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Nowadays, every website and blog owner is racing for search engine optimization (SEO) to get a higher rank in search engines and receive organic traffic. By promoting your content in search engines, you may receive massive organic traffic for entirely free.
Unlike PPC advertising, where you have to spend thousands of dollars every month to get a handful of visitors, in search engines, you may get millions without spending a dime. And this is why every website and blog owner is focusing on SEO.
However, if you only focus on SEO and do not create engaging and high-quality content, then all these efforts for SEO will be meaningless.
Search engines may give you organic traffic for a while, but if you do not have high-quality content, your audience will quickly leave your site, increasing your overall bounce rate.
And this bounce rate will effectively tell search engines that your website is not worthy enough to get organic traffic, resulting in a lower ranking.
Your task is to create high-quality, engaging content that is helpful for your audience and keep your content SEO optimized so search engines can adequately rank you.
It includes researching keywords, implementing on-page SEO techniques such as meta tags and backlinks, and optimizing for social media promotion.
So, how to promote your content in search engines to get organic traffic?
Here are 5-steps you should follow:
- Keyword Optimization.
- Image & video optimization.
- Audience engagements.
- Utilize the power of social media.
- Add infographics & statistical data.
By following these steps, you can create high-quality content optimized for SEO, which can help you drive massive organic traffic to your blog or website.
How do you get traffic to your website for free?
The answer is – to increase traffic on the website through SEO. Google has become the King of the internet. All websites in the world abide by their rules. If Google implements one rule this week, then from next week, every website in the world, from the most prominent brand to the most miniature blog, will race to comply with it.
It is because Google is the go-to search engine for almost every internet user, and ranking high in Google search results can bring the website millions of visitors for free.
That’s why website owners and digital marketers focus on creating a comprehensive marketing strategy that includes search engine optimization (SEO) and digital marketing techniques such as email marketing, meta description optimization, and long tail keyword research.
To optimize your website for search engines, you should also use SEO tools such as Google Analytics and Google Search Console to track your website’s performance and identify areas for improvement.
You should also focus on creating high-quality and relevant content targeting a specific audience. For example, suppose your website is about SEO. In that case, you should create high-quality SEO-relevant content and optimize it for search engines to rank higher and receive the expected free visitors.
Recommended Reading: How to Promote Small Business on Instagram Story? (Practical Guide)
Quick Note: Do you know? On average, around 53% of all website traffic comes from organic search results. So updating your old content with fresh new materials can increase overall traffic by 111.3%.
Why should you focus on content marketing strategy?
While Google is the King of the internet, content is the Queen of marketing.
The importance of high-quality content cannot be overstated in this context. Quality content can satisfy search engines; hence, there is no chance to rank higher and no reason to receive millions of free traffic.
Here, content means articles, research papers, presentations, eBooks, images, videos, conversations, and anything useful to a group of audiences.
Furthermore, landing page optimization is crucial in driving organic traffic to a website. Promoting your website to search engines may bring an abundance of free customers.
Five steps to creating high-quality content & SEO optimization.
Now let’s dig further to learn how to create high-quality content and optimize that content for search engines.
Step 1: Keyword Optimization.
You should focus on keyword optimization when it comes to SEO. As content is the Queen of marketing, search engines tried to find those content by using keywords.
Let me give you an example. Whenever you want to learn more about SEO, you may type these keywords in Google “How to promote my content in the search engine” to find a relevant article. Then, when you hit the search button, Google tries to find the most relevant and high-quality content.
If I want to optimize my article for these keywords, I have to use these keywords in my article title, headings & paragraphs.
However, if I overuse these keywords in my article, then Google will notice it & that is called “keyword stuffing.” So then, instead of ranking higher, Google would rank me down, as I tried to trick him.
Therefore, whenever you want to optimize an article with keywords, it’s better to use at most 2-3 %. For example, if your article length is 1,000 words, then your focused keyword should appear in the article at most 20-30 times.
Quick Note: One of the cheapest ways to drive traffic to a website is to promote your content in search engines. Optimizing your content for relevant keywords and ensuring it is of high quality can improve your website’s visibility in search engine results pages (SERPs). You can also use link-building and social media marketing to help boost your website’s visibility and drive more traffic.
Recommended Reading: How to Increase Rank in Google for Targeted Keywords (Complete Guide)
Step 2: Image & video optimization.
Remember, not only the article is content. Video & image is also part of high-quality content. Take pizza as an example; if they serve you a pizza with only beef within it, that pizza won’t be delicious to you, even though meat is your favorite. To make it tasty, they have to serve it with all other necessary ingredients like onion, butter, cheese, tomato sauce, etc.
The same goes for your website or blog content. You can’t create high-quality content if you do not use images and videos unless necessary. Furthermore, as you did in your article, you must optimize those images and videos with relevant, focused keywords.
Also, remember to compress your image to the possible smallest file size. It will effectively increase your website’s loading speed.
Resource Box: Use Optimizilla to compress all of your images for free.
Step 3: Audience is the Key.
I already said this before, if you do not write engaging content for your audience, then even with perfect SEO optimization, you won’t survive much longer. Why is that? Because your audience is the key to your success. If they do not like your content, they will start to leave your website quickly. Thus your bounce rate will increase significantly & Google will rank you down.
Therefore, you may trick Google with perfect SEO optimization & gain rank for a short time; however, if your audience does not like your website content, eventually, you will lose everything. Therefore, I suggest learning your audience’s interest and creating high-quality content.
Recommended Reading: 4 Creative Ways You Can Improve Your Content Marketing Performance
Just like Google, social media is also becoming a powerhouse. Facebook has more than 2.7 billion users worldwide. While YouTube has more than 2 billion. With this vast number of audiences, they are also ruling the internet from their platform.
I suggest leveraging the power of social media to boost your organic traffic. For example, open a Facebook page and share your website or blog content. If your audience likes your content, they will share it with their friends & you have a chance to get massive free traffic if that content goes viral.
Just imagine, among your audience, if 100 of them share your content, then 1,000 more audiences will see it. And if your content is engaging enough, then from 1,000 audiences, 200 may re-share it with their friends. And just like that, it will continue to spread like wildfire. Bringing you tons of free traffic. And not only that, search engines like Google will also notice it & rank your website or blog even higher.
Recommended Reading: How to Build a Perfect Social Media Marketing Plan (Complete Guide)
Step 5: Add infographics & statistical data.
Finally, it will become complete if you add relevant infographics and statistical data to your content. You may have already seen it; high authority websites always use infographics & statistical data to support their content. It optimizes not only your content for SEO but also your audience will love it by getting accurate data from your site.
Before I close this guide, I want you to know some essential facts about the website & blog. In 1999 there were only 23 listed blogs on the internet. Yes, and six years later, in 2005, this number grew to over 50 million. And nowadays, more than 4.4 million blog posts are getting published daily.
What do you think about it? There is so much noise. And if you cannot pull high-quality content on your site, it will quickly get lost within it.
Remember, your primary purpose is to promote your website to search engines to get tons of free traffic. Whenever you offer high-quality, engaging content to your audience, they will love it & share it. Search engines like Google will also rank you up. There is no shortcut to this; if you want something valuable, then first give something useful to your audience.