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First of all, what is a CRM System? Customer Relationship Management (CRM) is a software that can help an organization to handle sales & marketing in a complete automation process.
As our world is getting advanced day by day, business communication & processing is also getting faster & more accurate. With the help of computers now your organization can prepare official files & all accounting calculations accurately & without many efforts. However, before the computer arrives it would take a significant amount of time to do the same thing.
And now with the CRM system, you can increase your employees’ efficiency & work output. From opening a deal to closing it every process can be monitored & handled with this system. All internal communication can also be done with an encrypted channel. Every employee’s work can be monitored by an administrator. And finally, almost all processes can be done in complete automation with A.I powered technology, which means 100% accurate & lighting fast.
As you can see, with this system you can significantly increase your organization performance. In this article, I will outline 8 major reasons why you should incorporate a CRM system in your organization. So, Let’s get started.
Reason 1: One Huge Database to Track All Your Clients
No more writing information of your clients in a notepad or storing their personal & business information in the MS Excel sheet. No need to store client business cards as well.
All information i.e. Name, phone, email, home/business address, social media account, etc. can be stored in one huge database. No chance of duplicate entry as the CRM system will monitor every client’s information automatically. If you want to contact them no need to open an email app or call them by phone, you can call/email them with one click through the CRM system.
Whenever you call/email a client everything will be recorded & monitored by the CRM system therefore, no information will leak out or go missing. You can track a client’s history from the beginning till today to get valuable information about each client.
Reason 2: Built-in Schedule Management
Every CRM system has a built-in schedule management option. Therefore, to maintain your organization schedule you won’t have to invest in time management software. Within this CRM system, you can assign a task & time table to each employee. You can set priorities for all tasks based on their importance. Your employees will be able to see upcoming tasks & assignments on a daily/weekly/monthly basis.
No need to worry about following up as this system will do that for you. It will send reminders to you & all assigned employees. Additionally, you can synchronize the CRM system with popular third party schedule software like Google calendar. Also with social media like Facebook, Twitter & email apps like Gmail, Yahoo, etc. Thus you can manage your email & social media communication directly from the CRM system.
Recommended Reading: Best CRM System to Manage Business for 2020 (Review)
Reason 3: Greater Mobility & Flexibility
Perhaps the most amazing feature of the CRM system is that you will have a perfect mobility option. That is, even from your home you can remotely control & monitor all processes through cloud-based technology. No need to worry about your organization’s data security, as all internal & external communication through the CRM system is highly encrypted.
As you can see, you & your all employees can perform the regular task from a remote location, either it may be from your home or somewhere in a vacation but still you can connect with the CRM system. It’s a perfect way to maintain constant 24/7 communication with your organization & employees. For example, even in this pandemic crisis while people need to maintain social distance, many organizations are able to bypass this social mobility & work from their home with the help of CRM system cloud-based technology.
Reason 4: Real-time Automatic Analytic Report
No more lengthy process of making an analytic report by accounting & financial managers. Instead, the CRM system will make it thousands of times faster & 100% accurate based on given data. Perhaps you already know how painfully slow it is to get an organizational performance report from managers.
As it takes a considerable amount of time to collect data from various sources & organize those correctly. Then thoroughly check those data several times & prepare the report based on various metrics. Then finally, check that report several times to find out errors. In this way, to get an analytic report you have to wait for at least 1 week or even more.
However, even after all those troubles, there is no guarantee that the report is 100% free of error & authentic. Because humans are prone to make mistakes.
Though, by using a CRM system you can bypass all of these troubles. All of your data will be monitored & maintained by a single system. No employee can alter it unless they have the privilege. And even if someone alters those data, this system will record every action, thus there is no leaking or altering without noticing you (Admin).
Finally, the CRM system will prepare a real-time report for you, hence you can get a report whenever you want. It doesn’t matter whether it is a holiday or midnight. All reports are real-time & 100% error-free. Therefore, you can make an informed decision whenever you want. No more waiting for weeks to do that.
Reason 5: Fully Automated Forecasting Based on Analytic Report
As you will get an analytic report 100% error-free & authentic. Therefore, it is so obvious, based on this report any decision you make will also be accurate. The good news is, to make a reliable forecasting report you won’t have to rely on your employees. The CRM system will prepare a 100% error-free, authentic & reliable real-time forecasting report.
The beauty of this forecasting report is that it is visually attractive, professionally designed & real-time. Thus it will be easy for you to make a quick & informed decision.
Reason 6: Reducing Administrative Routine Workloads
CRM systems can reduce overall administrative routine work i.e. invoice making, sending emails, following ups clients, team member task follows ups, organizational schedule making, sales pipeline management, etc.
As you can see, this administrative task is highly time-consuming & the CRM system can reduce these workloads by making it fully automated. As every email will be sent & monitored by the system, thus you no longer need to follow up. Invoice making & sending it to a client can also be done through the automation process. Visual sales pipeline management process can make the complex task easy for you with its drag & drop feature.
A.I powered chatbot system can reduce hundred hours of workloads to zero, as the automation system will deal with general inquiry & filter out potential clients so your employees can focus on client relationship management more efficiently.
Reason 7: Increase the Performance of Sales & Marketing Department
The CRM system is mainly designed to focus on the sales & marketing department. With its automated chatbot system on both the company website as well as social media page, you can collect potential leads in full automation. No need to spend hours answering every inquiry, instead the automation system will filter them out based on behavior analysis.
With its built-in email system, CRM can send email & follow up email to each client based on their interest. For example, if one client is interested in a dog then the system will only send the products that are related to “pet dog”. If someone is interested in cat products, then the system will only send them a promotional offer that is related to cat, not dog. Therefore, thousands or millions of your clients will receive heavily customized email offers that are related to their interest.
In this way, your employees won’t have to spend time categorizing them based on their interests. Additionally, the CRM system will keep sending follow up emails based on their actions. For example, when someone abandons the shopping cart without purchasing, then the system will send them a reminder email along with a special discount offer to encourage them to come back.
Reason 8: Reduce Overall Organizational Expenditures
When you can do almost everything automatically & lightning fast then it will effectively reduce your overall cost. For example, a CRM system automatically produces analytic & forecasting reports, thus, it helps you to make a timely & correct decision which reduces your unnecessary cost that would otherwise incur for wrong & late decisions.
When you have thousands to millions of clients, categorizing, sending emails & following up based on their interest would require your organization a vast amount of employees. For which, you had to spend a huge amount of administrative expenditure on salaries. Using a CRM system, you can reduce this unnecessary cost.
In this article, I only pointed out the major 8 reasons why your organization needs a CRM system. However, there are many other benefits you will get when you implement this great system into your organization. Not only accurate & lighting fast operation process but also very effective & secure for internal communication & collaboration.
I forgot to say one major reason. That is, when you use a CRM system for internal communication & data transfer, you are not required to synchronize with other third party applications like Gmail, Yahoo, Skype, WhatsApp, etc. As it is a complete system that can handle all of your communication including video conference & file sharing through a stand-alone secure channel. Thus no chance of information leaking to third parties.
So, by using a CRM system you can establish your communication network & powerful automation procedures to handle all of your organizational tasks effectively & efficiently on time to increase the overall performance.