to your client as well if you do not have a branded payment processing system.

Who uses payment gateways?

Due to the many benefits this technology brings, all firms and brands must now use it, including:

  • Brand authority
  • Easy to pay
  • Trustworthiness
  • Security
  • Cost reduction

When you employ a white label payment gateway, your customers get more loyal and trusting of your services. But, on the other hand, many individuals will distrust or be disappointed if a payment option brings the customer to an unknown website. 

They might be dubious about the portal’s credibility. In addition, there may be customers who are wary of paying with their credit card information because of concerns about their data security.

Your clients will have a better opinion of you if you utilize the White Label solution. In addition, a payment gateway does not have to be set up from the beginning of a company’s expansion to save money.

How online payment processing works on an eCommerce store?

These services are used by many businesses, including e-commerce sites, gambling platforms, and system suppliers. In addition, a White Label payment gateway may be used by any company accepting online payments.

Recommended Reading: Stripe vs. Square: Which One is Best for Your Business (Review)

Why do you need white label payment gateways?

White labeling allows a business to use its payment methods without investing time and money into designing, testing, and distributing a new payment system from scratch.

Brand authority

This advantage is undeniable in businesses that provide a wide variety of supplementary services and goods from third parties.

For instance, an independent sales organization resells bank-issued merchant accounts, card payment terminals, and an e-commerce shop. Having a branded payment gateway is one approach to improve your brand’s visibility and exposure. 

Build trustworthiness

An organization’s dependence on consumers is increased by adding a supplementary solution to existing items that already have delighted customers.

These tactics may help them last a little longer. The rising need for increasing brand value under one roof is driven by consumers’ desire for a one-stop payment solution for a wide variety of goods and services.

Quick Note: Building brand authority and trustworthiness will generate loyal clients for your business, and the income stream will flow like water. The trick is simple, win their heart, and you will beat your competitors.

Get technologically advance

They developed innovative solutions like Apple Pay and Android Pay with the help of third-party payment gateways that specialize in white-label solutions.

eCommerce online store may use Apply Pay to receive payments from customers.

Businesses may use easily accessible technology thanks to links and authorizations across a variety of acquiring banks. Most resellers are satisfied as long as they can put their names on the list of high-grade products. 

Branded payment system

A payment gateway’s accreditation, system upgrade, code test, and update are all critical. If you’re looking for a quick way to brand and advertise your goods, employ polished ready-to-market items that are already impressed and marketed.

Fast and flexible

There is nothing wrong with the notion of payment gateways; nevertheless, until the company has already gone through the process, the owners have no idea how much time, effort, and money it will take to produce an original product.

The company needs to realize that such a system requires ongoing maintenance and management.

Reduce the workload

Any issues with the payment gateway aren’t solely the fault of the business. If the problem remains, they’re working on a fix or an update.

The firm’s recommendations and personalized assistance might make the service even better. As a consequence, the company is free to focus on its core operations and goods.

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Is it illegal to white-label?

No, it is not illegal. White labeling is the practice of rebranding a product or service under the name of another firm. Customers may pay via a third-party gateway while utilizing the company’s brand name when employing a white label payment gateway from a third party.

Is it possible to create a personal payment gateway?

Yes, once your payment gateway is set up, you can make changes and add new features to match your company’s unique requirements. Most businesses choose a third-party payment processor, while some prefer to construct their payment gateway in-house.

Is the label profitable?

Yes, in the long run, it is a profitable strategy. However, a white-label payment gateway might be handy when a company does not want to create its payment methods from the ground up.


I hope you get the answer; what is a white label payment gateway? And why do you need this?

You may receive the benefit of the original payment gateway by using a white-label payment gateway. However, you smartly reduce the cost while keeping the benefits.

Additionally, it allows the business to use its brand while still providing excellent solutions for end consumers.