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Last Updated on May 22, 2022 by Arif Chowdhury
People’s purchasing habits have evolved along with the internet’s advancements. It’s no longer appropriate for companies to promote their goods through newspapers, radio, or television. Therefore, they need to focus on digital marketing as a priority. In this guide, we will talk about digital marketing career opportunities.
New digital advertising methods, such as viral social media postings and email campaigns, are at the heart of this strategy’s appeal to consumers. Using digital technology and marketing tactics, organizations and online marketers target customers.
Is digital marketing easy?
No digital marketing is not an easy job to do. However, if you have years of experience, it will be easy for you. Due to the quick rate of change in the digital marketing business, self-study may not be the ideal option for understanding digital marketing concepts.
As digital marketing tutorials and courses have become more widely available in recent years, they have helped aspiring marketers keep up with the competition and recognize how the most recent trends and technologies can help businesses succeed.
Discovering what connects with your Twitter vs. Instagram audience will take considerably longer than learning the fundamentals of utilizing an app in a day or two.
For a starter Digital Marketer, content marketing, technology, and platform compatibility are three of the most challenging skills to learn and master.
Do digital marketers work from home?
Yes, most digital marketers may work from home if their company allows it, as most of their task is based on the computer; thus, it is easy for them to work from home. A career in digital marketing has several advantages. One of the most remarkable things about working in digital marketing is the ability to work from home, which is a perk for many.
Our organization has offered remote consulting services to customers on every continent for the last two decades.
Many companies are allowing their marketing professionals to work from home.
When it comes to digital marketing, there is no shortage of options. These include:
- SEO marketing
- Social media expert
- Content marketing manager
- Email marketing manager
- Affiliate marketing manager
- Paid ad manager
As you can accomplish most of these jobs online, they are ideal for remote work. Working away from home as a digital marketer may take on various roles.
1. PPC expert
A PPC expert is an entry-level role in paid search advertising (PPC). Marketing planning, ad creation, and campaign tracking are all the responsibilities of the expert.
Keyword research, rational decision, and copywriting are just a few of the many abilities required by PPC gurus.
2. SEO expert
An SEO expert is an entry-level position for organic search strategy formulation and management. Understanding how search engines function and how to increase a website’s search engine rankings are essential for this profession.
Every day’s work includes keyword research, content alterations, and performance and SEO audits.
3. Digital marketing expert
An entry-level position in digital marketing encompasses a wider variety of duties. Digital marketing strategies are developed and implemented across several platforms.
To create successful campaigns, digital marketing experts need to have a firm grasp of the industry’s intricacies.
4. Social media experts and managers
As a social media professional, it is your job to help grow your company’s online presence, stimulate client connections, and drive sales.
In time, you may promote social media professionals to the post of Social Media Manager. Managers supervise the whole lifecycle of a company’s social media efforts, including paid and unpaid ones.
This role requires a thorough knowledge of the various social media platforms and their respective user bases.
Recommended Reading: Digital Marketing Essential Questions and Answers (Definitive Guide)
Is digital marketing a high-paying job?
Digital marketing is a high-paying job if you have lots of experience. You may expect to earn $50,000 or more each year if you’re starting in digital marketing. PayScale estimates that the average annual salary for a digital marketing manager is $67,000. Earnings go up considerably more for individuals who are prepared to take on more responsibilities.
It’s not uncommon for executives with a long history of success and a house in a desirable location to earn up to $90,000.
Does digital marketing pay well?
A digital marketing job pays well; however, it depends on your experience and which organization you are working for. A digital marketer’s success is primarily dependent on their expertise, experience, and location. Therefore it’s crucial to remember these factors.
On the other hand, we can assist you in determining an approximate pay range. The following is a list of some of the most sought-after digital marketing positions, along with an indication of their typical salaries.
Digital marketing expert salary
Successful applicants for the digital marketing manager position must be able to lead a team and design programs from scratch.
The annual salary of a digital marketing manager is, on average, $68,000.
The average starting pay for a digital marketing manager is $41,728 per year. Higher-level digital marketing managers earn $72,000 a year, but senior-level managers get $82,400.
What you make as a wage is primarily determined by the location of your job.
SEO expert salary
Digital marketers often use search engines like Google and Bing to drive traffic to their websites. As a result, SEO has become one of the most sought-after careers in marketing.
The average income for an SEO Manager is $72,239 per year. As with digital marketing managers, the pay for SEO managers is based on their level of expertise.
An entry-level SEO manager earns an average annual salary of $49,535. SEO managers who have worked for one to four years may earn $78,745 in pay each year. In the United States, senior managers with ten years or more experience may make an annual compensation of $86,181. An SEO campaign that positively influences the bottom line should expect to earn more money from digital marketers.
Social media expert salary
Social media is a common area of concentration for digital marketers since it allows them to establish an audience and communicate with their followers. Social media managers in the United States can expect to make $52,326 a year. You, of course, have a role to play here.
An entry-level social media manager may expect to make $40,706 a year. In their mid-career, social media managers make an average annual compensation of $62,317. More experienced workers may expect to earn $68,624 per year on average.
Instagram and Facebook feed that fill up with followers, shares, and likes indicate that you’ve identified your target audience as a digital marketer.
According to geography, social media managers in San Francisco make 55% more than usual. Chicago-based social media experts earn 13% more than usual.