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Last Updated on June 25, 2022 by Arif Chowdhury
If you want to get the word out about your content, you’ll probably start with the most well-known and well-liked social media platform. Amateur bloggers flock to the big names on social networking platforms because they have a large following. They thought sharing their blog posts on different social media would automatically bring the target audience to their website. But, this is not entirely true. Then how to gain more website traffic and how to promote your blog for free?
Well, you do need to join various social media networks to get your site noticed. Some of these networks allow you to advertise your site directly, while others only allow you to do so indirectly. You need to use these social networking sites to advertise your content and keep your marketing system running. There are both free and paid options to market your content on social media.
And there are some tricks you should follow if you want to get traffic to your site for free. So, why waste time, Let’s dig in.
How to promote your blog on Instagram?
Working on an effective Instagram strategy to increase readership in 2022 is an excellent way to begin promoting your content.
Instagram is jam-packed with community-building tools, and it has a sizable monthly user base of over 2 billion people; thus, it’s an amazing platform to share your content.
If you want to market your content on the Instagram platform, then follow our below guidelines:
1. Smartly use CTA on your content.
You should display a link to your contents on your Instagram profile, but that’s just a tiny portion of the image. It’s up to you to bring them to it.
To increase engagement and drive traffic to your website, include a clear CTA in your newsfeed post subtitles, Instagram Stories, and Reels.
Don’t be scared to be creative with your CTAs and take advantage of those traffic-driving chances. Using a combination of on-screen text, spoken call-outs, and appealing caption material is a proven method.
Remember, people do not like to see advertisements, but if you are smart, you can utilize CTA effectively without annoying them, and this is a powerful way to increase your traffic.
2. Use Instagram story to promote your blog for free.
You can share Instagram Stories to generate traffic to your content due to a new link sticker handed out to all accounts.
It’s a function we often utilize in our Instagram profile since we frequently post fresh material to our stories.
Make sure that your link sticker is getting the most attention possible. You may do this via modified story templates or by including some eye-catching GIFs.
It’s important to know that unless you keep them in the spotlight, your Instagram Stories links will expire after 24 hours, no one will be able to view them, and you won’t receive any traffic.
Quick Note: Always remember, producing great content has no equal. Therefore, if you want to increase traffic to your site, write high-quality content and utilize social shares as much as possible. Also, do not forget to share your content using an email marketing campaign.
3. Provide critical discussion.
Adding captions to your Instagram posts is critical to increasing traffic to your site. To get readers to read more of your content, use your descriptions to tease them.
Using fascinating fragments of information in the captions, you may encourage your followers to click on the link to your profile to learn more.
Use these tips if you want to increase the effectiveness of your captions and simultaneously drive more traffic to your content.
4. Publish visually appealing content to gain more website traffic.
Instagram’s algorithm now gives more weight to videos than ever before. It is why it’s essential to think about the algorithm’s needs while developing promotional material.
A brief Reel discussing the substance of your most recent article (along with a powerful CTA) would thus likely provide more significant results.
As a result of using these Instagram marketing tactics, you’ll be able to increase your traffic.
Quick Note: Another thing, long-form content is much more powerful than short form if you want to get more social shares. Also try to answer questions from your audience and from “people also ask questions” these are effective ways to increase traffic to your site. You may also utilize a landing page to collect email addresses from your loyal readers and after you have a targeted email list, start promoting your content through the email marketing campaign.
Recommended Reading: How Businesses Use Social Media to Communicate with Customers
To make your content viral, you must write unique and engaging content and share it on popular social media. An article that goes viral is shared widely. More and more material has the potential to become viral as social media grows in popularity. For example, the content might easily include engaging images and videos that have the potential to become viral.
To become viral, an article must resonate with a large number of individuals. Therefore, several of the following characteristics are usually present in viral content:
- Comedy, hilarious.
- News and trendy.
- Unique and engaging.
You only require one or two of these elements for your content. For example, pets and children’s images are usually a hit.
Controversial subjects are also included, and this sort of material may be both unpleasant and frightening. For example, if there is a fear of an epidemic of the plague or another sickness, people rush to the internet to learn how to cure or prevent it.
Do not forget to use Google Analytics to see how much traffic you are getting from your content. By using this powerful tool, you can easily identify from which social networks you are getting this traffic.
You should also remember that, page SEO is one of the essential elements to get traffic from search results such as Google search. If you want to increase our brand awareness, then you should heavily focus on quality content creation and do guest post on other relevant site. These are the powerful and proven ways to drive traffic to your site.
How do I drive traffic to my blog?
Driving traffic to your site, you must produce quality content and promote it to the right place on the internet. Here, we have listed some of the tactics you should follow:
1. Quality content.
If you post often, you’ll get more visitors to your site. Update your blog twice weekly to obtain more traffic from the organic search since Google prioritizes websites that frequently update with fresh content.
2. Promote on the relevant platform.
Retweet, share, and pin each new article on all of your favorite social networking platforms. If you put in the time and effort to build and maintain strong relationships with your followers, social media will definitely increase website traffic.
3. Eye-catching headlines.
Your content headlines are nearly as crucial as their content. Titles let readers determine whether or not they want to continue reading. Be on the lookout for magazine article titles. Readers are lured in by the promises and answers that they provide. Your audience will grow, and you will be able to build a targeted email list if you do the same.
Even if you’re passionate about everything from marine life to exotic vacation spots to Little League baseball to weight reduction, your readers will get lost in the shuffle if your material doesn’t have a consistent focus. You must first identify your intended audience and then choose the very ideas you want to express.
5. Utilize visual elements.
According to recent research, readership is boosted by photographs in content. In addition to adding aesthetic appeal to your article, images allow you to insert keywords in the image’s Alt Image tag, which will help your site rank higher in search engine results.
Don’t merely copy and paste images from the internet and use it. To avoid infringing copyright rules, you must adequately give credit to the source. Pexels is an excellent place to look for royalty-free images.
6. Deep keyword research.
When it comes to search engine optimization, keywords are the lifeblood of the process. Implement a keyword strategy on your website to get more visitors. Focus on a primary keyword phrase that you think your readers will use to locate each new content you produce. Also do not forget to check search volume for each keyword you select.
As a final step, include that term in your post’s title and headline and at least two paragraphs of the page’s content and the page link. Again, by focusing on a few keywords, you may assist Google in better grasping the content of your website, which might result in more visitors from search engines.
Recommended Reading: How to Start a Profitable Money Making Blogging Business?
Every social media is an excellent place for blogging; however, the question is, which niche are you working with? It entirely depends on that. So let’s take a look below:
Thanks to the social network’s massive user base, bloggers may quickly join Facebook as it has more than 1.5 billion monthly active users. As a result, Facebook has gone from a little site to the world’s most popular social network.
The 280-character restriction on Twitter is not a bad thing. Social networking sites may benefit from limiting users to a certain number of characters to express themselves. However, because there isn’t much room for anything else, the information must be concise and to the point.
Facebook ads are very effective source of paid traffic. However, the effectiveness completely depends on what type of content you are producing and marketing. If you want long term success, then you should look for your audience interest.
By the time it reached 500 million members, LinkedIn had already established itself as one of the most popular social media platforms for professionals. For the most part, social networking is seen as a light-hearted and sometimes bizarre activity by the general public. LinkedIn, on the other hand, revolutionized everything.
LinkedIn has devoted all of its resources to building a network that may benefit companies. Its primary goal is to help corporates thrive by making it easier for organizations and their employees to interact with one another.
This is where the millennial generation calls home. One of the best places to advertise your content on Instagram is via hashtags.
One of the most popular social media networks, Instagram has over a billion active members. Therefore, promoting your content on this platform is easy since you may reach millions of people.