Last Updated on December 19, 2022 by Arif Chowdhury
Many businesses spend thousands of dollars on building their official website. And because they developed it, invested lots of dollars in it, and their product is also ready for online sale, they think the game is over, and it is time to count the profit.
Unfortunately, it is not the case in real life, at least in an online competition for organic search results. Maybe all you want to do is share your passions with the rest of the world via your blog. However, your efforts will be for nothing if no one comes to your website.
Search engine optimization is required if you want your website to be found (search engine optimization). SEO is a broad word that covers a wide range of techniques used by web admins to improve the visibility of their sites in search engines like Bing and Google.
If you want a quick guide on improving your ranking in Google, reading this guide about simple SEO tips for better rankings will surely help you a lot.
How can intelligent SEO tips improve your ranking?
Hosting a website on a shared or even a dedicated expensive server won’t show you on the top page of search results when someone types a keyword. You must learn how to improve SEO.
It’s unlikely that using these search engine optimization techniques would put your site on the first page of results, but it will aid in its discovery by search engines and users.
Let us show you the SEO best practices checklist.
Tip #1: Website loading speed is vital.
How to rank a website on google’s first page? There are many factors, but one of the primary factors is site loading speed.
Search engine optimization uses page speed as a ranking component. In the past, having a slow-loading website was acceptable. Ask yourself how long you wait to load a website before you get annoyed and leave.
That’s something you’ll be acquainted with, no doubt. But, no matter how unpleasant the experience may be, it’s unavoidable in the current market. If your website takes too long to load, you’ll lose customers.
According to research, conversions may drop by 7% if a page takes an additional second to load.
Slow-loading websites frighten potential consumers. Users and search engines value page performance equally. If a website takes more than three seconds to load, 40% of consumers will leave it.
Recommended Reading: 8 Smart Steps to Make Your Website Loading Speed Faster than Before
Tip #2: Link to relevant and valuable content.
Some online users believe linking to important and authoritative content sites is harmful since it diverts visitors from their websites.
However, it is not my interpretation. There is no successful SEO strategy without link building. Some of my direct competitors may be found among the websites and resources I have access.
Why? For the simple reason that it’s to your best advantage too. According to Moz’s founder Rand Fishkin, Linking out improves your site’s usefulness and scalability.
If you haven’t noticed, I often include links to other websites in my articles and blog posts, so thank you for sticking with me this far. Referencing other well-known websites is something I do in all of my writing.
Quick Note: The best practice is – to link with other content; whatever it is from your blog or others, it doesn’t matter; connect with valuable and helpful content for your audience, and that’s it.
Tip #3: Produce content for your audience, not search engines.
Content creators are increasingly reverting to the old SEO approach, in which search engine optimization terms prioritized the actual characteristics of valuable, entertaining content. If this is the case, you’ll have to alter your outlook.
The use of black-hat SEO techniques over long-tail keywords is still relevant.
The black-hat technique will hurt your ranking progress more than do any good in the long term.
When writing for your website or blog, put your audience first rather than search engines. Sell your goods and provide value to those who will use them.
If they don’t make a purchase, they will interact with your brand on a social media page, or you should focus on building long-term relationships with your potential clients. Once you can, please, the search engines will also start to like you.
It’s a plain and simple truth.
Backlinks are still essential for search engine rankings.
Having both dofollow and no-follow links will result in a more organic link profile, which Google likes.
Content marketing aims to provide exciting and valuable content that encourages people to engage with you and spread the word about you on social media.
You may wonder why many other bloggers point their readers to high-authority blogs such as Neil Patel or Brian Dean’s site.
To a large extent, their success is because they maintain the quality of each article they create.
Therefore, whenever you create content for your website, always focus on quality over quantity.
Recommended Reading: How to Build Backlinks for Your Website: 10 Shocking Methods
Quick Note: If you want to rank your site quickly, then focus on these tips: use internal linking whenever possible to create a solid site structure. Use a responsive theme to make your mobile site device friendly. Utilize long-tail keywords to rank quickly. And finally, write content in a way that it will make your user experience pleasant.
Tip #5: Utilize website analytics to track performance.
Once you’ve specified your SEO campaign objectives, you’ll need tools to maintain tabs on what’s working and isn’t.
You may monitor your progress using Google Analytics and other third-party applications for site analytics solutions.
Crazy Egg and other similar technologies may show you where and how visitors click on your site before they leave. It may be helpful information.
Ideally, setting up analytics for your website even before receiving your first visit is the best SEO practice. Also, use Google search console to check your site’s progress on search engines.
Tip #6: Craft keyword-rich and relevant meta descriptions.
How to rank for a keyword fast? Keyword research is essential; however, using those keywords in your content is also vital to get success. Such as writing a great meta description is one of the most critical SEO recommendations.
When your page shows in the search results, the first part that visitors will view is your meta description.
The same material is frowned upon by search engine giant Google. Therefore, when citing another website, it’s critical to provide the whole paragraph and a link to the original location. However, it will be challenging to attain long-term success if producing identical material becomes a habit.
Never use the same meta descriptions in two posts, as it may hurt your SEO. And even if you don’t get in trouble straight immediately, you aren’t providing excellent service to your consumers.
Quick Note: Try to write as eye-catching and unique descriptions as possible. It is because your audience will see first before they even click and see your full content.
Tip #7: Use a short and meaningful URL structure.
Search engines may not like it if visitors cannot read or comprehend your URL.
One of my article’s URLs is a good illustration of this: cliobra.com/how-to-write-an-seo-optimized-blog-post.
This URL structure is simple and easy to comprehend for users, and it is also transparent for search engines. This message contains no numeric or special characters. Instead, there are just letters, numbers, and dashes.
It would be best if you avoided URLs like these at all costs:
cliobra.com/blog/seo-article/45265
Those figures tell us little about what consumers may anticipate from the content. Be aware that search engines log the search keywords their users enter.
Google bots, according to Brian Dean, are like babies. You need to guide them clearly and show them an easy path; otherwise, they will mind and hurt your SEO.
Any SEO strategy must include social media and the signals it generates. It’s better to improve your abilities than to worry about others around you.
Though Google’s ranking algorithm does not consider social signals, I have discovered that they affect search engine results.
Are you possessive or skeptical?
Many studies have linked social media engagement to higher search engine ranks.
Moz began to climb in the ranks for that keyword due to Smashing Magazine’s Twitter promotion of the beginners’ guide. Shrushti’s Google search ranking went from 400 to 1 when she started using social media.
Here are the rules to receive more interaction from your social media platforms:
- Create engaging and valuable content and share it with your social media audiences
- Add social media likes and shares button in your blog post
- Ask your readers to like and share your content
- Interact with your audience on social media, help them to drive more engagements
- Tag your post with social influencers to get more exposure
- Publish consistently in both blog and social media to get maximum response
Tip #9: Keyword-optimized image.
Search engine optimization heavily relies on images.
Images are a vital part of your great content. Google, the world’s largest search engine, is fond of images.
What exactly are you searching for when you search for a specific image? Of course, essential phrases are critical.
As a result, your picture titles and associated text should include relevant keywords. But, to be clear, stuffing your text with keywords is not a smart move.
Recommended Reading: What is the Keyword Optimization Technique? (Beginner’s Guide)
Tip #10: Write quality content regularly.
Based on our research, most marketers have trouble coming up with original and exciting content.
Discipline in content production is critical in any marketing, whether it’s B2B or B2C.
The “fresh factor” means it has a more significant effect than anticipated.
The freshness score and, consequently, the organic search ranking for that page will be influenced by unique content.
Conclusion.
I appreciate you taking the time to read this, and I hope you learn some SEO tactics. Increasing your website’s rating and traffic will be easy if you follow the guidelines above.
Listed below are a few additional ideas to acquire more potential clients for your business:
It’s a good idea to go back and revise old content in light of current Google algorithm adjustments if your viewers no longer find it interesting. Then, if feasible, point it toward anything more recent and fresher on your site.
Links from other sites and social media shares will continue to be tracked on your site.
Let us conclude that rather than focusing on the essential keywords and writing articles about them, learn to concentrate on a long-tail keyword such as “smart SEO tips for a blog post” instead of focusing on a short and competitive keyword such as “SEO tips.”