With the rise of platforms like WordPress, starting a blog is now a cinch. However, after your blog is up and going, the next significant hurdle is to attract potential visitors with intelligent content marketing, such as writing high-quality and relevant blog posts. However, do you know how to grow your blog audience?
You don’t have to become a marketing expert in advertising your blog. However, you can quickly improve the number of people who frequent your site using certain tried-and-true best practices.
How can I attract traffic to my blog?
To attract relevant traffic to your blog, you have to follow our below guidelines:
1. Identify your target audience.
Before you begin writing blog posts and creating content, you should figure out who your audience is and what they want.
By responding to the question, you can quickly develop an audience framework:
- Why should people care about your content?
- What issues are they now dealing with that you may be able to assist them with?
- Do they want to see a certain kind of content?
- What is their preferred method of obtaining quick answers?
By answering these questions, you’ll better understand your intended market.
2. Conduct extensive keyword research.
Content authors and SEO specialists utilize keyword research as a tool. Using this tool, you can find out what search terms and phrases people use to get the information they’re searching for on Google or other search engines. They also use Google Analytics to measure their blog traffic and audience behavior. And based on this data, they formulate their content strategy.
Regarding content creation, novices tend to depend on their best assumptions. So you can see how this method may go either way.
Likely, your content won’t rank well in search engines if you use the ‘best-guess’ approach to SEO.
It might be because no one is searching for the terms you’ve specified, or there is too much rivalry for those phrases.
Quick Note: Many people think that keyword research is only needed on a website, but this is not true. Your social media content also requires this. To increase blog traffic from social media and other sources, you have to produce great content and perform search engine optimization. Also whenever you write a new blog post, remember that it must have to be easy to read, otherwise no matter how great content it is, all of your efforts will go in vain.
3. Maintain a schedule.
You’ll probably come up with some blog article ideas after doing your keyword research. However, beginners may get discouraged and quit if faced with an excessively long list of keywords for their new blog.
As a preventative measure, we propose that you create a content calendar. Remember that no significant blog was ever made in a single day. Creating an influential blog requires a lot of time and work. As a blogger, it is essential to have an editorial schedule.
Asana and Trello, to name a few, are great resources to have at your disposal. You’ll be able to remain on top of your game with the aid of these vital tools.
Quick Note: Guest blogging is one of the safest and most renowned ways to drive traffic to your blog. You have to realize that creating content for your website is not enough. You have to write for another website to increase organic traffic to your site.
4. Engaging and valuable content to grow your blog audience.
Content quality is the most crucial factor for both consumers and search engines. The quality blog material is typically an in-depth post covering all aspects of a particular subject. This is incredibly beneficial to the end-user.
Try to create pillar and cluster contents as those cover a wide range of topics. They’ve been dubbed “flagship material” or “cornerstone pieces” by other industry insiders. I would say that these are your best essential posts. You must choose the most probable term and include as much information as possible in a long-form post (pillar content).
You should cover numerous significant keywords within your article as much as possible.
However, creating content is not enough if you do not know how to engage with your targeted audience.
Do you know most website visitors do not come back to your site? This is why you need to collect their email address to build an email list. Afterward, send an engaging and relevant newsletter regularly to make them engage with your blog. This is an old and reliable way to increase blog traffic.
Quick Note: Not just backlinks from outside sources but also internal links directly impact your ranking on search engines. Whenever you create content add relevant target keywords and ensure to share on different relevant social networks to get maximum exposure.
Recommended Reading: Content Marketing Is Your Vital Weapon to Boost Sales (Practical Guide)
How do I grow my blog audience?
Growing your blog audience is not easy; however, there are some simple tricks; if you follow, it will be a piece of cake.
1. Make your site design straightforward.
You want your customers to be able to swiftly grasp what you’re offering them via your marketing materials and website. Ask yourself: “Would I like to visit this website if I were its target audience? “Would I be able to follow along without too much trouble?”
Your website needs a facelift if you can’t answer any of the above questions.
Ensure that your site menu, the material you provide, and the site’s overall design are all accessible to a wide range of visitors.
Otherwise, your reader will slam the door in your face and never revisit your site.
3. Have a search box.
Make sure your search box is prominently displayed. Your readers will find what they’re looking for if you make it easy for them to locate it.
4. Responsive website theme.
Google said in May 2015 that more than half of all internet searches now occur on a mobile device. And now, in 2022, almost 65% of people browse the internet using their mobile devices.
So you need to make sure your blog is mobile-friendly to get a good SEO rating if you want to rank high on Google.
Quick Note: To increase traffic to your site and generate considerable monthly income from your blog, write quality new content and utilize the call-to-action (CTA) button to effectively drive the audience to do actions such as purchase or download. You may also use Google AdWords to boost your ad revenue.
5. Make your site loading speed faster.
Isn’t it obvious? Everybody dislikes a sluggish website. Even Google admits that website speed is an essential factor in search results. Therefore, your site has to be as fast as possible; thus, this is quite crucial.
If you’re looking for advice on speeding up your website, check out our blog post about site loading speed and how to make it faster.
6. High-quality content is a must.
If you can keep your audience entertained and interested, they’ll be more likely to remain around and return for more. However, as we said before, if you want your visitors to come back and engage with them, then offer something valuable (for example, an eBook, free tutorials, etc.) in exchange for their email address and create an email list.
In addition to exhibiting your abilities, creating premium content assists your audience in developing, producing new leaders, boosting brand awareness, increasing organic traffic, and growing your company’s brand image.
Keeping it new is the best way to do it. Keeping things fresh and exciting is essential. When you’re always looking for ways to keep your readers interested and engaged, you’re doing what you set out to do.
How can I get millions of traffic to my website?
To get millions of traffic to your website, you have to follow below simple tactics:
- Identify your target audience.
- Do extensive keyword research.
- Craft valuable and excellent content.
- Promote your content to social media and other platforms (such as Facebook, Twitter, LinkedIn, etc.)
- Offer useful resources to your audiences to get their email.
- Smartly do email marketing.
- Guest blog as much as possible.
Recommended Reading: How to Effectively Create and Utilize a Perfect Content Marketing?
How do I get my blog noticed by Google?
Google is the giant game in town to get your website recognized, as you may not be aware. So how to improve your website’s rating in Google’s search results?
1. Use relevant keywords.
It’s not simply excellent websites that Google notices. Instead, the tool identifies website contents most relevant to a particular search area.
It’s one thing to craft relevant advertising that gets high-quality ratings. But, on the other hand, don’t forget about on-page SEO.
Each page on your website should have a clear focus. You must undertake extensive keyword research to locate high-volume, relevant phrases and include those keywords in your page and metatags.
The more specialized and focused a subject is, the more likely each page appears on the top of Google SERP and gets seen.
2. Error-free webpage.
Google continually updates its indexes and scours the web for fresh content. Therefore, the faster you can be included in Google’s index and found via searches, the simpler it will be for Google to crawl your webpage and discover what it should have in its database. In other words:
- Including keywords in the content body and all subheadings along with meta description.
- Linking your pages together makes it simpler for Google crawlers to scan your website as a whole (and more authoritative).
- Performing a professional SEO audit on your website to check for indexation flaws is an intelligent move.