Last Updated on October 18, 2024 by Arif Chowdhury
Starting any business is tough.
But here’s what’s crazy – the virtual event industry hit $114 billion in 2023 and is projected to reach $657.64 billion by 2030.
That’s a massive opportunity sitting right there.
The Reality Check: Why Virtual Entertainment?
Let’s cut through the noise.
Most people think virtual events are boring.
They think it’s just another Zoom call.
They couldn’t be more wrong.
The virtual entertainment space is exploding because:
- Companies are going hybrid permanently
- People want unique experiences from their homes
- Global reach means unlimited audience potential
- Operating costs are way lower than physical events
Getting Started: The No-BS Approach
Step 1: Find Your Money-Making Niche
Don’t try to be everything to everyone.
Pick one of these proven niches:
- Virtual Magic Shows
- Online Comedy Nights
- Interactive Game Shows
- Digital Team Building Experiences
- Virtual Music Performances
- Online Cooking Classes with Entertainment
Pro Tip: The sweet spot is where your skills meet market demand.
Step 2: The Tech Stack That Actually Works
Keep it simple:
- A reliable internet connection (minimum 50 Mbps upload)
- Professional microphone ($100-200 range)
- HD webcam or DSLR setup
- Basic lighting kit
- Clean, professional background
According to recent studies, 73% of virtual event attendees say audio/video quality directly impacts their decision to attend future events.
Step 3: Pricing Strategy That Makes Sense
Here’s the truth about pricing: Don’t go cheap.
Premium pricing = Premium perception.
Basic pricing structure:
- 30-min show: $297-497
- 60-min show: $497-997
- Custom packages: $1,497-2,997
Remember: Corporate clients have budgets. Use them.
Marketing Strategies That Actually Work
Digital Presence Building
Focus on:
- LinkedIn for B2B connections
- Instagram for behind-the-scenes content
- YouTube for show snippets
- Professional website (keep it simple)
Lead Generation Tactics
Cold outreach still works:
- HR departments
- Event planners
- Corporate training teams
- Team building coordinators
Key Stat: Companies spend an average of $742 per employee annually on team building activities.
Scaling Your Virtual Entertainment Business
Phase 1: Solo Operation
Focus on:
- Delivering exceptional shows
- Building testimonials
- Creating systems
- Testing different formats
Phase 2: Team Building
Start with:
- Virtual assistant (5-10 hours/week)
- Tech support person
- Sales representative
Phase 3: Multiple Shows
Scale through:
- Training other performers
- Creating signature programs
- Building agency partnerships
- Developing proprietary software
Common Pitfalls to Avoid
Don’t make these expensive mistakes:
- Underpricing your services
- Using consumer-grade equipment
- Not having backup systems
- Skipping rehearsals
- Ignoring time zones
- Missing the pre-event tech check
The Money Part: Real Numbers
Monthly target breakdown:
- 4 corporate shows ($997 each) = $3,988
- 8 team building events ($497 each) = $3,976
- 2 custom packages ($1,997 each) = $3,994
Total potential monthly revenue: $11,958
Action Steps for Next 30 Days
- Choose your niche
- Set up basic equipment
- Create one signature show
- Film promotional content
- Build simple website
- Make list of 100 potential clients
- Start cold outreach
- Book first 3 shows at any price
The Bottom Line
The virtual entertainment space isn’t going anywhere.
In fact, it’s growing faster than ever.
The barrier to entry is low.
But the barrier to success is high.
That’s good news for serious entrepreneurs.
Because while everyone else is just playing around, you can build a real business.
One that generates consistent income.
One that scales.
One that matters.
Start today.
The market is waiting.
And remember: the best time to start was yesterday.
The second best time is now.