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Last Updated on December 8, 2022 by Arif Chowdhury
We always keep thinking the same thing, how do we attract new subscribers?
The solution is straightforward: I place a higher value on subscribers than any other metric of blog performance, such as website hits or total traffic. Because subscribers are the heart of a great blog, I need to provide more value in my content to get more.
Remember, creating a brand network around your blog is an excellent strategy to boost website traffic.
Personalized newsletters are an excellent approach to creating a brand community.
“But audiences are overwhelmed with subscription options these days!” You may argue, but it is true.
How to get an audience for your blog?
While this is true, the statistics show that people usually want to hear from their favorite brands.
While 37% of those who responded to our recent survey said their conversion rate is around 1-4% from the blog subscription option, the rest, 43%, said their conversion rate is above 10%.
Okay, that was a little hazy.
So, here are ten practical methods to get more valuable subscribers for your blog.
Method #1: Easy subscription process along with great reasons.
An essential aspect is reducing the difficulty after creating your subscription option, a visible part of your design. Therefore, cut down the steps as much as possible and reduce the data required to finish the subscription procedure.
As a result, you’ll find that fewer individuals will quit the process or get sidetracked because of annoyance.
For a free newsletter, MarketingExperiments tested subscription route optimization. As a result, the regular subscription rate increased by 711% by decreasing the number of signup stages and limiting data gathering to only name and email address.
Marketing Experiments also did something else to increase subscriptions: they provided an exclusive tutorial eBook as a reward. However, that subject merits its article, which will be published soon.
One of the benefits of using the Feedburner subscription option is the decrease in steps and effort. Thus this subscription option offers plenty of other valuable features (subscriber statistics are essential), and the feed landing page is the most important.
It displays feed reader choices and allows for a one-click subscription procedure. Alternatively, imagine stumbling across a jumbled XML page, sharing the feed URL, go to your feed reader, and locating the “add feed” button.
Most newbie bloggers ask – how to get free traffic to my blog. The answer is – search engine optimization (SEO) and generating potential leads. You also have to use email marketing to reach out to those valuable subscribers.
I hope you got the idea here.
Quick Note: Think about yourself; what do you do when you find something useful from a website yet hard to collect? In most cases, we left and searched on another website. It is why you need to make things easy for your audiences.
Method #2: Be honest and transparent.
Make sure you concentrate only on one subject; the more focused that subject is, the better.
It’s also essential to take a step backward and assess if your selected niche has enough potential audiences. It’s preferable to be truthful with oneself than to make false statements and be dissatisfied.
We can’t be everything to everyone, whether we want it or not. Yet, many of us want to satisfy everyone in the hopes of being acknowledged, recognized, liked, or loved. So what motivates us to strive to please others at the expense of our boundaries and wants?
We have the propensity to do this in the company as human beings operating businesses. But unfortunately, too many business owners want to seize every chance and reach out to as many people as possible.
Organizations and their executives are under pressure to develop unique products or services that cater to audiences that aren’t aligned with their strategic objectives or critical strengths.
Therefore, it’s vital to clearly understand your consumers, identify what they like, and offer them if you want to succeed.
Quick Note: Social media marketing is one of the best and cheapest ways to get more subscribers for your blog. Content marketing is the key here. Do proper keyword research, write an informative blog post, and share it with your social network fans to drive traffic to your site.
Recommended Reading: 9 Factors that Influence Consumer Purchasing Decisions (Definitive Guide)
Method #3: Offer valuable and valuable incentives.
Rest assured, nothing is against the law. It’s a legal reward in the shape of a valuable resource such as an eBook, research paper, guide, tutorial, etc. Usually, this only applies to email subscriptions linked to autoresponders since you want to restrict the distribution of the incentive to subscribed users.
Using RSS, on the other hand, is a snap.
Use the free FeedWordPress plugin on your WordPress blog to refer to the landing page for your giveaway. Unfortunately, there will be no way for non-feed subscribers to view the link or benefit from the bonus since it appears only in the feed but not in the regular post.
Method #4: Make your offer unique and rare.
It is estimated that the typical individual receives about 88 emails from subscription channels such as blogs per day.
To what use would it serve if they added your blog subscription to the list?
To motivate individuals to provide their email addresses, we suggest using incentives.
The pop-ups must provide a helpful tool or cheat sheet for the current article being read. In addition, they should encourage further reading with an incentive: checklist, eBook, and tutorial, all related to the article’s content.
Though not the only one, he’s also pushing for incentives. As an incentive for signing up, we provide our customers with the following:
- Exclusive discounts
- Bonus feature with regular offer
- Special tutorials eBook
- Free research data
Quick Note: Guest post is another valuable tactic to spread your brand name. You have to use CTA on your guest article; thus, readers will visit your site. You may also use a landing page to collect email addresses from your potential customers. Finally, build an email list and send them promotional emails to generate more sales.
Recommended Reading: 11 Content Creation Hacks that Convert Visitors to Paid Customers
Method #5: Build a custom landing page for lead capture.
Landing pages are a vital component of any promotional strategy. They aim for potential leads, provide relevant product data and acquire helpful contact details.
However, if you are new to the advertising strategy on the landing page, you may wonder why lead-capturing pages are so crucial. You can’t utilize your webpage, after all? Don’t jump to conclusions.
You must utilize a custom-made and eye-catching lead page to achieve valuable blog subscribers. However, deciding whether or not to build a lead-capturing page for your blog could be difficult, so to help you out, I recommend you investigate your competitor’s landing pages to see what they’re doing.
Find an opportunity to get a subscription by creating a page to obtain one, and then use it to attract more visitors to your blog, Google AdWords, or other marketing efforts. For example, you can create a unique URL with attractive offers and use it to drive additional signups.
Use Google Analytics to find out how your landing pages are performing. Thus, you can decide your next strategic move based on the information.
Method #6: Build your brand by contributing to guest blogging.
Gaining publicity for your brand and building your subscriber base may seem insane, but providing information to someone else’s blog is a sound approach. Communicate with competitors within your niche that you want a short byline and a link to your site after the article.
Don’t reuse your blog material; ensure it’s your fantastic stuff, not anything copied from somewhere else.
One of the perks of guest blogging is that it gives businesses many advantages. By contributing your knowledge to other businesses’ websites, you may develop your reputation in your industry and forge valuable professional connections with other industry leaders.
Another good way to get different views and fresh material for your readers is to include guest articles on your site.
Your viewers may be bored of identical old content, so it’s a fantastic way to keep them engaged and interested by having guest bloggers write their articles for you. The guest-post feature also offers an excellent method to improve your search engine rankings and increase your follower count.
Quick Note: Do not just rush into a website and start guest blogging. You should select a high-authority website with high organic traffic; only then your guest blogging campaign will begin to see positive results.
Method #7: Utilize the power of podcasting.
Consider creating a podcast that is relevant to your field of study. Then submit your show to podcast directories such as iTunes and TuneIn. Keep bringing up your blog, highlight the advantages of subscribing to every episode, and seek out relevant conversations with key influencers in your field.
Establishing a new marketing channel is one of many benefits of using an ethical reward promotion to attract new subscribers. You’ll also be generating more material that you can utilize along with your ethical reward promotion for new subscribers.
Similar to developing an audience on a blog, you can establish your brand image for your podcast. The more successful your podcast becomes, the larger your audience grows.
Even if just a small percentage of listeners choose to return after the first time, those with the same taste and style as you will become long-term fans.
When they’re done, they’ll strongly encourage people to tune in to your next episode, and as a result, you’ll have a loyal following ready to hear what you have to say next.
Having your podcast hosted on iTunes or other podcast channels will make your program more discoverable to those who use these platforms to seek subjects they are interested in.
The best way to entice people interested in finding your program but searching for something else is to get it into the organic search for that particular term.
Method #8: Use niche-specific forums to build an audience.
Active participation in online discussions such as forums and social media channels significant in your field is an established strategy from the Internet’s early days. You’ll give yourself away with your blog, and others will notice. As a result, they will become more interested in seeing what you offer.
Without expertise, those who want to spam the forum links will quickly do so.
So, why should you post in forums, and why is it essential to establish trust and brand recognition?
As a member of the forum, you have the opportunity to interact and form relationships with other forum users. In addition, it shows that you are an expert in a particular field.
By participating in conversations, you may offer visitors solutions. You may follow the topic or start a new one.
Method #9: Build your network with influencers.
It is probably the most underappreciated method of increasing traffic and subscriptions. Don’t bother hounding other blogs for links; it only works now.
Figure a technique to assist them with anything, and then develop that immediate generosity into a business connection, if not a friendship. Finally, actual people run these blogs and react to charity in the same way physically.
Method #10: Ally with other brands.
Here’s another excellent method to utilize the FeedWordPress WordPress plugin.
Identify a blogger who writes about comparable but non-competitive topics. Find an agreement where you both use FeedWordPress to advertise blog content through RSS. Figure out a ratio arrangement if your business partner’s blog has many more readers than yours.
Because FeedWordPress enables you to promote up to six spinning links, the smaller site would continually share the other blog.
In contrast, the more extensive blog would set aside one spot for their business partner site and utilize the remaining spaces for additional cross-promotion offers, advertising links, or sponsor advertisements.
Readers will ultimately subscribe to your blog if you can offer value to them. You don’t need to use any complicated methods; the reality is that nothing will work in the end.
As a result, instead of wasting time on gimmicks, focus on creating valuable and engaging content for your visitors. That’s all; you’ll notice sound effects in no time.