- 12 Proven Methods How to Reduce Cart Abandonment (Practical Guide) - November 25, 2021
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Most of the eCommerce businesses fall because they do not know how to reduce cart abandonment.
To dissuade consumers from abandoning their shopping carts, we’ll examine some of the most acceptable methods businesses may use in their eCommerce or dropshipping business.
In the world of online shopping, cart abandonment is an ever-lasting problem.
eCommerce businesses can do a lot to decrease cart abandonment even though it is inevitable.
Let’s begin by clarifying what “cart abandonment” means. In the world of eCommerce, the cart abandonment rate refers to the proportion of visitors that depart the site while adding some products to their shopping cart; however, they leave without purchasing anything.
Booking abandonment refers to visitors who leave travel websites without making a purchase, while form abandonment refers to customers who leave financial websites without completing a form.
Customers have expressed an interest in your goods by adding things to their shopping cart, but maybe they were busy with other tasks and didn’t make the purchase. These are frustrating issues for any eCommerce business.
Do you know? 74.52% of customers exit the eCommerce shop once they add some products to their shopping carts.
How can you reduce cart abandonment?
You may reduce a company’s desertion rates by providing customers with the detailed and precise information they want and making it simple to buy on any device such as desktop, laptop, tablet, or even from mobile devices.
Let’s talk about some of the best methods to reduce your cart abandonment.
Shoppers should be given clear directions on how to proceed after they’ve placed products in their carts.
Begin by letting them know that the products have been successfully placed in their shopping basket. In contrast to certain websites, I believe it is better to be upfront about this.
Amazon, for example, uses this message to validate the things the customer has added while guiding them to the next step in the purchasing process. Of course, being able to check out immediately is also a pleasant advantage.
It’s easy to finalize your purchase by choosing two options provided in the shopping cart’s CTA.
Customers are less likely to abandon carts if your call to action is easy to see and use.
Recommended Reading: CTA: 9 Smart Methods to Create Call-to-action buttons (Practical Guide)
Method #2: Flexible and multiple shipment options
Customers’ purchasing decisions may be influenced by factors such as shipping costs and timeframes.
User desertion is a massive problem since many websites don’t reveal shipping costs until the customer reaches the checkout page.
Even though the cost of shipping is low, buyers may want a more accurate estimate of the total price before completing a purchase.
In addition, having a wide range of alternatives is essential. For example, some customers desire a free shipment option, while others demand speed and simplicity of use, such as 1-2 days’ delivery is the most popular.
If your shipment time frame is above this, then your customer most likely abandons their shopping cart frequently.
A wide variety of delivery alternatives can help companies better serve their consumers’ various desires and requirements.
Quick Note: Just ask yourself, how many times you leave an online store because you didn’t like their shipment procedures, such as delivery time may be more than a week. Thus, place yourself in the customer’s shoes and think about making shipment options more flexible for them.
Method #3: No need to register an account
Many eCommerce shops force customers to register an account first before adding any products to the shopping cart to begin the checkout process.
Customers may conclude that it’s not worth making the purchase after all because of the additional labor.
It’s preferable to enable guest checkout choices rather than to need registration in circumstances where registration isn’t essential such as a regular grocery store.
Therefore, the best practice is – let anonymous visitors add products to their shopping carts and buy from your eCommerce store without facing any trouble of creating an account. It will reduce your abandonment rate significantly.
Method #4: Provide crystal precise pricing info
The discovery of “hidden” expenses is a typical cause for desertion during the checkout process. Based on recent research, 17% of online shoppers claimed they backed out primarily because they couldn’t see or compute the total purchase cost at first.
Customers should quickly see shipping and other costs on the initial product pages while selecting whether or not to purchase.
Delivery charges in the United States may vary significantly from area to region, making it difficult for businesses to communicate with their customers.
Using a shipping calculator, customers may provide their location to see how much shipping costs will be.
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Method #5: Display a floating cart content
It’s common for consumers to have issues about pricing or whether they’ve selected an appropriate product at checkout.
It’s much simpler for customers to finish their purchases now that they may double-check their items after they’ve checked out.
Thus, you should deploy a floating shopping cart feature in your eCommerce store, such as a short visual aid that might be beneficial.
Method #6: Utilize the analytic tool to understand customer behavior
Merchants can measure customer desertion rates and identify their consumer behavior using Google Analytics and other technologies.
Analyzing data may reveal from exact circumstances clients abandon the cart or if any other factors exist that may encourage them to do so.
It might assist businesses in identifying potential causes of high cart abandonment and implementing fixes that increase the likelihood of a sale.
Method #7: Simple checkout procedures
Customers may be discouraged from purchasing if the checkout process is excessively lengthy or difficult to complete.
A simple form saves the consumer time and simplifies the checkout process, significantly reducing your cart abandonment.
The Amazon checkout form is visible at the top bar on a desktop or mobile device, and no scrolling is necessary.
At this point, people aren’t discouraged since it seems to be straightforward.
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Method #8: Keep your customer support active all time
Callback options and clear connections to customer care are available for customers who need further assistance throughout the checkout process.
Microcopy and tooltips may be all that’s needed to get the job done.
To help customers finish the form more quickly, determine the more challenging fields to fill out and insert explanation language at the appropriate spots.
Method #9: Smart quick messaging option
Customers who aren’t sure whether or not to leave a website might benefit from personalized messages that encourage them to stay.
Customers may get an “urgency message” informing them that the system would cancel their purchase if they do not act quickly. Or they are offering them a one-time special discount if they do not leave and purchase right away.
Method #10: Store customers cart information
The system may not even notice the abandonment of certain carts. But, to make a choice, some people like to think about it for a long time, get sidetracked, or make phone calls to family and friends.
With cart data saved, customers may come back to buy without having to start from the beginning and pick their selected products right where they left off.
It will save time and effort for your customers. And in the long run, this will reduce your cart abandonment.
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Method #11: Robust security for customers
Customers may benefit from assurances that their money is secure at the time of purchase.
Customers are typically reassured by a well-known brand and an easy-to-navigate website, but there are other possibilities.
Having a professional-looking and user-friendly website isn’t enough when it comes to persuading customers to conduct business with you.
Norton and Verisign security trust symbols are also shown on certain websites. As a result, your company’s image will seem more trustworthy to potential consumers, particularly those who have never done business with you before.
Method #12: Flexible payment options
Companies must provide their customers with a range of payment alternatives since there are so many.
There have been several new payment options in the last several years, including all types of local and international cards. As a result, there are several differences in payment patterns across markets as well.
Providing various payment options such as PayPal, Stripe, Skrill, etc., might assist in alleviating the stress of deciding whether to leave the site or purchase from here.
Also, if you can offer them a white label payment solution then it will boost your branding image as well as the likelihood of reducing cart abandonment.
Quick Note: Try to provide as many payment options as you can. You will wonder to learn that a massive chunk of your potential buyer may leave the shopping cart just because you don’t have their favorite payment option.
Before I end this guide, I hope you understand how to reduce cart abandonment by utilizing my methods.
Remember, if the checkout procedure is overly lengthy, buyers usually abandon their purchases.
Thus, try to make your eCommerce store as customer-friendly as possible, and your success will be inevitable.