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Last Updated on June 24, 2022 by Arif Chowdhury
Businesses have never had a more significant opportunity to include blogging into their overall marketing plan than now. However, not just for business but also personally, you can start a blog and make money from affiliate marketing and the Google AdSense program.
Though if you want to start a profitable blogging business, it’s not only about driving traffic to your website or spreading the word about your goods and services; blogging also helps establish credibility with your target audience.
What is a blogging business?
Money making blogging business means starting a blog and creating content for your target audience, then promoting this to a search engine and social media.
Start a profitable blogging business.
Not only that, by creating great content and search engine optimization, you rank your blog posts in Google search and drive targeted traffic to your blog. When you start to receive a handful of visitors, you promote affiliate programs and monetize your blog with other ads to generate a passive income.
Using blogs to promote your company is a marketing strategy known as business blogging. Business blogs, social networking sites, email marketing, and other forms of marketing may help businesses expand.
We want to interact and engage with our consumers in various ways, from social media and interactive elements in an email newsletter. In addition, we’ve seen a rise in the popularity of business blogs.
The blogging business is a general concept. However, it always focuses on a specific company issue, product, or service.
A company’s website is the most likely to use a business blog. However, a general individual may also publish a business blog.
The blog on a business’s website will be dedicated to anything the firm sells or something very connected. For example, in a business blog, publish various blog posts related to their products and services to promote and this is the perfect and best way to make money.
In addition to informing readers, this is a marketing strategy intended to raise awareness of your company and encourage them to make a purchase.
Quick Note: You can become a full-time blogger and start making money online. However, you must know how to create high-quality and valuable blog content and do extensive keyword research. In addition, you must understand that blogging is like a small business where you have to invest time, money and effort to make money from your blog, just like other online businesses.
How to start a blogging business?
If you want to start a blogging business, then you should follow these guidelines:
1. Identify your best-suited blogging platform.
Before starting a blog, you must decide on which platform you should create. It’s an extensive choice, and you should take it seriously. Although the improper platforms may not make a huge difference, they will make your life more complicated than it is and harm your overall reputation. Of course, a new blog may not get into much trouble, but when your blog becomes widespread, it will be a severe issue.
WordPress is the most flexible and user-friendly blogging platform on the market. However, you must choose the correct WordPress site type to monetize your blog correctly. Also you may check the successful bloggers platform to decide which one would be best for you.
However, there is a service called WordPress.com that enables your company to set up a business blog and a domain name in just a few minutes (e.g., www.company.wordpress.com). However, I don’t advocate utilizing this service for your blog for various reasons, such as your ability to post or display items will be limited.
To build a professional, fully controlled, self-hosted blog, I strongly suggest utilizing WordPress.org. Non-techies may want some assistance with the initial set-up, but after that, it’s user-friendly.
Quick Note: You do not have to enroll in online courses to learn how to start a WordPress blog. Here is a step-by-step guide to getting started with a WordPress website. Please note that the WordPress blogging platform is best when optimizing your site for search engines.
Recommended Reading: 7 Easy Steps How to Build a WordPress Website from Scratch
2. Pick a relevant WordPress theme (Free and Paid).
WordPress’s ability to use themes to alter the appearance and functionality of the website quickly is one of its strongest suits.
It’s possible to find many free themes in the WordPress directory, or you may look for commercial themes at ThemeForest.
The following factors should be considered while picking a theme:
- Is it a responsive theme? Is it compatible with many devices, such as desktops, tablets, and smartphones?
- Is there any customer service or a forum for help included?
- How much customization is possible (e.g., altering the color of a button or a widget)?
Quick Note: Just like WordPress themes you also have to choose WordPress plugins to make your life a lot easier. If you want to make an online store using the WordPress platform as it offers you lots of opportunities to make money online, then you have to use plugins must as WordPress’s default features don’t allow you to build an online store.
3. Pick a domain name from a big brand.
Pick a unique domain name once you’ve settled on a blogging platform. This is the web address people will use for your website (e.g., www.company.com). You should register your domain name from a big brand such as Namecheap.com.
If you’re prepared to spend more than a year in advance, the price of your domain will drop significantly per year. Make every effort to utilize your trademarked company name and choose a dot-com domain (rather than a dot-net or dot-biz one).
Your domain name should be simple to remember yet distinctive enough to distinguish you from other sites and companies with similar names.
4. Choose reliable web hosting.
Most of the time, you will get a 1-year free domain name with WordPress hosting package, but you’ll still have to pay to host your blog.
The most popular web hosting providers include GoDaddy and Namecheap.
5. Make a schedule and begin writing.
You got a business blog because you wanted to have a little fun, and here is where all the fun begins. It’s vital to consider the goal of your blog before you get started.
- Do you have a goal in mind for yourself? Which of the following purposes are you aiming to achieve with your blog?
- How often do you plan to blog? Ideally, you should blog at least 2-3 times per week, but post weekly is better than irregular.
- Are you looking for something entertaining? Authoritative? Academic?
- What will you do to encourage your audience to engage while they are on your blog? For example, is there a place to sign up for email updates? Do you want to sell something? Or is it a prompt to submit a quotation request form?
Quick Note: Do you know that by implementing an effective content marketing strategy, you can build a long-term blogging business that generates thousands of dollars per month? There are many benefits to using this marketing method, and it can bring targeted visitors to your affiliate program. In addition, you can earn money while avoiding being flagged as an advertiser by strategically placing your affiliate links on relevant content. That’s one of the most innovative methods for affiliate marketing.
Recommended Reading: How to Effectively Create and Utilize a Perfect Content Marketing?
Do bloggers get paid for views?
No, bloggers do not get paid for views, but they get paid for selling ad space and selling affiliate products. If your blog has more than 10,000 unique readers each month, you may monetize it and generate a steady source of income.
You must overcome several obstacles to make money with a blog with less than 5,000 visitors per month.
The life cycle of a blog is similar to that of a human being. However, new blogs are not the same as those around for a long time.
It’s a fact that making money from blogging takes time. No matter what you’ve heard, being a successful blogger takes time and effort.
How to promote your blog?
There are many ways to promote your blog; however, if you want to become successful in blogging, then you should follow our guidelines below:
1. Website Optimization.
A. Reliable hosting.
You should never take web hosting plans lightly. Web hosts that aren’t up to the task might cause problems and hassles for your business.
The most crucial thing to remember is that visitors will leave your site if they have a terrible experience.
B. Adequate speed.
Nobody enjoys having to wait for a webpage to load. But, aside from that, Google rewards sites with a quick page load time.
You can continuously improve your website, even if you’re using high-quality hosting. For example, installing the W3 Cache extension to speed up the loading of your web pages. Or, we may use Cloudflare service to increase your site speed significantly.
C. Robust security.
As one of the most famous blogging platforms, WordPress is greatly sought after by hackers because of the sheer number of sites it hosts.
To avoid being harmed, you need to put specific security measures. Of course, you may already be protected by robust security measures using a hosting provider. Still, you should use a few security plugins to make your blog even more secure.
2. On-Page SEO.
A. Add keywords in the right place.
These three fields are required to add your focused keywords. Again, you may use the Yoast SEO plugin to make it easy.
- Title – you must add your focused keyword to the article title.
- URL – make it short and add your focused keyword.
- Meta description — create an attractive blog post description and add your targeted keyword.
B. Add keywords to the content.
Include your targeted keywords in many of these areas, such as.
- URL of your blog post.
- Title of the blog.
- All sub-headings.
- In the image description.
- Within the first paragraph of 100 words.
To optimize your website, you don’t need to include your keyword everywhere (and you definitely shouldn’t do so).
C. Collect email subscribers.
A direct relationship with your readers is one of the most acceptable methods to promote your blog.
To begin, you’ll need to gather an email list of potential customers. To do this, offer something valuable to get the email address of your readers.
For instance, you can offer a 100-pages eBook to your readers, and in exchange, they will provide you with their names and email address.
It’s a win-win situation if others spread the word about your posts on social media. Additionally, you must clarify to your audience why they should share your material.
Using a social sharing plugin, you may add your site’s eye-catching Share Buttons, such as Facebook, Twitter, and Instagram.