What is the Importance of Blogging in Digital Marketing?

Last Updated on June 24, 2022 by Arif Chowdhury

With the advent of social networking and the rise of influencer culture, blogging looks to be at its height. Everybody now has a blog in a particular form or another, and it’s no longer confined to a few specific interests.

There are several benefits to blogging in an online marketing strategy for those who haven’t yet gone on the bandwagon.

Importance of Blogging in Digital Marketing.

The reality is that your degree of success as a blogger is directly related to the purpose for which you are posting. For example, if your primary goal is to make money from blogging then you won’t get success, however, if you want to help your audience by offering useful information and gaining their trust in the process then you will become successful in blogging.

And that’s why some good reasons to establish a blog and some good ones to avoid doing so exist for both parties.

However, blogging is best for digital marketing. As it can easily draw millions of targeted audiences from the organic search results which would otherwise cost you millions of dollars in advertising expenditure.  

Besides, blogging is a great way to acquire targeted leads for your brand by producing quality and helpful blog posts. And this is why whenever you write a new blog post you have to make sure that the topics you selected are relevant to your target audience.

So, do you get it now? Why is the importance of blogging in digital marketing?  

Which niche is best for blogging?

Any niche is excellent for blogging; however, there are some popular blog niches you should target if you want to make money quickly. Take a look below:

1. Marketing and sales.

Even for tiny enterprises, digital marketing’s value cannot be overstated in today’s economic climate. In the United States alone, the business will generate $155.3 billion in revenue in 2022.

SEO and email marketing are only two of the many tactics that fall under digital marketing.

Online companies are increasingly relying on the services of marketing experts to help them attract new clients and increase their conversion rates, which you can then use to generate additional revenue.

2. Earn money online and blogging.

In recent years, blogging has grown so popular that a whole blog specialty has emerged to assist newcomers in breaking into the market. In 2023, there will be more than 40 million blog owners in the United States, according to estimates.

Also, you’ll discover a lot of websites that provide advice on how to earn money from home. Blogging, freelance writing, or even creating your own internet company might fall under this category.

3. Exercise and wellbeing.

During the epidemic, many individuals had little choice but to train at home, and online fitness programs have surged in popularity. Although clubs have reopened, research shows that nine out of ten Americans who routinely exercise will continue to do so at home.

Starting a fitness blog is a great way to reach a broader audience as a health practitioner.

In this profession, you’re not limited to only producing blog entries because of the nature of the business. Any material you may create imaginable, including exercise videos, online fitness classes, one-on-one instruction, and lessons in appropriate form.

Quick Note: Creating a blog is only the beginning. You have to register for a new domain, choose a reliable web hosting and install the WordPress platform on your server. Then you have to write high-quality and engaging blog posts and share those on social media to promote. Not only that, but you also have to do search engine optimization and proper keyword research to get organic exposure. And finally, monetize your new blog to earn passive income from it.

4. Investment and finance.

Many people are always searching for new methods to manage their finances better. Google data reveals that mobile searches for financial management and planning have increased by more than 70% in the previous two years.

Similar findings reveal a rise in in-app finance and stock market searches.

As a result, writing on personal finance may be a successful side hustle for bloggers. Whether preparing for retirement or choosing the appropriate assets, you can help individuals manage their money responsibly as a financial adviser.

5. Food and cooking.

One of the most successful blog themes is food, an evergreen subject. Various sub-niches, such as advice on fast and straightforward meals or particular diets, are also available.

In recent years, home cooking has become a favorite cuisine subject. As a result, online cookery lessons had a 1,177 percent increase in popularity during the epidemic.

6. Self-improvement.

Recent years have seen an increase in the popularity of self-care practices. People are more aware of their mental health in these strange times, which has sparked an interest in self-improvement and wellbeing.

Despite this, 80% of Americans want to keep training in self-care when the epidemic has ended. In addition, Google’s latest research demonstrates that people aren’t only interested in personal growth as a “New Year’s trend” but are actively looking for wellness-related searches.

Quick Note: You can register for a free blog from different online platforms but with severe limitations. However, if you know how to promote your blog, collect an email list from your audience, and rank your blog on search engines, making money is not a big deal.

Recommended Reading: How to Promote Small Business on Instagram Story? (Practical Guide)

What is the cheapest way to start a blog?

The cost of starting a blog is, by default, cheap than a traditional business. And below, we have listed how to start a blog most inexpensively.

All you need to get started are these three items:

1. Purchase a domain name (Free to $20 per year).

A customized domain name is the first thing you’ll need. Whenever feasible, I purchase a domain name through big brands such as namecheap.com or GoDaddy.com, which is a great idea.

However, let’s take a moment to discuss picking a domain name. Your blog’s name will be based on this; this is a critical step. Selecting a domain for your blog might be a daunting task.

Choose between a .com, .org, or .net domain. Unfortunately, many spammy websites use TLDs like .info, .biz, and other similar domain endings; thus, I advise people to stay away from them.

2. Hosting a website or blog ($40 to $100 per year).

The mere existence of a domain name does not entitle you to utilize it to create a website. Instead, you’ll need to invest in web hosting to get your website online. The organization that ensures your website is online is known as your web host.

Free website builders come with hosting, but they don’t provide you with many options for generating money online. However, for $40-60 a year, you can buy an excellent hosting service that is enough to start blogging.

Namecheap.com and GoDaddy.com are my preferred web hosts. However, bloggers utilizing Hostinger and SiteGround hosting providers have reported their sites going down just as visitors began pouring in.

Since every central review of a host in a search on google is likely an affiliate article, I recommend following some blogger Facebook groups and asking around.

3. A professional theme ($0-$100 in price).

Purchasing a WordPress theme is the quickest method to create a beautiful website when working with a WordPress blog. Technically, you may start your website using a variety of free themes. However, it’s not hard to get a wide variety of premium themes by searching the internet.

SiteGround has a wide variety of free themes, but I usually switch to a paid theme when I establish a site. Spend some cash on the premium theme will ensure that your site’s visitors have the most excellent possible experience.

Quick Note: Learn how to start a blog and write high-quality blog content, and making money is only the first phase. If you want to improve over time, you must learn how to use Google Analytics.

How do I start a blog with no money?

You can quickly start a blog without investing a single dollar by opening an account on the below blogging platforms:

1. Wix.

Wix is a front-end website builder that is completely free. There is no need to deal with any back-end management with this platform’s drag-and-and-drop capabilities.

Beginners and experts alike will find it easy to use because of the clean, simple layout and contemporary style.

2. WordPress.com.

Since it’s free and quick to start up (if you don’t mind not getting a custom domain name), WordPress.com (self-host platform is WordPress.org) is a popular blogging platform for personal blogs. However, you have limited control over the site’s design.

The best part is that you will get a free domain name for 1-year upon purchasing their paid plan.

In addition, if you want to monetize your blog, free WordPress.com will block you from doing so.

Thus, if you do not like it, purchase web hosting and install the WordPress platform.

Quick Note: If you want to build a powerful brand for your company then blogging is an essential tool. From writing new content to promoting it on social media and search engines you have to be careful. Without prior experience in this field, it is a challenging task, and that’s why we are offering you our free eBook about how to start your business blogging.

Download Free eBook: How to Build a Profitable Blogging Business? ($199 Value)

We have provided a step-by-step guide for you to get started right away.

3. Weebly.

Besides blogging, Weebly allows you to sell things or present your portfolio on your website. It has a drag-and-drop WYSIWYG editor like Wix, but it’s not the same.

You may drag and drop a button onto the page and edit it to your liking. But unfortunately, any multimedia feature, such as a picture gallery or slideshow, does not have the same feature as Wix.

Recommended Reading: How to Boost Business Growth using Social Media Marketing?

Are personal blogs successful?

Yes, personal blogs are successful but only when they receive considerable traffic and monetize smartly. A direct link exists between the period, energy, and money spent on a project. Most people give up in the first six months or one year of blogging. However, if you persevere, there is money to be made.

In the first year, you may expect to earn between $1,000 and $10,000 by consistently posting high-quality, strategic content three times each week.

You may, however, make money from your blog. The following is a list of some of the most important tactics you may use.

Affiliate marketing program.

Affiliate marketing is the practice of promoting third-party products via first-party links.

As we said before, affiliate links are a terrific method to monetize and earn money from your site. You don’t need a lot of visitors to generate money using affiliate links, as I previously indicated.

Renting out ad space.

If you maintain your site or blog correctly, it is possible to turn it into a reliable source of income. In addition, you may use it to supplement your material with highly targeted and relevant advertisements.

Publishers may make tens of thousands of dollars just by showing advertisements to the right person at the right place and in the correct context, thanks to digital advertising chances.