There are now 2.93 billion people that use Facebook every month. Despite this, it might be challenging to discover your target audience in such a large audience.
If you’re looking for a quick and easy solution to boost your Facebook post’s visibility, the Facebook Boost is your best bet.
What is the difference between boost and promote?
On Facebook, you can use the boost option to promote your existing post while promote option is for creating and placing ads.
Ads Manager expertise is required to promote a post or create an advertisement from an existing base, although boosting a post is a straightforward and fast process that doesn’t need this knowledge.
There are several advantages to using Ads Managers, such as targeting Instagram or another location and choices for modifying the Headline and Display URL and the News Feed.
You’ve probably heard that Facebook has reduced pages’ organic reach. This implies that you will now need to invest money in Facebook advertising to see your post in your follower’s and potential audience’s news feeds.
Do you boost your Facebook posts or make them more visible to your followers? For the most part, publishing posts are free, and you may boost the post if you want. For example, use just 20% content on your photographs and promote your material if you encourage your admirers to sign up for your email list.
Promoting a post is simple, and you can do it right from your page’s timeline. When you click on the boost button on the bottom right side of your content, you will be given the choice of promoting your post to your target audience” At this point; you may also decide on a spending plan.
One problem with the first approach is that your followers’ connections may not be interested in your company, and you may be wasting money by sending your message out to these people. Therefore, you should utilize a promoted post if you want to focus your adjustment on the people in your present network rather than trying to reach new people.
Recommended Reading: How Businesses Use Social Media to Communicate with Customers
Which two types of posts can be boosted on Facebook?
Not only two types of posts, but you can also boost several types of posts on Facebook; here is the list:
There are six types of posts you can make to your Facebook page and can be boosted.
- Video post
- Photo post
- Link post
- Event post
- Text post
Advertisements with the subject line “Facebook Boost Unavailable” is an error message that promoting a post is no longer working. Yet, when it comes to promoting their products, people, marketers, and marketing firms rely heavily on Facebook.
Facebook displays a variety of faults and limitations when advertisers attempt to run their advertisements. For example, the individual ad accounts and company managers aren’t functioning now. This piece of writing provides remedies for all kinds of limitations and reasons, both free and paid.
Advertisers and consumers of Facebook are encountering the following kinds of limitations and mistakes:
- Facebook Post Boost isn’t working / Facebook Post Boost isn’t working right now.
- You are unable to access or manage your advertising accounts.
- Ads can’t be made or run.
- Businesses can’t use it to manage their advertising assets or staff.
- Limitations on individual ad accounts.
- You are unable to see or control any audience at all.
Facebook may disable ad accounts for various reasons, including technical and non-technical ones. Here are a few examples:
- Facebook marketing payments or dues that have not been paid.
- Try out new Facebook advertising accounts for your campaigns.
- There are problems with the privacy and security settings.
- This material is not allowed.
- Community-based reports are available.
- By violating Facebook’s advertising policies.
Boosting shared posts isn’t possible in a couple of distinct scenarios. Among the options available to you are the following:
Go back to the source content and promote it directly so that everyone who views your article knows who originally published it.
Branded content in posts.
You may use the Branded Material Tool to increase the visibility of shared articles that include branded content. In addition, brands may utilize the Branded Material Tool to get insights into the posts in which they’ve been labelled and promoted or use the post as an ad using the Branded Content Tool.
A featured post.
Try generating an ad that links directly to the webpage where you first published the content rather than reposting and promoting the Facebook post to maintain publishing transparency.
Recommended Reading: How Do Beginners Start Social Media Marketing? (Definitive Guide)
Which posts cannot be boosted on Facebook?
There are several types of posts that no longer can be boosted such as shares of products from a shop, check-in status, polls, place recommendations and sports events.
Facebook limits the sorts of advertising platforms your company may use to market your products and services. To improve the effectiveness of Facebook’s advertising, the firm imposed limits on September 15th.
Brands will no longer be able to pay Facebook to “boost” every post they make on their Pages since these limits prevent them from doing so.
For the first time, Facebook provides additional information about the content of the sponsored posts. In addition, you may learn more about ad formats that have been discontinued and what you can do in the future in this post.
Below is the type of posts that you can no longer boost or promote:
- Share of products from shops.
- A check-in on a map, at a restaurant, or in a city.
- Share of a poll.
- A place recommendations.
- A sports event.
How do you know if your post is boosted?
It’s possible to examine the outcomes of a boosted post’s ad when you generate an ad from that post.
View your promoted post’s results. Your promoted post’s results may be seen here.
- Visit your Facebook profile.
- Select All Ads from the dropdown menu under Ad Center from the menu.
- Click on View Results to see the results of your current boosted post. This will be the headline of your promoted post, depending on the objective you choose.
For instance, if you decided to receive more video views, the name of your ad would be Video Views.