LinkedIn Sales Navigator vs. ZoomInfo: Unveiling the Best B2B Tool

LinkedIn Sales Navigator vs. ZoomInfo: Unveiling the Best B2B Tool

Arif Chowdhury
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Last Updated on September 25, 2023 by Arif Chowdhury

Are you having trouble finding the right sales intelligence tool for your B2B business? Effective marketing requires deep insights into your target audience, as well as reliable tech support to ensure smooth operations.

If you’re unsure about which sales intelligence tool to choose, we’re here to help. In today’s competitive marketing landscape, thorough research is crucial for maintaining the quality of our accounts.

Access to accurate and up-to-date information is essential for driving sales and staying ahead of the competition. That’s where LinkedIn Sales Navigator and ZoomInfo come in. These leading solutions in the marketing industry provide rich insights and valuable contact details, along with reliable tech support.

Understanding the differences between a website and accounts is important to make an informed decision that aligns with your business goals. LinkedIn Sales Navigator offers a vast professional network and advanced search filters, allowing you to identify key decision-makers, build connections, and nurture relationships effectively.

You can easily find potential clients’ contact details and website information, review their profiles, and use Lift AI to enhance your sales strategies. On the other hand, ZoomInfo provides comprehensive company data, contact information, and market insights, empowering your sales team to target the right prospects and personalize outreach strategies for high-quality accounts.

By utilizing either LinkedIn Sales Navigator or ZoomInfo, you can elevate your B2B sales efforts and easily find contact details for potential website visitors. With the help of Lift AI, you can also track and review your website’s performance to optimize your sales strategy.

Let’s dive in and discover the best tool for your business!

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LinkedIn Sales Navigator vs. ZoomInfo: A Comprehensive Comparison

Now that we have a basic understanding of LinkedIn Sales Navigator and ZoomInfo let’s dive deeper into the key similarities and differences between these two sales prospecting tools.

This review will evaluate these tools’ quality and effectiveness in identifying buyer intent. We will also explore how Lift AI can enhance the capabilities of LinkedIn Sales Navigator and ZoomInfo.

Pricing Plans

Both Sales Navigator and ZoomInfo offer various plans to suit different business needs. When choosing a provider, it’s important to consider the quality of the service and read reviews from other users to ensure it meets your buyer intent.

Sales Navigator offers three tiers: Professional, Team, and Enterprise.

The Professional plan starts at $99 per month, while the Team and Enterprise plans offer more advanced features for larger sales teams.

LinkedIn Sales Navigator pricing plans

On the other hand, ZoomInfo provides flexible pricing options tailored to individual requirements. Their plans are customizable based on company size, target audience, and desired data coverage. This allows businesses to choose a plan that aligns with their needs and budget.

ZoomInfo offers three pricing plans to cater to different business needs.

  • The Profession plan offers essential features at $14,995 per year.
  • The Advanced plan, priced at $24,995 per year, provides more comprehensive tools.
  • The Elite plan is available for businesses seeking top-tier capabilities at $34,995 per year.
ZoomInfo pricing plans

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Data Coverage

One crucial aspect to consider when comparing these tools is their data coverage. Both Sales Navigator and ZoomInfo provide access to a vast database of contact information for sales prospecting purposes.

Sales Navigator primarily focuses on leveraging LinkedIn’s extensive network of professionals. It offers advanced search filters, allowing users to narrow down their target audience based on industry, job title, location, and company size. This enables sales professionals to find highly relevant leads within their niche.

On the other hand, ZoomInfo boasts an impressive collection of B2B data from various sources like public websites, social media platforms, press releases, and more. Their data coverage extends beyond LinkedIn profiles and includes valuable information about companies’ hierarchies, technologies used, financials, news mentions, and contact details for decision-makers.

User Interface

The user interface plays a significant role in determining how user-friendly a tool is for everyday use. In this regard:

  • Sales Navigator has an intuitive interface that seamlessly integrates with LinkedIn’s platform. It offers features like saved searches, lead recommendations, and InMail messaging to streamline the prospecting process.
  • ZoomInfo’s platform is designed with simplicity in mind. It provides easy navigation and a clean layout, allowing users to access the necessary information quickly. The platform also offers features like list building, data enrichment, and real-time alerts to enhance sales productivity.

Access to Valuable Contact Information

Sales Navigator and ZoomInfo provide valuable contact information for sales professionals. They offer comprehensive profiles that include job titles, company affiliations, contact numbers, email addresses, social media profiles, and more.

With Sales Navigator’s integration with LinkedIn’s network of professionals, users can connect directly with prospects through InMail messages or leverage warm introductions from shared connections. This facilitates meaningful engagement and enhances the likelihood of successful conversions.

ZoomInfo’s robust database enables users to find accurate contact information for decision-makers within target companies. Their advanced search filters allow for precise targeting based on specific criteria like industry verticals or company size. This helps sales teams reach the right people at the right time with personalized messaging.

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Key Features: Analyzing the Strengths of Each Tool

Now, let’s compare both tool’s key features so it will be easy to understand. Also, helps us to make an informed decision.

LinkedIn Sales Navigator: Advanced Search Filters and Lead Recommendations

LinkedIn Sales Navigator offers a range of unique features that can greatly enhance your lead-generation efforts. One of its standout features is the advanced search filters. These filters allow you to narrow down your search criteria and target specific prospects based on various parameters such as industry, job title, location, company size, and more.

By utilizing these advanced search filters effectively, you can identify potential leads that align with your target audience and increase the chances of converting them into customers. This feature saves you time by eliminating irrelevant profiles from your search results and focusing only on those that are most likely to be interested in your product or service.

Another valuable feature offered by LinkedIn Sales Navigator is lead recommendations. The platform uses its vast user information database to suggest potential leads relevant to your business. These recommendations are based on mutual connections, shared interests, and similar companies.

This feature can be particularly useful when you’re looking to expand your network or reach out to new prospects. By leveraging these lead recommendations, you can discover hidden opportunities and connect with individuals who may not have been on your radar initially.

ZoomInfo: Vast Database Size and Automated Data Enrichment Capabilities

ZoomInfo is known for its extensive database of company and contact information. With over 170 million professional profiles and 14 million companies listed in its database, ZoomInfo provides access to a wealth of data that can fuel your sales intelligence strategy.

The sheer size of ZoomInfo’s database gives you a wide pool of potential prospects to explore. Whether you’re targeting specific industries or niche markets, ZoomInfo’s comprehensive coverage ensures you have ample options.

ZoomInfo offers automated data enrichment capabilities. This means that as new data becomes available or existing data gets updated within its database, ZoomInfo automatically enriches the profiles with the latest information. This ensures that you have accurate and up-to-date insights on your prospects, enabling you to tailor your outreach strategies accordingly.

You can gain a competitive edge in your lead generation efforts by leveraging ZoomInfo’s vast database and automated data enrichment capabilities. With access to comprehensive and reliable information, you can make informed decisions about which prospects to prioritize and how to approach them effectively.

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Overlap Analysis: Assessing the Unique Offerings of ZoomInfo and Sales Navigator

By understanding these differences, sales teams can make informed decisions about leveraging both tools together for a more comprehensive view.

Identification of Overlapping Functionalities

Both Sales Navigator and ZoomInfo provide valuable insights and data to support sales efforts. Here are some areas where their functionalities overlap:

  1. Contact Information: Both tools offer contact details such as email addresses, phone numbers, and job titles for potential leads or prospects.
  2. Company Data: Sales Navigator and ZoomInfo provide information on companies, including industry, size, revenue, location, and key decision-makers.
  3. Lead Generation: Both tools allow users to search for leads based on specific criteria such as job title, industry, company size, or location.

While there is an overlap in these core functionalities, it’s important to note that each tool has additional features that set them apart from one another.

Additional Features Exclusive to Each Tool

Sales Navigator offers several features that enhance social selling efforts:

  • Social Selling Insights: It provides real-time updates on prospects’ activities and interests on LinkedIn. This allows sales professionals to engage with potential leads in a more personalized manner.
  • Team Collaboration: Sales Navigator enables team members to collaborate by sharing lead lists and notes within the platform. This promotes effective communication among sales teams.

On the other hand, ZoomInfo offers unique features that focus on providing technographic data:

  • Technographic Data: ZoomInfo provides insights into the technology stack used by companies. This information can help sales teams tailor their pitches according to a prospect’s existing technology infrastructure.
  • Intent Data: ZoomInfo tracks online behavior signals from prospects to identify buying intent. This helps sales professionals prioritize leads who are actively researching or showing interest in a particular product or service.

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Leveraging Both Tools Together

While Sales Navigator and ZoomInfo have their own distinct features, combining the two can provide sales teams with a more comprehensive view of potential leads and prospects. By leveraging both tools together, sales professionals can:

  • Access Wider Data Coverage: Using Sales Navigator and ZoomInfo in tandem allows users to tap into a broader range of data sources, increasing the chances of finding accurate and up-to-date information on leads.
  • Enhance Personalization: Sales Navigator’s social selling insights combined with ZoomInfo’s technographic data can help sales professionals tailor their outreach efforts to specific individuals based on their interests, online behavior, and technology preferences.
  • Improve Lead Prioritization: With access to intent data from ZoomInfo and real-time updates from Sales Navigator, sales teams can prioritize leads who are actively engaged or displaying buying signals. This ensures that valuable time and effort are directed toward prospects who are more likely to convert.

User Feedback: Pros and Cons of Using Sales Navigator and ZoomInfo Together

User feedback on integrating both Sales Navigator and ZoomInfo into their sales processes has shown a mix of pros and cons. Let’s dive into the benefits and potential drawbacks of using these tools together.

Increased Accuracy in Prospect Targeting

One major benefit reported by users is the increased accuracy in prospect targeting when using both Sales Navigator and ZoomInfo simultaneously.

By leveraging the comprehensive databases of both platforms, sales professionals can access a wider range of data points to identify potential leads. This allows for more precise targeting based on specific criteria such as industry, job title, company size, or location.


  • Access to a larger pool of prospects from two extensive databases.
  • Improved precision in identifying ideal target customers.
  • Enhanced ability to personalize outreach efforts based on detailed information.

Comprehensive Data Insights

Another advantage highlighted by users is the wealth of data insights available when combining Sales Navigator with ZoomInfo. The integration allows for a holistic view of prospects, providing valuable information about their professional backgrounds, interests, connections, and recent activities.

This deeper understanding enables sales teams to tailor their messaging and approach to better resonate with potential clients.


  • Detailed profiles that offer comprehensive information about prospects.
  • Insights into recent activities or updates that can be used for personalized outreach.
  • A better understanding of prospects’ professional networks for warm introductions.

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Efficient Lead Management

Integrating Sales Navigator with ZoomInfo also streamlines lead management processes. Users have praised the ability to seamlessly import leads from one platform to another, enabling them to centralize all prospect data in one place.

This eliminates the need for manual data entry or switching between multiple tools, saving time and effort while ensuring consistency across the sales pipeline.


  • Seamless lead import/export between platforms for centralized lead management.
  • Time-saving automation features that eliminate manual data entry tasks.
  • Consistency in prospect data across the sales pipeline.

Potential Drawbacks and Considerations

While there are clear benefits to using Sales Navigator and ZoomInfo together, there are also potential drawbacks that users have identified. One common concern is the cost associated with utilizing multiple tools simultaneously.

Both platforms come with their own subscription fees, and integrating them may result in higher overall expenses for sales teams.


  • Increased costs due to subscription fees for both Sales Navigator and ZoomInfo.
  • The learning curve is associated with managing multiple tools simultaneously.
  • There is a potential overlap in data between the two platforms, leading to redundant information.

Service & Support: Data Quality and Customer Assistance

It’s crucial to consider both the quality of the data provided and the level of customer support offered. Let’s dive into these two important aspects and compare how they stack up against each other.

Data Quality: LinkedIn Sales Navigator vs. ZoomInfo’s Crowd-Sourced Approach

LinkedIn Sales Navigator is known for its vast user database, offering access to millions of professional profiles. The data provided by LinkedIn is primarily self-reported by users, ensuring accuracy and reliability to a certain extent. However, since this data relies on user input, there may be inconsistencies or outdated information.

On the other hand, ZoomInfo takes a crowd-sourced approach to gathering contact information from various sources, such as public websites, social media platforms, and company websites. This method allows for a larger pool of data but can sometimes lead to inaccuracies due to potential errors during collection or lack of verification.

Both platforms offer search filters and advanced search options that allow users to narrow down their target audience based on specific criteria. However, it’s essential for users to verify the accuracy of the data before relying on it for outreach or research purposes.

Customer Support Options: Training Resources and Dedicated Account Managers

LinkedIn Sales Navigator provides several resources for users to enhance their understanding of the platform. They offer training materials such as video tutorials, webinars, and online courses that help users maximize their usage of Sales Navigator features effectively. LinkedIn offers phone support for account-related questions or technical issues.

ZoomInfo also offers training resources in the form of documentation guides and video tutorials. However, compared to LinkedIn Sales Navigator’s extensive training options, ZoomInfo’s resources may be more limited. Nevertheless, ZoomInfo does provide access to dedicated account managers who can assist with any queries or concerns regarding the platform.

It’s worth noting that both platforms have their own user communities, where users can interact with each other, share best practices, and seek advice. These communities can be valuable sources of information and support.

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The Importance of Data Accuracy and Reliable Customer Assistance

When selecting a sales intelligence tool, data accuracy is paramount. Inaccurate or outdated contact details can lead to wasted time and effort in reaching out to the wrong individuals or companies. It’s crucial to choose a platform that prioritizes data quality and offers reliable customer assistance to address any issues promptly.

User reviews and feedback can provide insights into the experiences of others who have used these platforms. Checking independent review sites or seeking recommendations from industry peers can help in making an informed decision.

Leveraging Insights: How Sales Navigator Provides Valuable Information for B2B Companies

Sales intelligence is crucial for B2B companies looking to drive their sales and prospecting efforts. One powerful tool that stands out in the market is LinkedIn Sales Navigator. With its rich insights and extensive database, Sales Navigator offers valuable information that can help businesses identify key decision-makers within their target accounts.

Understanding Buyer Personas, Company Updates, and Shared Connections

One of the main advantages of using Sales Navigator is the ability to gain a deep understanding of buyer personas. By leveraging the platform’s features, sales teams can access detailed information about individuals, such as job titles, skills, and professional backgrounds. This knowledge allows them to tailor their sales outreach with a personalized approach.

In addition to individual insights, Sales Navigator also provides updates on companies. Users can stay informed about company news, changes in leadership positions, mergers and acquisitions, and other relevant updates. This information is invaluable as it helps sales teams keep track of industry trends and identify potential opportunities for engagement.

Furthermore, Sales Navigator enables users to explore shared connections between their network and prospects. This feature allows sales professionals to leverage existing relationships by requesting introductions or seeking advice from mutual connections. Building upon these shared connections can greatly enhance the effectiveness of sales outreach efforts.

Examples of Personalized Outreach Using Sales Navigator Insights

To illustrate how leveraging these insights can lead to more effective sales outreach, let’s consider a hypothetical scenario involving a software-as-a-service (SaaS) company targeting mid-sized technology firms:

  1. Identifying Key Decision-Makers: Through Sales Navigator’s advanced search filters, the SaaS company narrows down its target audience based on criteria such as company size and industry. They then use the platform’s insights to identify key decision-makers within these organizations.
  2. Understanding Job Titles: The SaaS company uses Sales Navigator’s rich insights to determine the most relevant job titles to target within their ideal customer profile. This allows them to tailor their messaging and value proposition to resonate with the specific needs of these decision-makers.
  3. Tracking Company Updates: Sales Navigator’s company updates feature alerts the SaaS company about recent funding rounds in their target industry. Armed with this information, they can reach out to prospects at the right time, offering solutions that align with their current business goals.
  4. Leveraging Shared Connections: The SaaS company discovers that one of its sales team members has a shared connection with a key decision-maker at a prospective technology firm. They leverage this connection by requesting an introduction, which significantly increases the chances of securing a meeting and advancing the sales process.

By utilizing Sales Navigator’s insights effectively, businesses can streamline their prospecting efforts, save time on lead generation, and increase their chances of closing deals.

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Making an Informed Decision on LinkedIn Sales Navigator vs. ZoomInfo

Now that we have delved into the comprehensive comparison between LinkedIn Sales Navigator and ZoomInfo analyzed their key features, assessed their unique offerings, evaluated user feedback, and examined their service and support, it’s time to make an informed decision. Both tools have their strengths and weaknesses, but ultimately, the choice depends on your specific needs as a B2B company.

Sales Navigator excels in providing valuable insights for targeted prospecting and relationship-building on LinkedIn. On the other hand, ZoomInfo offers a vast database with extensive contact information for a wider range of industries.

To make the best choice for your business growth strategy, consider what matters most to you: precision targeting or broader reach. Are you looking to leverage LinkedIn’s professional network or access a wide array of industry contacts?

Take into account your goals, budget, and resources before making a decision. Remember that combining both tools can provide a more comprehensive approach to lead generation and sales intelligence.

Frequently Asked Questions (FAQs)

Can I use both LinkedIn Sales Navigator and ZoomInfo together?

Yes! Many businesses find value in using both tools simultaneously. By leveraging the strengths of each platform – Sales Navigator’s targeted prospecting capabilities and ZoomInfo’s extensive contact database – you can enhance your lead generation efforts and gain deeper insights into potential customers.

Which tool is better for finding accurate contact information?

ZoomInfo has gained recognition for its robust database of contact information across various industries. If accurate contact details are crucial to your sales process, ZoomInfo might be the better option for you.

Does Sales Navigator provide insights beyond contact information?

Absolutely! One of the key advantages of Sales Navigator is its ability to provide valuable insights about prospects’ activities on LinkedIn. You can uncover shared connections, engagement with content, recent job changes, and more – all helping you establish meaningful relationships with potential customers.

Can I integrate Sales Navigator or ZoomInfo with my CRM system?

Yes, both Sales Navigator and ZoomInfo offer integrations with popular CRM systems such as Salesforce, Microsoft Dynamics 365, and HubSpot. These integrations allow you to seamlessly sync data between platforms and streamline your sales processes.

Are there any alternatives to LinkedIn Sales Navigator and ZoomInfo?

Yes, there are other tools available in the market that offer similar functionalities. Some notable alternatives include DiscoverOrg, InsideView, and Clearbit. It’s worth exploring these options to find the one that aligns best with your specific business needs and objectives.

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In the dynamic realm of B2B sales intelligence tools, the choice between LinkedIn Sales Navigator and ZoomInfo boils down to your specific business needs and objectives. Both platforms offer valuable resources to empower your sales efforts, yet they bring unique strengths to the table.

LinkedIn Sales Navigator excels in harnessing the power of social networks, offering advanced search filters and personalized lead recommendations. It seamlessly integrates with LinkedIn, making it an intuitive choice for professionals already active on the platform.

On the other hand, ZoomInfo impresses with its vast database and automated data enrichment capabilities. It provides comprehensive technographic insights and intent data, enabling you to target prospects with tailored messages.

However, the real magic happens when these tools are used in synergy. By combining Sales Navigator’s social insights with ZoomInfo’s technographic data, you gain a deeper understanding of your prospects. This integration enhances accuracy, personalization, and efficiency in your lead generation efforts.

In the ever-evolving landscape of B2B sales, the key to success lies in adapting and maximizing your toolkit. Consider integrating both Sales Navigator and ZoomInfo to supercharge your sales intelligence and stay ahead of the competition.